• Diseñar, construir y evolucionar desde cero nuestro ecosistema digital, tecnológico y de datos. • Traducir las necesidades del negocio en sistemas, automatizaciones y dashboards. • Administración y optimización continua de HubSpot (marketing automation) y Salesforce (CRM). • Gestión técnica y funcional de los sitios web, mejoras técnicas y optimización continua. • Diseño e implementación de estrategias y campañas de SEO, SEM y GEO. • Diseño y optimización de workflows, segmentaciones, lead scoring y procesos automatizados en HubSpot. • Conexión y mantenimiento de flujos de datos entre plataformas (APIs, conectores, ETL básicos). • Construcción de dashboards de BI para seguimiento de métricas de marketing y negocio.

• Run the CEO’s operating rhythm: calendar, priorities, weekly planning, daily check-ins, and task triage • Capture CEO “brain dumps” and translate them into clear deliverables with owners, deadlines, and next actions • Build lightweight systems that keep work moving: templates, recurring checklists, meeting notes → tasks, escalation paths • Own marketing ops execution where needed: CRM hygiene, tagging, lead routing, email sequences, and follow-up automation • Coordinate campaign and content rollouts across the portfolio (including Spray Foam podcast + CoveCasa campaigns) • Enforce accountability with operators and partners; surface blockers and drive closure without CEO micromanagement • Produce a weekly portfolio scorecard (marketing + sales KPIs + project milestones + risks

• Document, manage, and continuously optimize the full lead lifecycle across all GTM segments • Ensure alignment between ICP definitions, scoring logic, segmentation strategy, and revenue goals. • Identify lifecycle leakage and implement process improvements to increase funnel velocity and conversion. • Design and maintain lead scoring models using demographic, firmographic, behavioral, and engagement data. • Continuously refine scoring thresholds based on conversion performance and pipeline impact. Monitor score decay, engagement signals, and buying intent indicators. • Conduct scoring impact analysis and lead quality experiments to improve MQL-to-SQL conversion. • Own territory assignment logic and lead routing workflows including accurate and timely handoffs from Marketing to Sales to maintain SLA adherence. • Maintain segmentation architecture required for lifecycle management and routing logic. • Ensure accurate enrichment and normalization of firmographic and geographic data. Conduct regular audits for lead-to-account matching, duplication, and data integrity. • Monitor and analyze lifecycle performance metrics, including MQL conversion rates, engagement trends, regional performance, and funnel velocity. Recommend improvements to eliminate friction in lead progression. • Identify trends in scoring accuracy and regional performance to inform optimization strategies. • Identify opportunities to improve lead engagement, recycling strategies and reactivation campaigns. • Support the execution of account-based marketing (ABM) and outbound lifecycle workflows. • Continuously test and optimize nurture content sequencing, timing and audience targeting. • Mentor and support junior team members by sharing lifecycle best practices, reviewing program builds and fostering a culture of operational excellence and continuous optimization

• Own data governance standards and field definitions across HubSpot. • Manage deduplication process, ensure accurate lead-to-account matching, monitor and improve data completeness, implementing validation rules and automation to prevent inaccurate or incomplete data entry. • Partner cross-functionally to align teams on CRM best practices and data hygiene standards • Manage enrichment integrations and associated workflows to optimize data and continuously audit data quality using dashboards to improve reporting and campaign effectiveness • Ensure account and contact data accuracy supports targeting and segmentation strategy • Maintain accurate and up-to-date marketing lists for campaigns, nurtures, outbound initiatives for all areas of marketing including suppression lists and audience exclusions • maintain clean segmentation logic, optimize account and contact data supports targets. Maintain the most up-to-date lists for marketing team to use for prospect, opportunity, and customer communications and initiatives • Build and maintain scalable multi-stage nurture programs to support leads passed back to marketing from sales to nurture based on nurture reason. • Own re-engagement and lead recycling campaigns to maximize database value. • Monitor nurture performance, data quality, and email metrics to drive improvements • Conduct A/B tests and identify drop-offs in nurture sequences and optimize flow • Maintain marketing automation workflows, troubleshoot automation failures or sync discrepancies between HubSpot and Salesforce, document processes and automation logic, continuously improve processes • Continuously evaluate and improve automation processes to enhance efficiency and performance