• Own the strategy, vision and roadmap for customer configuration and onboarding — extending self-serve capabilities to support both human users and AI agents in configuring their environments. • Define and drive product requirements for customer configuration and onboarding, working closely with developer teams to ensure systems are secure and maintainable. • Lead the customer configuration product area — understanding how configuration needs vary across customer segments and building scalable, self-service capabilities that reduce operational burden. • Make evidence-based prioritisation decisions across configuration workstreams, estimating effort and value of roadmap items and communicating trade-offs transparently with stakeholders. • Define and track key product outcomes — implementing dashboards for real-time performance visibility and using data to drive continuous improvement in system reliability and customer experience. • Create and maintain a prioritised roadmap, working with your team to validate what adds value now and in future, drafting PRDs and specifications — leveraging AI to accelerate documentation. • Build long-term stakeholder relationships, implementing communications strategies and influencing effectively to drive alignment and outcomes.

• Own the strategy, vision and roadmap for both the API-as-a-product programme — engaging stakeholders across engineering, commercial, and customer teams to define, validate and iterate it continuously. • Define and drive the roadmap for role-based access control (RBAC), OAuth/SSO, and audit logging capabilities. • Ensure IAM scope expands to cover AI agents, with appropriate security and auditing controls. • Partner with security and engineering teams to implement self-serve IAM/RBAC setup for APIs, AI agents, and customers. • Define and drive a consistent framework for API definition and management across three tiers: internal domain APIs, cross-NSEC internal APIs, and external APIs for customers, brokers, and third parties. • Make evidence-based prioritisation decisions, estimating effort and value of roadmap items using AI-powered estimation tools, and communicating trade-offs transparently with stakeholders. • Define and track key product outcomes — implementing dashboards for real-time performance visibility and using data to drive continuous improvement. • Build long-term stakeholder relationships, implementing communications strategies and influencing effectively to drive alignment and outcomes.

• Own the product strategy and roadmap for HighLevel’s revenue-generating products, including Phone / CPaaS, Email, WhatsApp, and other usage-based or subscription-based products. • Define the long-term vision for each product area, ensuring alignment with HighLevel’s broader company strategy, customer needs, market trends, and revenue objectives. • Prioritize product investments across a portfolio of revenue products based on customer impact, revenue potential, margin profile, adoption opportunity, and strategic importance. • Develop clear product narratives, business cases, and strategic recommendations for executive leadership. • Own the business performance of assigned product lines, including revenue growth, gross margin, usage trends, attach rate, adoption, retention, and profitability. • Partner with Finance, RevOps, Data, and executive leadership to establish revenue targets, forecast performance, identify growth opportunities, and manage tradeoffs. • Analyze product-level financial performance and customer behavior to identify opportunities to improve monetization, reduce cost, increase margins, and drive sustainable growth. • Lead pricing and packaging strategy for revenue-generating products, including usage-based pricing, subscription tiers, add-ons, bundles, overages, and margin optimization. • Drive a best-in-class user experience across revenue products, ensuring products are intuitive, reliable, easy to adopt, and valuable for agencies and their customers.

• Define and execute comprehensive product strategies spanning short-term and long-term horizons. • Lead new product introductions (NPI) and portfolio lifecycle management. • Align product vision and roadmap with evolving market dynamics and customer needs. • Design and implement go-to-market strategies for new products. • Oversee day-to-day product line activities, including forecasting and performance monitoring. • Lead and mentor product management staff to cultivate a high-performance culture. • Collaborate with marketing to define go-to-market strategies and product value proposition. • Own the competitive intelligence process and develop insights for commercial teams.