• Plan, manage, and optimize integrated marketing initiatives across Paid Search, SEO, and Paid/Unpaid Social Media. • Ensure alignment across channels to support full-funnel objectives, including awareness, lead generation, conversion, and business outcomes. • Serve as a unifying point of coordination across Paid and Organic efforts to build cohesiveness and increase efficiency. • Act as a strategic partner to the AVP of Paid Search and Enrollment Marketing and the AVP of SEO, supporting execution of AI-enabled, automated, and data-driven strategies. • Lead complex, cross-channel initiatives through completion, ensuring timelines, priorities, and outcomes are met. • Support co-ownership of Social Media strategies (Paid and Unpaid) in partnership with both AVPs. • Provide senior-level analytical oversight across channels, translating complex performance data into actionable insights. • Improve analytics and reporting frameworks to enhance clarity, consistency, and decision-making. • Support full-funnel measurement and performance optimization. • Lead routine agency performance management processes, including goal alignment, performance reviews, and optimization discussions. • Ensure agencies operate against clear strategic objectives and KPIs, reducing tactical burden on AVP leadership. • Conduct and maintain competitive tracking and analysis across Paid, Organic, and Social channels. • Monitor industry trends, platform changes, and emerging best practices to inform strategy. • Partner with internal teams, including admissions, operations, analytics, content, and web, to ensure marketing efforts align with organizational goals. • Support consistent communication and alignment across stakeholders. • Other duties as assigned.

Lead cross-channel marketing initiatives, ensuring alignment across paid search, SEO, and social media. Provide analytical oversight and manage agency performance to optimize strategies and enhance decision-making across marketing efforts.

Title: Senior Manager Digital & Lifecycle Marketing Location: United States Job Description: Senior Manager, Digital & Lifecycle Marketing National Veterinary Associates Senior Manager, Digital & Lifecycle Marketing Job Type: Full-Time Team: Marketing, Support Center, Pet Resorts Reports To: Director, Marketing Pet Resorts Department: Marketing Are you passionate about pets, marketing, driving business growth and leading a team? NVA Pet Resorts is looking for a Senior Manager to lead and scale a data-driven marketing team that drives brand awareness, customer acquisition, and retention across NVA Pet Resorts' multi-brand portfolio. About NVA National Veterinary Associates (NVA) is a leading global veterinary community of more than 1,500 independently managed veterinary hospitals providing specialty, emergency, and general practice medical care and pet resorts, united in the love of animals and the people who love them. With its mission to improve the comfort and well-being of pets by providing progressive and compassionate care, NVA is committed to innovating and serving the needs of pet owners in its local communities around the world. About Pet Resorts and PetSuites For over 20 years, NVA has been the leader of the pack in pet resorts, offering exceptional services for both dogs and cats. Our trusted team of professionals delivers memorable experiences with personalized service, making our resorts a loving and fun home away from home for pets. With +150 locations, service offerings include boarding, daycare, training, and grooming. Guests stay happy with premium amenities including large play yards, water features, and unique play structures. PetSuites of America is the leading brand with +75 locations nationwide. The remainder are a collection of popular local and regional brands. Job Summary The Senior Manager, Digital & Lifecycle Marketing is responsible for leading the strategy, execution, and performance of customer engagement and retention marketing across loyalty programs, mobile app, website/SEO, lifecycle marketing, and referral programs. In addition, this leader will collaborate and ideate on delivering a marketing technology roadmap to support maturing marketing capabilities over time. This role manages a team of 3 focused on driving engagement, retention, and lifetime value through digital channels and customer programs. This position requires a strategic, analytical, and tech savvy marketing leader who can build programs and capabilities, improve digital experiences, optimize lifecycle communications, and develop loyalty and referral initiatives that drive measurable business growth. Key Responsibilities Website, SEO & Marketing Technology - Collaborate with IT to define a martech roadmap to unlock scalable delivery of marketing campaigns particularly to create efficiency in email, SMS, and push - Oversee website strategy, content, SEO, and conversion optimization. - Improve search rankings, organic traffic, and website conversion rates. - Partner with internal teams on SEO, site updates, and content strategy. - Ensure website supports marketing campaigns, promotions, and customer experience initiatives. Loyalty & Retention Programs - Lead the strategy, development, and optimization of the company's loyalty and membership programs. - Develop initiatives that increase customer retention, visit frequency, and lifetime value. - Partner with Operations, Finance, and Analytics to design loyalty program structure, rewards, and promotions. - Track and report loyalty program performance, engagement, and ROI. - Identify and drive opportunities to extend client adoption across NVA business units (i.e., NVA General Practice and Specialty businesses) Mobile App & Digital Experience - Drive app adoption, engagement, and usage through marketing campaigns and product improvements. - Own the marketing strategy and collaborate on customer experience for the mobile app. - Partner with product, IT, and external vendors to prioritize app features and enhancements. - Collaborate with IT to optimize digital customer journey from discovery to booking to post-visit engagement. Lifecycle Marketing (Email, SMS, CRM) - Lead lifecycle marketing strategy and execution leveraging owned channels. - Develop automated customer journeys across the lifecycle (new customer, active customer, lapsing, win-back, loyalty members). - Drive personalization and segmentation strategies to improve engagement and conversion. - Monitor lifecycle performance metrics including open rates, conversion rates, retention, and revenue per customer. Referral Program - Develop and manage customer referral programs to drive new customer acquisition. - Test and optimize referral incentives, messaging, and customer experience. - Track referral program performance and cost per acquisition. Team Leadership & Cross-Functional Collaboration - Manage and develop a team responsible for loyalty, digital, lifecycle, and referral marketing. - Set team priorities, goals, and KPIs aligned with company growth and retention goals. - Partner closely with Operations, Product, IT, Finance, and Analytics teams. - Manage external agencies and marketing technology vendors where applicable. Qualifications - 7-10+ years of marketing experience, with experience in digital, CRM, loyalty, or lifecycle marketing. - Experience managing marketing teams and cross-functional projects. - Experience with marketing technology platforms and analytics tools, CRM/email platforms, marketing automation, SEO, and digital analytics tools. - Strong analytical mindset and experience using data to drive decisions. - Experience managing agencies, vendors, or marketing technology platforms. - Strong communication and leadership skills. - Demonstrated ability to translate strategy into execution and results - Excellent communication and executive stakeholder management skills - Bachelor's degree Preferred - Experience in multi-location, retail, hospitality, services, or consumer businesses preferred. - Entrepreneurial mindset with strong operational judgment Leadership Profile - Strategic, results-oriented leader with strong execution bias, data-driven mindset, and deep connection to business, team, and customer needs - Coach and developer of people who champions a positive, resilient and can-do culture - Comfortable leading through change and ambiguity. Balance test and learn innovation with ruthless prioritization - Eye towards efficiency and scalability - Collaborative, low-ego leader with executive presence - Passion for pets and delivering exceptional customer experiences Location: Remote (U.S.) Travel: less than 10% Compensation: The salary range for this position is $125,000 - $145,000 and is based on applicable experience. National Veterinary Associates is a leading global pet care organization united in the love of animals and the people who love them. NVA, a community of approximately 1,400 premier locations consisting primarily of general practice veterinary hospitals in addition to equine hospitals and pet resorts, and Ethos Veterinary Health, which consists of 145 world-class specialty and emergency hospitals, are rooted in a culture of compassion and innovation. NVA and Ethos Veterinary Health's innovative, collaborative approach underpins a shared commitment to delivering exceptional veterinary care. NVA offers a comprehensive benefits program including medical, dental, vision, a 401k with employer match, and paid time off (including sick time) for all eligible employees. The team can provide more information about compensation and benefits for your specific location during the process. For positions based in Colorado, NVA provides eligible employees with paid sick and safe leave and public health emergency leave in accordance with the requirements of Colorado's Healthy Families and Workplaces Act. NVA is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran or disabled status, or genetic information. Pursuant to the San Francisco Fair Chance Ordinance, Los Angeles Fair Chance Initiative for Hiring Ordinance, and any other state or local hiring regulations, we will consider for employment any qualified applicant, including those with arrest and conviction records, in a manner consistent with the applicable regulation.

