• Write SEO-optimized blog content targeting non-branded search • Lead and support research and discovery projects • Craft content structured for AI answer visibility • Develop and optimize title tags, meta descriptions, and on-page copy • Support internal linking strategy • Refresh and re-optimize existing content • Conduct routine content audits • Write product descriptions, category-level editorial copy for comfrt.com • Write and optimize granular on-site copy elements • Develop SEO-optimized product listings for Amazon, TikTok Shop • Write compelling, keyword-informed copy for new product launches • Collaborate with the ecommerce team to improve on-site copy for conversion alongside SEO performance • Adapt and localize copy for international markets • Partner with the paid team to write ad copy, landing page copy • Contribute to the Comfrt brand voice • Track and report on content performance using core SEO KPIs • Conduct routine content audits • Operate within an organized brief-to-publish workflow

• Report directly to Mike Korenugin and own two connected mandates: the quality of SEO data across all SE Ranking projects and the Local Marketing product line. • Lead a squad built around the Aspen and Linden teams — 9 engineers in total, including 2 QA. • Embed SE Ranking's SEO and Local products into a shared platform, collaborating closely with various teams on platform integration. • Work with fellow Product Managers, Analytics, and ML specialists to benchmark and improve data quality and ensure customer trust.

Role Description We need someone who can build a local SEO engine for Wonderly. Wonderly helps local service businesses get customers. We want to win the traffic from searches like “landscaper near me,” “best remodeler in Phoenix,” “med spa in Austin,” “personal injury lawyer near me,” and thousands of other local, high-intent queries every day. You’ll own the local SEO strategy end to end. This is not a role for someone who only writes SEO briefs, manages agencies, or talks about strategy and best practices. You’ll be expected to: - Find the opportunity - Build the plan - Get the pages shipped - Poke holes in the data - Figure out what’s working - Keep iterating The work will span: - Local SEO strategy - Programmatic city and vertical pages - Map pack optimization - Google Business Profile strategy - Service-area business SEO - Technical SEO - Internal linking - Review strategy - Local citations - Content templates - Schema - Indexing - Search Console analysis - Competitive research - Page quality - Conversion - Reporting You won’t have a fixed checklist. Instead, you’ll have a clear goal: build a channel that drives qualified local demand across all of US+CA. What Makes This Role Different Most SEO roles are either too content-focused or too technical. This one is both. You need to understand how local search works at the query level, but also how to build systems that scale across categories, cities, and service areas. You should be able to answer questions like: - Which local queries are actually worth going after? - Where can we rank with pages, and where do we need map pack presence? - How should we structure city, category, and service pages? - What is the difference between useful local pages and thin doorway pages? - How do Houzz, Thumbtack, Yelp, Angi, and similar companies win organic traffic? - What local SEO bets are worth engineering time? - Where is indexing breaking? - Which pages are driving impressions but not clicks? - Which pages are getting traffic but not converting? The best person for this role has made local SEO bets before and learned from the results. What You’ll Own You’ll own local SEO for Wonderly, including: - Local SEO strategy across priority verticals and markets - Map pack and Google Business Profile strategy - Programmatic local page strategy across city, category, and service combinations - SEO architecture for local service business pages - Keyword research for local and high-intent service queries - Competitive research against companies like Houzz, Thumbtack, Yelp, Angi, HomeAdvisor, and local directories - Technical SEO requirements for local page generation - Internal linking strategy - Schema and structured data recommendations - Indexing and crawlability analysis - Local citation and NAP strategy where relevant - Review and reputation signals where relevant - Content templates that can scale without becoming low-quality You should be hands-on. You may need to pull data from Search Console, inspect pages manually, write specs for engineering, review SERPs city by city, build keyword maps, QA page templates, or write the copy of a local landing page yourself. Expectations This is a high-ownership role. You should expect: - Real ownership of local SEO from day one - Direct accountability for organic growth in local search - Close collaboration with engineering, product, and marketing - A fast-changing scope as we learn which verticals and markets work - A team that values speed, straightforward communication, and ownership over process theater Wonderly is committed to creating a diverse and inclusive workplace where everyone is treated with respect and given equal opportunities. We do not discriminate based on gender identity, race, ancestry, disability, religion, sexual orientation, pregnancy status, veteran status, or any other characteristic protected by law. We welcome and encourage all qualified candidates to apply for our job openings.

Role Description We are looking for data-driven people to own and scale our digital marketing efforts across paid advertising, social media, search, and lead generation channels. This role is responsible for developing, executing, and optimizing campaigns that drive qualified leads, customer acquisition, brand awareness, and revenue growth. You will manage advertising budgets, analyze performance data, identify growth opportunities, and continuously improve marketing effectiveness. The ideal candidate combines analytical thinking, creativity, strong execution skills, and a deep understanding of modern digital marketing platforms. We expect candidates to use AI in daily workflows across research, ideation, drafting, design iteration, quality checks, and delivery acceleration. AI usage is a core execution requirement, not optional tooling. Qualifications - 3+ years hands-on Google Ads experience (certification is a baseline, not proof of skill) - Agency background managing multiple client accounts preferred; these tend to be the stronger doers - Fluent English - Client experience in the US, Canada, Europe, or Australia (not India-only, and not Philippines-based serving only India) - Verifiable references: live client sites or campaigns we can independently screen - A doer who runs with the work; comfortable using AI in the workflow - Bonus: can automate reporting via Codex, which removes the need for a separate reporting manager Requirements - Build, launch, and manage Google Ads campaigns across Ajaia's products, starting with AI training as the first product - Own keyword and competitor research; find the actual search language buyers use, separating informational from transactional intent - Match campaigns to the right landing pages and the full sales funnel, from top-of-funnel info seekers to bottom-of-funnel conversions - Drive measurable, low-cost leads that convert, not vanity traffic - Work inside a repeatable, productized process so new products spin up by swapping product, pages, and keywords - Likely start on the Nao Medical account to prove competence, then scale to Ajaia - Can actually build ads, not just report: ad groups, settings, sitelinks, character limits, line 1/2/3 copy Benefits - Competitive base salary + performance incentives - Professional development opportunities - Paid time off (PTO)