Job Closed
This listing is no longer active.
Simplify the way you find customers with Fluent. Enabling advertisers to identify, win, and build their customer base.
Director, Marketing Operations & GTM Systems (HubSpot)
Location
New York
Posted
115 days ago
Salary
0
Seniority
Mid Level
Job Description
Director, Marketing Operations & GTM Systems (HubSpot)
Fluent, Inc
Fluent is seeking a Director of Marketing Operations & GTM Systems to continue architecting and scaling the systems, data infrastructure, and operational processes that power our go-to-market engine. Reporting to the SVP, Marketing, and partnering closely with finance, sales & marketing, this leader will bring structure, visibility, and rigor to the design, execution, and measurement of Marketing and Sales workflows. This is a hands-on systems builder role for someone who thrives at the intersection of CRM architecture, marketing automation, sales workflow design, and revenue reporting infrastructure. What You’ll Do Marketing Operations & HubSpot Ownership - Serve as the primary owner of HubSpot, including: - CRM architecture and object model - Lifecycle stage governance - Automation, workflows, and routing logic - Campaign tracking and attribution setup - Integrations, permissions, and system governance - Proactively evolve HubSpot as Fluent’s marketing strategy, GTM motion, and customer lifecycle expand. - Establish best practices for CRM usage, documentation, and data hygiene across Marketing. - Ensure campaign infrastructure supports clean execution and measurement. Marketing Technology Ecosystem - Own and optimize the broader marketing technology stack that supports campaign execution, audience targeting, enrichment, and measurement. - Ensure tools such as Apollo.io, LinkedIn Sales Navigator, intent platforms, and enrichment tools are thoughtfully integrated and governed. - Reduce tool sprawl and improve system coherence across Marketing systems. - Partner with stakeholders to ensure tools are adopted consistently and effectively. Data, Reporting & Performance Visibility - Design and maintain dashboards across: - Campaign performance - Funnel conversion - Channel efficiency - Pipeline influence - Ensure data accuracy and consistency across systems and executive reporting. - Establish standardized attribution and measurement frameworks. - Partner with finance and sales to align on shared definitions and reporting inputs. Sales Workflow Architecture & CRM Alignment - Partner with the SVP, Revenue, to document, formalize, and optimize sales workflows within HubSpot. - Map lead handoffs, opportunity stages, and pipeline progression to ensure CRM reflects how revenue is generated. - Translate sales processes into scalable system workflows and automation. - Identify friction points in lead management and pipeline tracking and design system improvements. - Ensure lifecycle and opportunity stages align with Finance reporting standards. Operational Governance & Cross-Functional Enablement - Establish standardized processes for campaign setup, QA, naming conventions, and taxonomy. - Reduce manual work and operational friction through automation and documentation. - Serve as a trusted advisor to Marketing and Revenue leadership on system design and operational feasibility. - Over time, take on people management responsibilities as the organization evolves
Job Requirements
- 8–12+ years of experience in Marketing Operations or Marketing Systems.
- Deep, hands-on expertise with HubSpot (required).
- Strong understanding of B2B funnels, lifecycle marketing, and attribution.
- Experience partnering with senior stakeholders and cross-functional teams.
- Prior people management experience preferred, but not required immediately.
- Highly analytical, process-oriented, and detail-driven.
- Comfortable operating in ambiguity and building structure where it doesn’t yet exist.
