PRIMUS DELPHI GROUP GmbH

• Create B2B content (copy, graphics, short videos) for the website, blog, LinkedIn and campaigns (primarily German; English optional) • Maintain and further develop the WordPress website, including landing pages and the resources section • Plan and implement SEO (on-page, technical SEO in coordination with agencies, backlink strategy) • Manage SEO and Google Ads agencies (briefings, budgets, performance reviews) • Structure content to appear as a citable source in AI-powered search results • Monitor visibility (SEO + generative search) and derive concrete optimization measures • Design and execute lead-generation campaigns (email, LinkedIn, webinars, gated content) • Build and optimize landing pages, forms and lead flows, including A/B tests • Funnel reporting (traffic, leads, MQLs/SQLs, pipeline contribution) and ongoing optimization • Campaign management (email/LinkedIn), events and webinars • Reporting & analytics, market and competitor monitoring (ERP, cloud, AI)