Rakuten

• Lead Marketing Measurement Strategy • Own the end-to-end marketing measurement framework across the customer lifecycle, from acquisition through retention and re-engagement • Develop and evolve attribution models to better understand channel contribution and optimize investment allocation • Partner with the Senior Director on media mix modeling, incrementality testing, experimentation frameworks, and marketing performance diagnostics • Establish marketing KPI frameworks across paid acquisition, CRM, ecommerce conversion, subscription health, retention, churn, customer lifetime value, and ROAS • Drive Performance Optimization • Partner closely with media, CRM and ecommerce teams to identify performance gaps and growth opportunities • Analyze funnel performance across paid media, site conversion, checkout, onboarding, subscription flows, and retention journeys • Support budget allocation, scenario planning, forecasting, and performance investment decisions • Insight Delivery • Deliver clear, executive-ready dashboards, reporting, and performance storytelling • Translate complex data into concise recommendations for leadership and cross-functional stakeholders • Proactively surface trends, opportunities, and risks • Build a culture of data-driven decision making across the marketing organization • Cross-Functional Leadership • Partner with product, data engineering, BI, finance, growth, and executive leadership to align business metrics and measurement frameworks • Work with technical teams to ensure analytics implementation, tagging integrity, attribution quality, and data governance • Champion consistency in measurement across channels, teams, and regions

• lead complex client analytics projects from definition to delivery • design and oversee the development of sophisticated analytical solutions • provide expert guidance on advanced analytical techniques, data modeling, and experimental design • lead client workshops and strategic discussions • mentor mid and junior-level consultants • contribute to the strategic direction and capability development of the Advanced Analytics team • present analytical findings and strategic recommendations

Role Description Reporting to the Director, Talent Acquisition and as a key member of the Talent Acquisition leadership team, the Senior Manager, Talent Acquisition will lead, coach, and develop a team of recruiters supporting all multiple businesses and functions across Rakuten International. This role will leverage AI and market intelligence to enhance sourcing, improve decision-making, and drive continuous process improvements across their team. They will serve as a trusted talent advisor, manage recruiting priorities, lead and develop recruiting team members, and help modernize Rakuten’s talent acquisition approach through data, technology, and AI-enabled recruiting tools. They will also integrate employer branding, competitive insights, and data-driven strategies to strengthen talent attraction and position Rakuten as an employer of choice, while advancing the overall capability of the Talent Acquisition function. Key Responsibilities - Lead, coach, and develop high-performing recruiters, fostering accountability, providing performance feedback and operational excellence. - Drive optimization of recruitment processes for efficiency, effectiveness, and compliance with laws and company policies, implementing improvements for flexibility and speed. - Own how the team allocates resources across a dynamic and often competing set of hiring demands — balancing urgency, business impact, and recruiter capacity. - Develop and track talent acquisition metrics and KPIs, analyzing data to measure progress and identify areas for improvement. - Drive issue resolution, remove barriers, and ensure a seamless partnership experience across the end-to-end recruiting process. - Provide consultative and advisory thought leadership on competitive sourcing strategies, trends, and emerging talent acquisition practices. - Build strong cross-functional relationships with HR and business leaders to align recruitment strategies with business needs. - Oversee the development and implementation of annual recruitment strategies and strategic hiring projects, proactively planning for business demands. - Act as a strategic advisor, effectively managing stakeholder alignment at all levels from individual contributors through C-Suite. - Provide regular insights and reporting to leadership on hiring performance, pipeline health, market trends, and compensation benchmarks to support strategic decisions. - Continuously work to enable and expand own and team’s knowledge on recruitment trends, talent market, and competitive insights. - Execute a small volume of requisitions to support team workflows and maintain operational efficiency. Qualifications - Proven track record in building impactful partnerships and a demonstrated commitment to inclusive culture. - Customer-focused mindset with the ability to innovate, challenge, and deliver positive business outcomes. - Strong business acumen with the ability to understand organizational priorities and translate them into talent solutions. - Growth mindset and passionate about growing own skills and the overall team’s skills. - Ability to embrace ambiguity, inspire meaningful outcomes and guide recruiters towards achieving goals. - Demonstrated success in developing and implementing recruitment strategies. - Passionate about innovation, championing responsible AI recruiting solutions as it relates to hiring, bias, compliance and finding new ways to attract talent. - Strong change management experience, with a history of driving adoption of new tools, processes, and ways of working. - Highly analytical with experience building reporting frameworks, interpreting recruiting metrics, and translating insights into actionable talent strategies. - Excellent communication skills, both written and verbal, with the ability to influence and align diverse stakeholders. - High emotional intelligence, with strong interpersonal skills, diplomacy, and the ability to navigate complex organizational dynamics. - Exceptional stakeholder management and negotiation skills across all levels, from individual contributors to executive leadership. - A clear understanding of requisition prioritization, how to sequence hiring across competing demands, allocate recruiter bandwidth effectively, and align with Finance and HRBPs on headcount. - Strong experience in data analytics, data driven results, delivering, and communicating metrics and project management skills for overseeing recruitment projects. - Extensive experience with HR Systems (Workday, LinkedIn) for managing HR processes and data effectively. - You thrive in ambiguous, evolving environments. Qualification Requirements - 8+ years of Talent Acquisition experience, including 5+ years of management experience as a talent acquisition manager leading international teams of high-performing recruitment professionals. - Bachelor's degree preferred. Benefits - Discretionary bonus - Health, vision, dental insurance - 401k matching - PTO - Volunteer Time Off (VTO) - Other employee benefits as the company implements

