• Strategic Joint Business Planning: Collaborating closely with key retailers and distribution partners to engineer high-velocity sales and marketing plans that hit revenue targets and maximize XBOX market share. • Account & Partner Management: Cultivating deep, collaborative relationships with distributors and breadth accounts through regular, scheduled business reviews to capture marketplace feedback and optimize performance. • P&L and Budget Ownership: Holding full accountability for regional revenue targets, forecast accuracy, and strategic spending budgets across assigned accounts. • Sales Analytics & Forecasting: Processing rigorous weekly, monthly, and quarterly sales reports to support the broader Microsoft Sales team, ensuring point-of-sale (POS) and inventory data from distributors are flawlessly accurately represented in MS Sales systems. • Rebate & Incentive Management: Overseeing the end-to-end processing of complex partner rebates and incentives, ensuring accurate calculation and timely distributions to retail partners and distributors. • Marketing Strategy Execution: Designing and deploying comprehensive quarterly marketing plans tailored to distributor and account networks to maximize product visibility and promotional ROI.

• Execute a comprehensive channel and partner strategy aligned with overall revenue and growth objectives. • Build and manage existing partner programs, including incentives, tiering structures, and performance frameworks. • Identify, recruit, onboard, and enable strategic partners such as resellers, integrators, and alliance partners. • Collaborate with sales leadership to integrate partner-driven opportunities into pipeline development and forecasting. • Partner closely with marketing teams to co-develop joint campaigns, demand generation initiatives, and co-branded programs. • Lead partner enablement efforts including training, certifications, and development of sales playbooks. • Negotiate partnership agreements and manage ongoing relationships to drive sustained growth. • Attend industry and partner events while analyzing market trends and ecosystem opportunities to continuously refine and expand the partner network. • Establish and track KPIs such as pipeline contribution, partner revenue, engagement, and ROI to optimize performance.

Role Description The Senior Director, Agency & Platform Partners is responsible for driving strategy and sales for the Path2Response digital offering. This role requires a strategic leader with deep expertise in adtech and data. - Drive the strategy, development, and growth of core licensed data products, including: - Path2Linkage: A HEM-first, deterministic identity dataset linking hashed emails to names and postal addresses. - Path2RealBuyers: Deterministic, verified behavioral data used for retail, commerce, and CPG modeling and acquisition. - Path2RealDonors: Verified donation behavior data designed to help nonprofit and political fundraisers with acquisition and reactivation. - Oversee the naming, development, and go-to-market execution for all digital audiences. - Manage relationships with platform partners and oversee client management for data partners. - Lead go-to-market execution by applying a strong understanding of pricing strategies. - Coordinate the development of case studies and other digital collateral to support sales and marketing strategy. - Hold Profit and Loss (P&L) responsibility for revenue and expenses attributed to the business. Qualifications - Strategic leadership capabilities with deep expertise in digital media, data-driven advertising, audience development, and partnerships. - A strong working understanding of use cases for licensed data products and monetization methods through digital audiences. - Experience in the development of proprietary data products, including segmentation, scoring, and modeling. - A working understanding of how data is onboarded and activated, along with a firm grasp of pricing strategies and go-to-market execution. - Experience required: at least five years in digital advertising and/or adtech working with data supporting agencies, brands, and platforms. Requirements - Location: Colorado is preferred, but the company also offers remote work. - Total Compensation Range: $130,000-$180,000. - Must be a US citizen or authorized to work in the United States. - Must live in one of the following states: AZ, CO, CT, FL, IL, MA, MD, MO, NC, NY, SC, TX, VA, WI. Benefits - Medical, Dental and Vision. - Flexible Spending Accounts. - Voluntary Life/AD&D Insurance. - Short & Long-Term Disability. - 401(k) Retirement Savings Plan and matching program. - Generous Paid Time Off Policy and designated company holidays.

• Understand the market potential, customer demographics, and competitive landscape of the assigned territory • Work with dealerships to ensure high customer satisfaction through quality experiences • Build and maintain relationships with dealers to achieve common goals • Manage daily activities, plans, and goals within the territory • Oversee financial resources, ensuring responsible management for both the Company and its dealers • Monitor attachment ratios to focus on growth • Assist in implementing and monitoring sales and performance programs • Conduct monthly reviews, ensuring dealer compliance with the 6-Month Plan and proper inventory stocking for market success • Drive dealer performance through regular Sales and Action Plan meetings • Present market share data and competitive trends to dealers • Review dealer sales data and action plans quarterly, providing guidance on improvements • Ensure dealer actions align with company objectives by implementing Action Plan items • Coordinate sales blitzes in underperforming counties and report findings • Ensure adequate floor plan levels for effective market representation • Cultivate customer relationships by participating in dealer events • Conduct training to improve dealers' product knowledge, sales, sales techniques, and customer service • Host district sales training schools focusing on new products and competitive positioning • Ride along with new sales specialists, providing orientation on products, sales processes, and customer engagement, focusing on underperforming areas • Ensure dealer branch coverage to maximize market reach • Oversee Bobcat Specialist coverage for product expertise and sales effectiveness • Identify and address dealer gaps by recruiting new dealers • Support new dealers for successful market integration • Establish and document commitments for performance improvement and accountability • Collaborate with District Parts & Service Managers, Doosan Bobcat Financial representatives, and the Corporate office to drive business success