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Simplifying access to high-quality, affordable mental health care.
Senior Director, Performance Marketing
Location
United States
Posted
113 days ago
Salary
$230K - $260K / year
Seniority
Senior
Job Description
Senior Director, Performance Marketing
Alma
• Own and scale the paid acquisition engine across SEM, paid social, programmatic/display, OLV/OTT, and affiliate • Define and execute the paid marketing roadmap with clear goals, KPIs, testing frameworks, and ROI accountability • Identify new channels, platforms, and tactics to unlock scalable and efficient growth for the business • Collaborate with Brand and Creative teams to drive briefing, testing velocity, and learning loops across message, audience, asset, and surface • Own organic growth channels, including SEO, content distribution, and social strategies and investment decisions (Reddit, Instagram, TikTok, YouTube) • Own lifecycle channels across patient and provider, launching and testing across the full customer journey, ensuring that the right message is delivered at the right time • Build and evolve the infrastructure to measure campaign effectiveness; owning attribution, incrementality, MMM, and reporting • Lead channel plumbing, experimentation frameworks, and martech build-vs-buy decisions in partnership with Engineering, Data, and Finance • Establish measurement frameworks that operate within healthcare privacy constraints (HIPAA, federal and state data regulations) • Work closely with our external partners to realize our growth goals in 2026+ • Hire, mentor, and manage a high-performing, technical team across paid and organic • Align patient and provider growth strategies to prevent channel overlap and unlock marketplace network effects • Partner with Product and Engineering to build surfaces that drive conversion and quality, not just spend • Serve as a strategic thought partner to senior leadership on growth strategy, investment decisions, and marketplace dynamics
Job Requirements
- 10+ years in performance marketing, demand generation, or growth marketing leadership, with a track record of scaling acquisition programs at significant spend levels
- Deep hands-on expertise in Google, Meta, programmatic, and OTT/OLV channels with proven, measurable ROI
- Experience leading a full-funnel strategy and exceeding goals
- Strong martech and attribution expertise, including build-vs-buy decisions, incrementality testing, MMM, and privacy-preserving measurement approaches
- Experience hiring and leading growth marketing teams of 25+ and building 0→1 systems at scale
- Track record operating in a heavily regulated environment (healthcare, fintech, insurance, or similar) with working knowledge of HIPAA and evolving data privacy standards
- Experience partnering closely with Engineering and Product as one team with shared outcomes
- Clear, direct communicator who can translate complex performance marketing topics for executives, boards, and non-expert stakeholders
- Experience deploying AI-forward or AI-native marketing strategies and tooling
- Product-led growth experience
- Familiarity with two-sided marketplace or platform growth dynamics
- Background scaling affiliate and partner marketing programs in regulated consumer categories
- Experience with field marketing or regional demand generation programs
Benefits
- We’re a remote-first company
- Health insurance plans through Aetna (medical and dental) and MetLife (vision), including FSA and HSA plans
- 401K plan (ADP)
- Lifestyle Spending Account for health, wellness, and family care
- Monthly co-working space membership stipend
- Monthly work-from-home stipend
- Financial wellness benefits through Northstar
- Pet discount program through United Pet Care
- Financial perks and rewards through PerkSpot
- EAP access through Aetna
- One-time home office stipend to set up your home office
- Inclusive family and medical leave plans
- 12 paid holidays and 1 Alma Give Back Day
- Flexible PTO
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