Role Description We are looking for an Associate Project Manager to join the Malaysia team to manage multiple market research projects. - Project Management: - Plan, organize and manage resources for data collection projects with a special focus into online projects. - Co-ordinate / co-operate with different parties to achieve the project KPIs and goals. - Communicating with project teams across different countries effectively. - Control costs, time and resources while meeting deadlines. - Client Management: - Ensure client satisfaction from the projects managed. - Closely monitor and manage commissioned projects to resolve issues that might surface. - Take ownership of the work being assigned. - Collaborate with local vendors to best support client's requests. - Others: - Understand questionnaire design and flows. - Understand sampling frames, quotas, and basic research terminologies. Qualifications - Bachelor’s degree, or equivalent related experience. - Fresh graduates or junior candidates with backgrounds in Business Administration, Marketing, Data Analytics, or Business Analysis are welcome to apply. - Able to work under tight timelines and pressure. - Excellent communication and client servicing skills. - Strong sense of ownership and excellent attention to detail. Requirements - Rakuten is an equal opportunities employer and welcomes applications regardless of sex, marital status, ethnic origin, sexual orientation, religious belief or age.

Job Description: *We're open to hiring for this position in CA, CO, CT, FL, GA, IL, MD, MI, MN, NJ, NY, OR, PA, TX, UT, VA, and WI." Rakuten International is a division of Rakuten Group, Inc., a Japanese global technology leader in services that empower individuals, communities, businesses and society. Headquartered in San Mateo, California with more than 4,000 employees worldwide, the Rakuten International business portfolio includes market leaders in e-commerce, digital marketing, advertising, communications and entertainment. We create products and services that provide exceptional value by aligning members and the businesses that want to engage them in a shared community. Job Summary: Rakuten International is seeking a strategic communications leader to shape how the company is positioned within the evolving performance marketing ecosystem. As part of the Corporate Communications team, this role will lead narrative development, media relations, and industry engagement for Rakuten International’s performance marketing businesses, including Rakuten Rewards and Rakuten Advertising. Working closely with executive leadership, marketing teams, commercial partners, and senior leaders, the Director will translate complex product innovations, partnerships and industry developments into a clear and compelling narrative that resonates with merchants, advertisers, publishers, partners, and the broader marketing ecosystem. This role reports to the Senior Director, Corporate Communications and works closely with senior leaders at Rakuten Advertising, Rakuten Rewards, and Rakuten International. Key Responsibilities: Strategic Narrative Leadership - Lead the development and execution of Rakuten International’s external narrative within the performance marketing ecosystem, positioning the company as a leading voice in performance marketing, loyalty-driven commerce, and digital advertising. - Translate strategic initiatives, product innovation, and partnerships into clear and compelling market-facing narratives that resonate with merchants, advertisers, publishers, partners, and the broader marketing community. - Collaborate with marketing and research teams to develop narrative-driven reports and industry insights that reinforce Rakuten’s market positioning. - Monitor developments across the affiliate, retail media, and performance marketing landscape and translate emerging industry dynamics into narrative opportunities for Rakuten. Media Relations & Public Relations Strategy - Develop and lead media strategies that elevate the presence of Rakuten International’s performance marketing businesses in key conversations shaping the future of digital advertising, commerce, and loyalty. - Lead communications strategy for major announcements including product launches, partnerships, and reports. - Identify opportunities to generate high-impact earned media