• Own channel strategy + budgets across the platforms above. • Build campaign architecture (targeting, bidding, pacing, landing pages). • Run a creative machine (UGC-style concepts, hooks, copy, statics, short-form video). • Own measurement + tracking from click → paid user; improve attribution quality. • Automate ops/reporting/analysis to move faster with less manual work.

• Execute and manage full-funnel demand generation programs, including: Webinars, Sales-supported follow-up campaigns, Event and partner-driven programs, Advertising • Support priority segments, personas, and use cases identified by marketing and sales leadership • Partner with the Marketing Manager to execute campaigns in HubSpot • Work closely with Business Development Associates and Account Executives to: Align demand programs with sales priorities, Support consistent follow-up using HubSpot sequences and sales talk tracks, Gather feedback on lead quality and campaign effectiveness, Ensure campaigns are clearly communicated to Sales and easy to act on • Track and report on demand performance, including: Leads and meetings generated, Pipeline created and influenced, Conversion rates across funnel stages • Maintain campaign hygiene in HubSpot and Salesforce • Analyze results and recommend improvements to targeting, messaging, or channels • Activate product, platform, and data releases into demand programs • Coordinate campaign execution, timelines, and workflows with the Marketing Manager • Collaborate on event-based demand generation opportunities with the Marketing Associate • Support attribution, reporting, and CRM alignment with Sales & RevOps • Provide feedback on messaging effectiveness and asset gaps with marketing leadership

• Own demand generation end-to-end • Drive integrated campaigns across multiple channels • Build and iterate on positioning and messaging • Set and hold a high creative bar • Experiment relentlessly and learn fast • Manage the marketing tech stack and reporting • Partner closely with Sales and SDRs

We are looking for an ambitious Network Performance Manager to motivate, support and inspire our franchisees to success using FS8/VAURA sales, training, and business methodologies. As a Network Performance Manager, you’ll play a key role in supporting the successful opening, growth and overall success of studios across your designated region. You’ll be responsible for delivering hands-on performance support to studio owners and their teams, helping them drive results and reach business targets. Your main focus will be to deliver best-in-class studio-level revenue (AUVs, or average unit volumes) across your studio portfolio through tailored operational guidance, sales coaching, and business development recommendations. You’ll be expected to engage regularly with Franchisees remotely, and in person when required, building strong relationships and ensuring consistent performance support. Responsibilities - Network Performance Managers are responsible for ensuring that each FS8 & VAURA studio is highly successful in terms of lead generation, lead nurturing, membership growth, overall membership experience, revenue generation / growth, and remaining at all times in compliance with HQ operating standards. - Provide ongoing, proactive business coaching and operational support to FS8 and VAURA studios within your region, including guidance on lead follow-up, sales processes, team management, and financial acumen, to help drive strong and sustainable revenue growth. - Use FS8 and VAURA systems, including data dashboards, to help Franchisees assess their performance and identify opportunities for improvement. - Ensuring that franchisees develop and execute market awareness and outreach strategies to drive membership and improve profitability. - Support studios in delivering a high-quality member experience by helping them strengthen processes around lead generation, conversion, retention, and day-to-day operations. - Ensure that studios within your portfolio remain in compliance with FS8 and VAURA HQ standards, including brand consistency and adherence to standard operating procedures (SOPs). - Deliver exceptional support to your portfolio of Franchisees, building strong relationships through regular check-ins and clear, practical advice. - Working in collaboration with leadership, Education team and other external partners to create and develop course materials, awareness campaigns, reference/ training documentation and standard operating procedures (SOPs). - Actively support the onboarding and successful opening of new studios within your region, helping them get set up for long-term success through effective launch planning and early-stage coaching. - Meet regularly with your Franchisees, both virtually and in-person, to provide hands-on support, share performance insights, and ensure alignment with broader brand objectives. Travel is a key requirement of this role, with in-person visits expected as part of ongoing regional support. - Provide feedback and insight to the broader HQ team based on what you’re seeing in the field, contributing to the development of better tools, resources, and network-wide initiatives.