Title: Digital Marketing Specialist Location: Waco United States Job Description: What We’re Looking For The Digital Marketing Specialist leads digital management and quality across all web properties and digital marketing for the Hankamer School of Business (HSB). They serves as the School’s subject matter expert in digital marketing, digital analytics, web management, email campaigns, and user experience. Additionally, the role ensures digital brand compliance alignment and counsels the Director of Marketing and Communications on recommended digital changes. A bachelor's degree and three years of relevant experience are required. Five years of relevant experience is preferred. A combination of education and experience will be considered in lieu of one another. Higher education or non-profit experience preferred. Applicants must currently be authorized to work in the United States on a Full-Time basis. What You Will Do Website Updates - Through proficiency in Drupal, fulfills approximately 100 monthly website change requests, streamlining workflows previously distributed among 40 department representatives to increase efficiency, consistency and governance. Ensures HSB website content is up to date and brand compliant Email Marketing - Owns the HSB email account (BaylorBusiness@baylor.edu) and leads mass email (EMMA) strategy and deployment, including departmental annual reports, donor emails, Dean’s communications and newsletters. Audiences include alumni, faculty/staff, students, administration, donors, advisory board members, parents of current and prospective students, and AACSB deans. Analytics - Periodically providing digital analytics data from Google Analytics, Google Search Console, Google Adwords’ keyword planning tool, or other related platforms to inform and educate digital marketing efforts, primarily for HSB Graduate Programs. Manages and analyzes the Baylor Business Readership survey in Qualtrics, translating results into actionable insights that inform content strategy and audience engagement efforts. Website Management - Manages and maintains two WordPress websites for adjacent digital properties: the Baylor Business Review website, and the Baylor Angel Network (BAN) external-facing website. Other - Perform all other duties as assigned to support Baylor’s mission - Ability to comply with University policies - Maintain regular and punctual attendance What You Can Expect As part of the Baylor family, eligible employees receive a comprehensive benefits package that includes medical, dental, and vision insurance, generous time off, tuition remission, and outstanding automatic retirement contributions. Baylor has a comprehensive benefits plan that supports you and your family’s wellbeing and allows you to be a part of the life of a vibrant and active college campus. To learn more, go to Baylor Benefits & Advantages.