coverage and thought leadership in business and industry outlets. Executive Communications Counsel - Serve as the strategic communications advisor to senior leadership in articulating Rakuten’s narrative on performance marketing. - Develop keynote speeches, bylined articles, executive messaging, and briefing materials for industry events and media engagements. - Prepare executives for media interviews, public speaking opportunities, and key industry conferences. Cross-Business Communications - Align communications across Rakuten Advertising and Rakuten Rewards to ensure a cohesive performance marketing narrative. - Partner with product, marketing, and commercial teams to support key launches, strategic partnerships, and initiatives. - Provide communications guidance to senior stakeholders on complex industry developments and market opportunities. Qualifications and Minimum Requirements: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. - 8-10+ years experience in public relations (in-house or agency), communications, journalism or a related field. - Proven experience developing and executing media relations strategies in technology, advertising, commerce, or digital platforms. - Strong understanding of trends shaping digital advertising, performance marketing, retail media, or affiliate ecosystems. - Experience working closely with senior executives to develop thought leadership and keynote speeches. - Demonstrated ability to translate complex technical or commercial concepts into clear, compelling narratives. - Experience operating in highly cross-functional environments with multiple stakeholders. - Strong writing and storytelling skills across multiple formats. Your Success arises on a Foundation of: - Authority: You take personal ownership. - Influence: You are comfortable advising senior leaders and developing high-impact messaging for executive audiences. You can make things happen without formal authority. - Flexibility: You love the thrill of juggling multiple projects and clients simultaneously; multiple projects and shifting priorities are all part of a day’s work. - Industry Insight: You understand the forces shaping performance marketing, affiliate ecosystems, and digital commerce. - Clarity: You simplify complex topics and translate them into narratives that resonate with diverse audiences. - Superior writing and editing skills: You are a disciplined, confident writer capable of producing executive messaging, thought leadership, and narrative frameworks. Travel Requirements: - This role includes domestic and international travel to support major industry events, executive speaking engagements, and strategic initiatives. #LI-RM14 Five Principles for Success Our worldwide practices describe specific behaviors that make Rakuten unique and united across the world. We expect Rakuten employees to model these 5 Shugi Principles of Success. Always improve, Always Advance - Only be satisfied with complete success - Kaizen Passionately Professional - Take an uncompromising approach to your work and be determined to be the best Hypothesize - Practice - Validate – Shikumika - Use the Rakuten Cycle to succeed in unknown territory Maximize Customer Satisfaction - The greatest satisfaction for our teams is seeing their customers smile Speed!! Speed!! Speed!! - Always be conscious of time - take charge, set clear goals, and engage your team Rakuten provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type. Rakuten considers applicants for employment without regard to race, color, religion, age, sex, national origin, disability status, genetic information, protected veteran status, sexual orientation, gender, gender identity or expression, or any other characteristic protected by federal, state, provincial or local laws. At the time of posting, Rakuten expects the base compensation for this role to be within the range shown below. Individual compensation will vary based on job-related factors, including the skills, qualifications, and experience of the successful candidate as well as business need and geographic location. The successful applicant for this role will be eligible for discretionary bonus, health, vision, dental insurance, 401k matching, PTO, Volunteer Time Off (VTO), and other employee benefits as the company implements. USD $113,157.00 - $211,032.00 annually