- About Us
- Fluent, Inc. (NASDAQ: FLNT) is a commerce media solutions provider connecting top-tier brands with highly engaged consumers. Leveraging diverse ad inventory, robust first-party data, and proprietary machine learning, Fluent unlocks additional revenue streams for partners and empowers advertisers to acquire their most valuable customers at scale. Founded in 2010, Fluent uses its deep expertise in performance marketing to drive monetization and increase engagement at key touchpoints across the customer journey. For more insights visit:https://www.fluentco.com/
Benefits
- At Fluent, we like what we do, and we like who we do it with. Our team is a tight-knit crew of go-getters; we love to celebrate our successes! In addition, we offer a fully stocked kitchen, catered lunch, and our office manager keeps the calendar stocked with activity filled events. When we’re not eating, working out, or planning parties, Fluent folks can be found participating in networking events, and bonding across teams during quarterly outings to baseball games, fancy dinners, and a variety of activities. And we have all the practical benefits, too…
- Competitive compensation
- Ample career and professional growth opportunities
- New Headquarters with an open floor plan to drive collaboration
- Health, dental, and vision insurance
- Pre-tax savings plans and transit/parking programs
- 401K with competitive employer match
- Volunteer and philanthropic activities throughout the year
- Educational and social events
- The amazing opportunity to work for a high-flying performance marketing company!
- Salary Range: $140,000 to $160,000 base, + competitive bonus. The base salary range represents the low and high end of the Fluent salary range for this position. Actual salaries will vary depending on factors including but not limited to location, experience, and performance.
- Candidates may be at risk of targeting by malicious actors seeking personal information. Fluent recruiters will only reach out via LinkedIn or email with an @fluentco.com domain. Any outreach by Fluent via other sources (e.g. text, other domains etc) should be ignored.
- Fluent participates in the E-Verify Program. As a participating employer, Fluent, LLC will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS), with information from each new employee’s Form I-9 to confirm work authorization. Fluent, LLC follows all federal regulations including those set forth by The Office of Special Counsel for Immigration-Related Unfair Employment Practices (OSC). The OSC enforces the anti-discrimination provision (§ 274B) of the Immigration and Nationality Act (INA), 8 U.S.C. § 1324b.
Related Guides
Related Categories
Related Job Pages
More Marketing Operations Jobs
Specialist, Marketing - Ninja
SharkNinjaSharkNInja is a global leader in the housewares and small appliances industry, providing innovative vacuum cleaners via the company’s Shark brand and serving
About Us SharkNinja is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people's lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja , the company has a proven track record of bringing disruptive innovation to market and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 4,100 associates, the company's products are sold at key retailers, online and offline, and through distributors around the world. Position Overview: The Marketing Specialist at Ninja will support the Brand Manager in leading execution of marketing strategies and support the development of brand strategy, category assortment and marketing plans to drive program success and high rate of sales. Responsibilities: Working with the Product Development, Creative Services and Marketing Services teams, support and drive the execution of brand building communication strategies and go-to-market plans. Partnering with Category Management, Sales/Retail Marketing, and Product Development to lead category assortment development and validation. Support development of creative briefs and facilitate creative reviews. Manage creative development processes (i.e., timeline, approvals, protocols). Support Brand Manager in execution of all marketing launch assets including storyboards, lifestyle photography, recipe books, packaging, in-store merchandising, Amazon A+ content, and more. Participate on a cross-functional team to develop new products and messaging. Become an expert in the category - understand price, positioning, competitive landscape, and market needs. Translate category insights into marketing actions and track against progress and validation. Analyze key business drivers, competitive trends, direct competitors' success and strategies, marketplace dynamics & consumer need gaps that lead to disruptive, breakthrough new product propositions. Communicate the value proposition of the products to the sales team and develop the sales tools that support the selling process of the products. Support development of consumer insight testing stimuli across messaging, packaging, digital assets, and in-market materials to enable robust consumer validation throughout the project lifecycle. Key Functional Skills/Knowledge: Strong communication skills and ability to make effective presentations to all levels of management. Ability to manage several projects in parallel, navigating a complex cross-functional matrix. Attention