• Management of social media (Instagram, YouTube and LinkedIn): content creation, editorial calendar, captions, scheduling, and moderation of comments and DMs • Creation of visual assets and branding materials (posts, presentations, proposals) based on Bluefields' visual identity • Production of lead magnets for campaigns: e-books, infographics, and email materials • Coverage of in-person events: Stories, photos, videos, and recording testimonials • Moderation of live streams and events on YouTube • Monitoring content performance and content-related OKRs, with recommendations for optimization

Role Description We are looking for a Senior Instructional Designer to work on a part-time as needed (PRN) basis for our Engineering team. - Design learning solutions that improve product knowledge, operational efficiency, and performance. - Conduct needs analyses, assess training effectiveness, and implement improvements to enhance learner impact. Qualifications - 6+ years of curriculum and training program design experience. - Experience in instructional design and adult learning theories and best practices; application of the ADDIE or SAM course development model to create learning solutions for customers and/or employees. - Experience with training facilitation best practices; training program development tools such as Storyline, Articulate, etc. - Experience designing and implementing training content for applications, such as new employee orientation, soft skills, methodology, etc. Requirements - Bachelor's degree or above in instructional design, education, multimedia, or other instructional fields of study. - Experience with tools like Articulate, Photoshop, FrameMaker, InDesign, Illustrator, Audition, Captivate, and Camtasia. - Experience integrating AI tools into learning content design. - Proven success designing training for both technical and soft skills content. Benefits - Collaborate – Build strong networks, share knowledge, and foster partnerships that drive results. - Inspire – Influence, engage, and motivate those around you to create a high-performing, inclusive culture. - Develop – Embrace continuous learning and actively support the growth of yourself and others. - Execute – Set clear priorities, take ownership of outcomes, and deliver on commitments. - Impact – Drive innovation, challenge the status quo, and align business goals with customer success.

• Create original apparel graphics and collections from concept to production-ready artwork • Research emerging trends across fashion, music, art, and subcultures • Transform ideas into sketches, mockups, and print-ready designs • Collaborate closely with design, product, marketing, and leadership teams • Help evolve the brand's visual identity while introducing fresh and commercially relevant ideas • Prepare artwork for various print techniques, fabrics, and production processes • Contribute to a fast-paced creative environment with multiple weekly product launches

• Support with: ad creatives (Amazon PPC, performance ads), product images & A+ Content, brand and e-commerce visuals • Co-develop creative concepts, storylines & moodboards • Implement and optimize according to our internal "Designed to Sell" framework • Visual research & trend scouting (always with a conversion focus) • Deliver handover-ready designs for senior review • Close collaboration with the performance team & founders