• Lead the creative direction of the brand across all digital channels, campaigns, content, and customer touchpoints. • Personally design and create high-quality growth-focused assets across social media, paid advertising, websites, landing pages, email, presentations, and campaigns. • Own and evolve the brand identity, ensuring consistency while continuously raising creative standards. • Create compelling static and motion content that drives awareness, engagement, and conversion. • Produce and edit video content for paid social, brand campaigns, product storytelling, and organic channels. • Translate ideas into concepts, sketches, wireframes, mockups, prototypes, and final creative assets where needed. • Design and build landing pages, campaign pages, and digital experiences using tools such as Framer, Webflow, or similar platforms. • Create email campaigns and templates for CRM platforms such as Mailchimp or similar tools. • Manage freelancers, agencies, photographers, videographers, developers, and other creative partners when required. • Brief external creatives clearly and ensure all output aligns with brand standards. • Work closely with internal teams across growth, marketing, and product to deliver effective creative at speed. • Review campaign performance and optimise creative assets based on results, testing, and user feedback. • Stay ahead of design trends, emerging platforms, AI tools, and new creative opportunities. • Bring fresh thinking and innovation that keeps the brand leading rather than following.

• Management of social media (Instagram, YouTube and LinkedIn): content creation, editorial calendar, captions, scheduling, and moderation of comments and DMs • Creation of visual assets and branding materials (posts, presentations, proposals) based on Bluefields' visual identity • Production of lead magnets for campaigns: e-books, infographics, and email materials • Coverage of in-person events: Stories, photos, videos, and recording testimonials • Moderation of live streams and events on YouTube • Monitoring content performance and content-related OKRs, with recommendations for optimization

Role Description We are looking for a Senior Instructional Designer to work on a part-time as needed (PRN) basis for our Engineering team. - Design learning solutions that improve product knowledge, operational efficiency, and performance. - Conduct needs analyses, assess training effectiveness, and implement improvements to enhance learner impact. Qualifications - 6+ years of curriculum and training program design experience. - Experience in instructional design and adult learning theories and best practices; application of the ADDIE or SAM course development model to create learning solutions for customers and/or employees. - Experience with training facilitation best practices; training program development tools such as Storyline, Articulate, etc. - Experience designing and implementing training content for applications, such as new employee orientation, soft skills, methodology, etc. Requirements - Bachelor's degree or above in instructional design, education, multimedia, or other instructional fields of study. - Experience with tools like Articulate, Photoshop, FrameMaker, InDesign, Illustrator, Audition, Captivate, and Camtasia. - Experience integrating AI tools into learning content design. - Proven success designing training for both technical and soft skills content. Benefits - Collaborate – Build strong networks, share knowledge, and foster partnerships that drive results. - Inspire – Influence, engage, and motivate those around you to create a high-performing, inclusive culture. - Develop – Embrace continuous learning and actively support the growth of yourself and others. - Execute – Set clear priorities, take ownership of outcomes, and deliver on commitments. - Impact – Drive innovation, challenge the status quo, and align business goals with customer success.

• Create original apparel graphics and collections from concept to production-ready artwork • Research emerging trends across fashion, music, art, and subcultures • Transform ideas into sketches, mockups, and print-ready designs • Collaborate closely with design, product, marketing, and leadership teams • Help evolve the brand's visual identity while introducing fresh and commercially relevant ideas • Prepare artwork for various print techniques, fabrics, and production processes • Contribute to a fast-paced creative environment with multiple weekly product launches