• Own the operational backbone of our marketing • Manage events from concept to follow-up • Produce content that moves our audience • Report to the VP of Growth and work closely with sales and customer teams • Plan and execute industry conferences and events • Submit speaking proposals and manage logistics • Track leads and ROI from events • Create one-pagers, case studies, and blog posts • Maintain marketing calendar and project tracker • Manage vendor relationships

Role Description Our client is seeking a Senior Marketing Manager - Lifecycle & Campaigns to own execution of lifecycle flows and campaign calendars across Klaviyo. This is a manager-level role focused on tactical delivery: taking creative direction from leadership and shipping campaigns that drive measurable revenue per recipient. - Build and manage Klaviyo flows (triggers, conditional logic, segments, A/B tests). - Execute email and SMS campaigns, maintaining a structured marketing calendar. - Monitor performance metrics with a focus on Revenue per Recipient (RPR). - Grow and optimize subscriber lists, particularly small lists (<25K). - Collaborate with leadership on creative direction; ensure timely execution. - Run small-budget tactical paid tests (Meta/Google) with disciplined test design. - Document and iterate workflows, incorporating AI tools where appropriate. Qualifications - 4-6 years of marketing experience, with at least one role held for 1.5+ years. - Brand-side DTC or e-commerce experience (not pure agency, not B2B-only). - Proven experience building Klaviyo flows from scratch. - Campaign management experience beyond copy/design. - Strong written English, resumes and cover letters serve as first writing samples. - Availability during U.S. Central Time business hours. Requirements - Experience growing small lists (<25K subscribers) inside Klaviyo. - Comfort discussing RPR as a core metric. - Exposure to tactical paid testing ($300–$1K budgets). - Familiarity with AI workflows (Claude, ChatGPT, Notion AI). - Startup or small-company experience; adaptable to breadth and ambiguity. Benefits - Base Compensation: $1,600-$2,500 USD/month (loaded). - Performance Bonus: 10-15% tied to KPIs. - Working hours: US Central Time - non-negotiable.

• Collaborate with physical and digital bookstore partners to create and execute co-marketing plans • Develop regional channel marketing plans that align with global brand priorities and regional sales targets, ensuring efficiency and ROI on marketing spends • Optimize our physical footprint: training, merchandising, sales support • Drive awareness and optimize conversion via online advertising tactics • Participate in cross-functional launch marketing planning for new hardware introductions and software rollouts • Track, analyze and report campaign performance using data to optimize future investments • Travel as needed within the region (~20% Travel Requirement)

• Develops customer-centric communication strategies and collaborates with cross-functional teams • Gains insights to design marketing strategies and brand campaigns • Executes personalized account-based marketing and inbound marketing strategies • Manages relationships with editorial partners and other stakeholders • Provides regular metrics management and reporting on performance • Conducts market research and develops strategic plans • Drives collaboration among executive leadership, inside sales, and business development • Manages the annual marketing budget and oversees conference marketing