to detail- being able to coordinate all details to ensure accuracy and consistency across all consumer facing materials. Influencing, conflict resolution, and creative problem solving. Highly analytical - comfortable mining and analyzing data and drawing conclusions. Advanced PowerPoint and Excel skills. Ability to manage several projects in parallel, navigating a complex cross-functional matrix. Ability to operate with speed in a fast-paced, iterative environment. Project management and ability to prioritize multiple projects at once. Biased toward action. Education and Experience Requirements: Salary and Other Compensation: The annual salary range for this position is displayed below. Factors which may affect starting pay within this range may include geography/market, skills, education, experience and other qualifications of the successful candidate. The Company offers the following benefits for this position, subject to applicable eligibility requirements: medical insurance, dental insurance, vision insurance, flexible spending accounts, health savings accounts (HSA) with company contribution, 401(k) retirement plan with matching, employee stock purchase program, life insurance, AD&D, short-term disability insurance, long-term disability insurance, generous paid time off, company holidays, parental leave, identity theft protection, pet insurance, pre-paid legal insurance, back-up child and eldercare days, product discounts, referral bonus program, and more. Pay Range $51,200-$95,500 USD Our Culture At SharkNinja, we don't just raise the bar-we push past it every single day. Our Outrageously Extraordinary mindset drives us to tackle the impossible, push boundaries, and deliver results that others only dream of. If you thrive on breaking out of your swim lane, you'll be right at home. What We Offer We offer competitive health insurance, retirement plans, paid time off, employee stock purchase options, wellness programs, SharkNinja product discounts, and more. We empower your personal and professional growth with high impact Learning Programs featuring bold voices redefining what's possible. When you join, you're not just part of a company-you're part of an outrageously extraordinary community. Together, we won't just launch products- we'll disrupt entire markets. At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja's innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA. Learn more about us: Life At SharkNinja Outrageously Extraordinary SharkNinja Candidate Privacy Notice For candidates based in all regions , please refer to this Candidate Privacy Notice. For candidates based in China , please refer to this Candidate Privacy Notice. For candidates based in Vietnam , please refer to this Candidate Privacy Notice. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at accommodations@sharkninja.com
• Collaborate with teams to support their email goals through direct contributions and enabling them to self-serve • Leverage a complex HubSpot data model to segment audiences and target emails • Create, edit, and maintain HubSpot email templates and custom modules that are reusable, scalable, and on-brand • Write and maintain HubL code to customize email templates and modules, including logical operators and loops to support dynamic content • Migrate legacy emails into updated templates and modules • Debug rendering, tokenization, and data issues across email clients • Document templates, modules, and patterns so they can be reused confidently by others • Architect lifecycle systems that scale as the data model, tooling, and business needs evolve • Define KPIs, build scalable reporting, proactively identify performance gaps, and drive data-backed experimentation to improve engagement, deliverability, and downstream business impact
Marketing Operations Manager
SwimplyEscape Locally and Rent Private Pools, Courts and Homes by the Hour.
• Source, contract, onboard, and manage influencer partnerships across TikTok, Instagram, YouTube, and emerging channels • Execute co-marketing activations with lifestyle, CPG, and recreation brands; owning logistics, timelines, and deliverables • Plan and manage Swimply events (e.g., pool parties, pickleball tournaments, local activations) from budget to vendor coordination to post-event reporting • Create playbooks, workflows, and reporting dashboards that ensure influencer, partnership, and event campaigns are repeatable and scalable • Own campaign reporting, track KPIs, and optimize programs for ROI • Partner with Ops, Product, and Design to ensure marketing activations align with user acquisition and retention goals
• Diseñar, construir y evolucionar desde cero nuestro ecosistema digital, tecnológico y de datos. • Traducir las necesidades del negocio en sistemas, automatizaciones y dashboards. • Administración y optimización continua de HubSpot (marketing automation) y Salesforce (CRM). • Gestión técnica y funcional de los sitios web, mejoras técnicas y optimización continua. • Diseño e implementación de estrategias y campañas de SEO, SEM y GEO. • Diseño y optimización de workflows, segmentaciones, lead scoring y procesos automatizados en HubSpot. • Conexión y mantenimiento de flujos de datos entre plataformas (APIs, conectores, ETL básicos). • Construcción de dashboards de BI para seguimiento de métricas de marketing y negocio.
