Path2Response, LLC

Role Description The Senior Director, Agency & Platform Partners is responsible for driving strategy and sales for the Path2Response digital offering. This role requires a strategic leader with deep expertise in adtech and data. - Drive the strategy, development, and growth of core licensed data products, including: - Path2Linkage: A HEM-first, deterministic identity dataset linking hashed emails to names and postal addresses. - Path2RealBuyers: Deterministic, verified behavioral data used for retail, commerce, and CPG modeling and acquisition. - Path2RealDonors: Verified donation behavior data designed to help nonprofit and political fundraisers with acquisition and reactivation. - Oversee the naming, development, and go-to-market execution for all digital audiences. - Manage relationships with platform partners and oversee client management for data partners. - Lead go-to-market execution by applying a strong understanding of pricing strategies. - Coordinate the development of case studies and other digital collateral to support sales and marketing strategy. - Hold Profit and Loss (P&L) responsibility for revenue and expenses attributed to the business. Qualifications - Strategic leadership capabilities with deep expertise in digital media, data-driven advertising, audience development, and partnerships. - A strong working understanding of use cases for licensed data products and monetization methods through digital audiences. - Experience in the development of proprietary data products, including segmentation, scoring, and modeling. - A working understanding of how data is onboarded and activated, along with a firm grasp of pricing strategies and go-to-market execution. - Experience required: at least five years in digital advertising and/or adtech working with data supporting agencies, brands, and platforms. Requirements - Location: Colorado is preferred, but the company also offers remote work. - Total Compensation Range: $130,000-$180,000. - Must be a US citizen or authorized to work in the United States. - Must live in one of the following states: AZ, CO, CT, FL, IL, MA, MD, MO, NC, NY, SC, TX, VA, WI. Benefits - Medical, Dental and Vision. - Flexible Spending Accounts. - Voluntary Life/AD&D Insurance. - Short & Long-Term Disability. - 401(k) Retirement Savings Plan and matching program. - Generous Paid Time Off Policy and designated company holidays.