Swimply

- Own the growth playbook: Design and run scrappy, high-impact experiments that unlock both guest and host acquisition - Hack new channels: Identify and exploit unconventional growth levers, from guerrilla activations to creator collabs to local brand stunts - Brand activation & partnerships: Dream up and execute collaborations that put Swimply in the cultural conversation - Experiential marketing: Concept, plan, and launch IRL activations (pop-ups, pool parties, court tournaments, local takeovers) that turn heads and convert new users - Performance mindset: Track growth KPIs, double down on what works, and kill what doesn’t, fast - Cross-functional collaboration: Partner with Product, Ops, and Design to transform growth hacks into scalable programs

• Source, contract, onboard, and manage influencer partnerships across TikTok, Instagram, YouTube, and emerging channels • Execute co-marketing activations with lifestyle, CPG, and recreation brands; owning logistics, timelines, and deliverables • Plan and manage Swimply events (e.g., pool parties, pickleball tournaments, local activations) from budget to vendor coordination to post-event reporting • Create playbooks, workflows, and reporting dashboards that ensure influencer, partnership, and event campaigns are repeatable and scalable • Own campaign reporting, track KPIs, and optimize programs for ROI • Partner with Ops, Product, and Design to ensure marketing activations align with user acquisition and retention goals

• Own the design lifecycle: Lead design for web and mobile features, from research and wireframes to high-fidelity UI and shipped experiences • Design with a growth lens: Collaborate with Growth, Product, and Ops to test and iterate on flows that lift conversion, activation, and retention • Product marketing crossover: Shape go-to-market narratives for new features, collaborating on positioning, messaging, and campaign design • Systematize design: Expand Swimply’s design system to scale consistency across user journeys and partner touchpoints • Cross-functional leadership: Work with Product, Ops, and Engineering to ensure design decisions tie back to growth and brand goals • Champion the user: Advocate for host and guest needs through research, testing, and thoughtful design tradeoffs