Merchant McIntyre Associates is the leading government relations agency serving nonprofits.
Marketing Manager
Location
Washington
Posted
13 hours ago
Salary
$90K - $115K / year
Seniority
Senior
Job Description
Marketing Manager
Merchant McIntyre & Associates, LLC
• Support the development and execution of MM’s Salesforce CRM marketing strategy aligned with firm growth and client engagement goals • Serve as primary owner of CRM platform(s), ensuring data integrity, usability, and alignment with business needs • Collaborate with firm leadership, aligning business objectives with CRM workflows, segmentation strategies, and campaign architecture • Work with leadership to plan and build multi-channel campaigns within Salesforce (e.g., email, newsletters, targeted outreach) • Develop audience segmentation strategies to deliver relevant, tailored messaging to key client segments • Collaborate with the Business Development team to execute the campaign lifecycle, including briefing, copy development, deployment, and optimization • Support business development efforts through targeted CRM-enabled outreach and cultivating campaigns • Map and optimize client and prospect journeys across touchpoints • Work with leadership to identify opportunities to improve engagement and conversion through personalized communication strategies • Partner with client service teams to align outreach with potential client needs and the cultivation stage • Monitor and report on Salesforce and campaign performance (e.g., engagement rates, conversion, retention) • Use CRM data to generate actionable insights and continuously improve marketing effectiveness • Partner with leadership to support pipeline development and strategic initiatives • Coordinate with external vendors or consultants as needed
Job Requirements
- Bachelor’s degree in Marketing, Communications, Business, or related field
- 3–5 years of experience in CRM marketing, digital marketing, or marketing operations
- 2–3 years of hands-on experience with Salesforce (or similar CRM platform such as HubSpot or Marketo)
- Familiarity with CRM-driven business development or client lifecycle marketing
- Working knowledge of email marketing best practices, segmentation, and personalization
- Demonstrated experience building and executing data-driven marketing campaigns
- Strong writing skills, with the ability to develop clear, compelling, and audience-specific messaging for email campaigns, client communications, and marketing materials
- Strong analytical skills with the ability to translate data into actionable insights
- Experience in professional services, consulting, or government relations environments is preferred
- Basic proficiency in HTML, Excel, or reporting tools is a plus
Benefits
- Health Reimbursement Arrangement (HRA)
- Health Savings Account (HSA)
- Flexible Spending Account (FSA)
- Retirement benefits with a generous match
- Monthly transportation benefits
- Annual professional development allowance
- Flexible PTO policy including 13 federal holidays
- More
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