• Lead SEO/AEO Strategy and Roadmap: Define and lead Veeam's global SEO, AEO, and AI search strategy — translating business priorities into measurable organic discovery programs across markets, personas, product lines, and buying stages; support roadmap development covering technical SEO, content optimization, AI answer visibility, entity authority, competitive share of voice, and always-on performance; partner with leadership to operationalize how SEO/AEO supports launches, campaigns, thought leadership, and web experiences. • Lead the Team and Manage Execution: Manage, coach, and develop the SEO/AEO team — setting priorities, assigning ownership, managing capacity, and creating clarity around roles and decision-making. Build repeatable frameworks and governance models for keyword strategy, prompt tracking, technical audits, content briefs, launch measurement, AI visibility reporting, and competitive monitoring. Manage agency and vendor relationships for strategic output; raise the standard of SEO/AEO work across Veeam by educating stakeholders and embedding best practices into content, web, and campaign planning. • Drive Technical SEO and Site Authority at Enterprise Scale: Own the technical SEO roadmap in partnership with Web, IT, UX, Engineering, Analytics, and Digital — prioritizing initiatives that improve crawlability, indexation, site speed, structured data, internal linking, information architecture, content discoverability, and conversion paths. Ensure Veeam's web ecosystem is built for both traditional search engines and AI-driven retrieval systems. Translate complex technical issues into business impact and secure cross-functional alignment for implementation. • Build Veeam's AI Search and Answer-Engine Discipline: Define how Veeam measures and improves visibility across AI search and answer engines — supporting prompt strategy and partnering with Marketing Ops on AI visibility tracking, answer sentiment, citation analysis, competitive monitoring, and recommendation-rate measurement. Identify where Veeam is missing, misrepresented, under-cited, or under-recommended in AI-generated answers; partner cross-functionally to strengthen the authority signals AI systems rely on. Ensure Veeam content is structured to be clear, extractable, evidence-led, and aligned to how enterprise buyers ask questions. • Connect Organic Discovery to Business Impact: Define and track KPIs across rankings, organic traffic, engagement, conversions, AI answer visibility, LLM recommendation rate, competitive share of voice, branded/non-branded discovery, and launch performance. Build performance narratives that help leadership understand what is working, where Veeam is under-indexing, and where additional focus is needed. Use data to influence content strategy, web priorities, campaign planning, and category narrative development. • Influence Across the Organization: Act as a strategic partner to Web, Product Marketing, Demand Gen, PR/Comms, Brand, Analytics, and regional teams — bringing a clear point of view on how buyer behavior is changing as search shifts from links to answers and recommendations. Help stakeholders understand that SEO/AEO is a technical, content, authority, and measurement discipline — not a publishing checklist. Represent SEO/AEO priorities in planning, launch readiness, QBRs, and executive and strategic business reviews

• Write SEO-optimized blog content targeting non-branded search • Lead and support research and discovery projects • Craft content structured for AI answer visibility • Develop and optimize title tags, meta descriptions, and on-page copy • Support internal linking strategy • Refresh and re-optimize existing content • Conduct routine content audits • Write product descriptions, category-level editorial copy for comfrt.com • Write and optimize granular on-site copy elements • Develop SEO-optimized product listings for Amazon, TikTok Shop • Write compelling, keyword-informed copy for new product launches • Collaborate with the ecommerce team to improve on-site copy for conversion alongside SEO performance • Adapt and localize copy for international markets • Partner with the paid team to write ad copy, landing page copy • Contribute to the Comfrt brand voice • Track and report on content performance using core SEO KPIs • Conduct routine content audits • Operate within an organized brief-to-publish workflow

• Report directly to Mike Korenugin and own two connected mandates: the quality of SEO data across all SE Ranking projects and the Local Marketing product line. • Lead a squad built around the Aspen and Linden teams — 9 engineers in total, including 2 QA. • Embed SE Ranking's SEO and Local products into a shared platform, collaborating closely with various teams on platform integration. • Work with fellow Product Managers, Analytics, and ML specialists to benchmark and improve data quality and ensure customer trust.

Role Description We need someone who can build a local SEO engine for Wonderly. Wonderly helps local service businesses get customers. We want to win the traffic from searches like “landscaper near me,” “best remodeler in Phoenix,” “med spa in Austin,” “personal injury lawyer near me,” and thousands of other local, high-intent queries every day. You’ll own the local SEO strategy end to end. This is not a role for someone who only writes SEO briefs, manages agencies, or talks about strategy and best practices. You’ll be expected to: - Find the opportunity - Build the plan - Get the pages shipped - Poke holes in the data - Figure out what’s working - Keep iterating The work will span: - Local SEO strategy - Programmatic city and vertical pages - Map pack optimization - Google Business Profile strategy - Service-area business SEO - Technical SEO - Internal linking - Review strategy - Local citations - Content templates - Schema - Indexing - Search Console analysis - Competitive research - Page quality - Conversion - Reporting You won’t have a fixed checklist. Instead, you’ll have a clear goal: build a channel that drives qualified local demand across all of US+CA. What Makes This Role Different Most SEO roles are either too content-focused or too technical. This one is both. You need to understand how local search works at the query level, but also how to build systems that scale across categories, cities, and service areas. You should be able to answer questions like: - Which local queries are actually worth going after? - Where can we rank with pages, and where do we need map pack presence? - How should we structure city, category, and service pages? - What is the difference between useful local pages and thin doorway pages? - How do Houzz, Thumbtack, Yelp, Angi, and similar companies win organic traffic? - What local SEO bets are worth engineering time? - Where is indexing breaking? - Which pages are driving impressions but not clicks? - Which pages are getting traffic but not converting? The best person for this role has made local SEO bets before and learned from the results. What You’ll Own You’ll own local SEO for Wonderly, including: - Local SEO strategy across priority verticals and markets - Map pack and Google Business Profile strategy - Programmatic local page strategy across city, category, and service combinations - SEO architecture for local service business pages - Keyword research for local and high-intent service queries - Competitive research against companies like Houzz, Thumbtack, Yelp, Angi, HomeAdvisor, and local directories - Technical SEO requirements for local page generation - Internal linking strategy - Schema and structured data recommendations - Indexing and crawlability analysis - Local citation and NAP strategy where relevant - Review and reputation signals where relevant - Content templates that can scale without becoming low-quality You should be hands-on. You may need to pull data from Search Console, inspect pages manually, write specs for engineering, review SERPs city by city, build keyword maps, QA page templates, or write the copy of a local landing page yourself. Expectations This is a high-ownership role. You should expect: - Real ownership of local SEO from day one - Direct accountability for organic growth in local search - Close collaboration with engineering, product, and marketing - A fast-changing scope as we learn which verticals and markets work - A team that values speed, straightforward communication, and ownership over process theater Wonderly is committed to creating a diverse and inclusive workplace where everyone is treated with respect and given equal opportunities. We do not discriminate based on gender identity, race, ancestry, disability, religion, sexual orientation, pregnancy status, veteran status, or any other characteristic protected by law. We welcome and encourage all qualified candidates to apply for our job openings.