• Manage and optimize CRM automation and paid campaigns • Focus on CRM automation (GoHighLevel) • Funnel structure and optimization • Paid campaign management (Meta and/or Google Ads) • Continuous system improvement • Build and maintain advanced workflows • Design and structure tag architecture • Implement lead scoring systems • Manage pipelines and opportunity stages • Ensure accurate tracking (UTMs, events, stage tracking) • Structure campaigns by funnel stage (cold, warm, hot) • Execute structured A/B testing • Optimize cost per lead (CPL) and conversion rates • Identify bottlenecks across the funnel • Implement structural improvements • Continuously optimize system performance

• Own channel strategy + budgets across the platforms above. • Build campaign architecture (targeting, bidding, pacing, landing pages). • Run a creative machine (UGC-style concepts, hooks, copy, statics, short-form video). • Own measurement + tracking from click → paid user; improve attribution quality. • Automate ops/reporting/analysis to move faster with less manual work.

• Execute and manage full-funnel demand generation programs, including: Webinars, Sales-supported follow-up campaigns, Event and partner-driven programs, Advertising • Support priority segments, personas, and use cases identified by marketing and sales leadership • Partner with the Marketing Manager to execute campaigns in HubSpot • Work closely with Business Development Associates and Account Executives to: Align demand programs with sales priorities, Support consistent follow-up using HubSpot sequences and sales talk tracks, Gather feedback on lead quality and campaign effectiveness, Ensure campaigns are clearly communicated to Sales and easy to act on • Track and report on demand performance, including: Leads and meetings generated, Pipeline created and influenced, Conversion rates across funnel stages • Maintain campaign hygiene in HubSpot and Salesforce • Analyze results and recommend improvements to targeting, messaging, or channels • Activate product, platform, and data releases into demand programs • Coordinate campaign execution, timelines, and workflows with the Marketing Manager • Collaborate on event-based demand generation opportunities with the Marketing Associate • Support attribution, reporting, and CRM alignment with Sales & RevOps • Provide feedback on messaging effectiveness and asset gaps with marketing leadership

• Own demand generation end-to-end • Drive integrated campaigns across multiple channels • Build and iterate on positioning and messaging • Set and hold a high creative bar • Experiment relentlessly and learn fast • Manage the marketing tech stack and reporting • Partner closely with Sales and SDRs