SE Ranking

• Partner with the CEO, Board, and leadership team on long-term value creation • Build multi-year financial plans, forecasts, and scenario models to support growth, profitability, and investment decisions • Support long-term planning, capital allocation decisions, and evaluation of future growth opportunities • Help leadership evaluate pricing, retention, expansion, product investments, and resource allocation decisions • Analyze growth investments, efficiency initiatives, and business trade-offs • Improve visibility into business performance through SaaS metrics, forecasting, and operating reviews • Drive planning processes across revenue, headcount, operating expenses, profitability, and resource allocation • Turn financial and operational data into actionable insights that improve decision-making across the business • Serve as a trusted finance partner to the CEO, Board, lenders, investors, auditors, and other external stakeholders • Develop board-quality reporting and financial storytelling • Provide leadership with clear, actionable insights into business performance and financial outcomes • Build confidence and credibility around the company’s planning, reporting, and decision-making capabilities • Support financing, strategic partnerships, acquisitions, and other corporate development opportunities as they arise • Help ensure the company maintains the reporting quality, governance, and operational readiness expected by increasingly sophisticated stakeholders • Build and lead high-performing Finance and Legal organizations capable of supporting the company through its next stage of growth and increasing operational complexity • Build, develop, and retain strong teams across Finance and Legal, creating a culture of accountability, ownership, and continuous improvement • Provide leadership and direction across accounting, financial operations, planning, reporting, legal, governance, and business partnership functions • Create the operating cadence, accountability, and management processes required for high-performing Finance and Legal teams • Build the finance foundation required for SE Ranking’s next stage, including GAAP-quality reporting, audit readiness, close cadence, multi-entity consolidation, revenue recognition discipline, controls, and scalable finance systems • Lead the modernization of finance systems and infrastructure, including the transition from QuickBooks to NetSuite or an equivalent ERP platform • Ensure strong governance, compliance, risk management, and operational discipline across the organization • Establish the financial capabilities, reporting discipline, and operational rigor expected of a category-leading SaaS company • Ensure the Finance and Legal functions can support a significantly larger and more complex business than we are today

• Report directly to Mike Korenugin and own two connected mandates: the quality of SEO data across all SE Ranking projects and the Local Marketing product line. • Lead a squad built around the Aspen and Linden teams — 9 engineers in total, including 2 QA. • Embed SE Ranking's SEO and Local products into a shared platform, collaborating closely with various teams on platform integration. • Work with fellow Product Managers, Analytics, and ML specialists to benchmark and improve data quality and ensure customer trust.

• Own the integrity and audit-quality of the financials. Take ownership of the company's accounting integrity and ensure financial reporting is accurate, compliant, and defensible across all entities — in partnership with the accounting team that runs the day-to-day close and statements. • Own multi-entity consolidation and the controls around the close. Own clean, accurate multi-entity, multi-currency consolidation and the control framework that sits around the monthly close, so the numbers are dependable and audit-grade. • Drive audit readiness. Document internal controls, implement defensible revenue recognition, and bring the company to a point where it can confidently face an external audit. • Design and oversee the ERP migration. Lead the design of the QuickBooks-to-NetSuite (or equivalent) migration as the backbone of a more mature, audit-grade finance infrastructure, partnering with the accounting team and NetSuite consultants on execution. • Build the control environment. Establish the accounting policies, internal controls, and process documentation a scaling, internationally distributed business needs. • Own compliance, transfer pricing, and IP. Own multi-jurisdiction statutory compliance and international tax, and lead transfer pricing and the tracking of IP flows across entities for the group's structure — working closely with external advisors. • Own key external relationships. Own the relationships with the company's banks, CPA firm, auditors, and core finance and accounting vendors, including bank communications and reporting. • Lead a lean controllership team. Develop the dedicated support this function needs so controls, compliance, and consolidation scale with the business.

• Architect the Narrative: Define and own SE Ranking’s positioning as the leading platform for brand visibility across AI Search, SEO, and social. Build a category-defining story that elevates us above point-solution competitors. • Unify the Brand: Integrate SE Ranking and Planable into one cohesive ecosystem, with clear messaging for SMBs while expanding resonance with mid-market decision-makers. • Go Upmarket: Develop the strategy to increase ACV and retention — moving from high-velocity SMB into a durable mid-market engine. Partner with Sales and Product to align GTM plays. • Crack the US Market: Build a dominant presence in the US, with strong brand awareness, demand gen programs, and pipeline coverage aligned to sales targets. • Scale the Org: Recruit and develop senior leaders across brand, demand gen, product marketing, and regional marketing. Create a high-performing, metrics-driven marketing function. • Drive Efficiency: Establish clear performance metrics across LTV/CAC, pipeline contribution, NDR, and brand health — ensuring marketing investments deliver outsized impact.

• Own the architecture of the finance function. Mature the function by leading the migration from QuickBooks to the ERP of choice and by sharpening multi-entity consolidation, close processes, and internal controls. • Drive audit readiness. Bring the books to full GAAP rigour, document controls, implement defensible revenue recognition, and get the company to a point where it can confidently face an external audit. • Build the operating cadence that drive decisions. Bring discipline and structure to forecasting, budgeting, and headcount planning so they shape where the business invests. Create the KPI dashboard the leadership team and board can actually run on. • Lead and integrate the finance team. Unify SE Ranking's 6-person finance function (across Europe) into a single cohesive team, coaching and developing the people already there, and raising the bar as the company scales • Be a thought partner to the CEO and COO on capital allocation. Translate financial rigour into better operating decisions - GTM efficiency, margin expansion, headcount discipline. • Manage key external relationships. Own the partnerships with banks, CPA firms, auditors, and core finance vendors appropriate for a scaling, internationally distributed SaaS business. • Shape the financial story. Build the board-level reporting and financial narratives that reflect where the business is headed and position the finance function to support the company's next chapters.

• Define the global paid acquisition roadmap. • Own and execute paid media across Google Ads, Microsoft Ads, LinkedIn, Meta, X (Twitter), and Capterra. • Build and manage a relentless testing engine. • Implement and maintain automated workflows (using n8n, Make, Claude, or custom scripts) • Take full ownership of the conversion tracking stack.

• Build, launch, and optimize global campaigns across LinkedIn and Meta. • Optimize and manage search campaigns for local markets. • Execute targeted campaigns to reach Ideal Customer Profile. • Write engaging B2B copy and prepare mockups for the Design team. • Proactively suggest A/B tests for headlines, creatives, and landing pages. • Monitor campaign data using internal visualization tools.

• Deliver exceptional customer support across multiple channels, including online chat, ticket systems, and email, ensuring timely and accurate responses. • Collect, document, and prioritize customer feedback to help improve products, services, and processes. • Troubleshoot and resolve customer issues, providing clear explanations and guidance. • Escalate complex issues to the appropriate teams, ensuring a seamless handoff and follow-up until resolution. • Maintain and update customer records in the CRM system with accurate and detailed information. • Proactively identify recurring issues and suggest improvements to reduce support volume and enhance customer satisfaction. • Provide customers with step-by-step solutions or educational resources to help them maximize the use of products and services.

• Redesign the main Agency Catalog landing page • Improve the structure and UX of the directory • Redesign agency profile pages • Design an intuitive agency discovery and filtering experience • Create clear user flows that help visitors contact agencies or send inquiries • Improve the user journey from agency discovery to contacting an agency • Design scalable UI layouts that work across multiple markets and localized versions of the catalog

• Conduct a technical SEO audit of the existing catalog to identify key limitations and opportunities • Define the SEO architecture of the agency directory • Design a scalable directory structure and taxonomy • Identify opportunities for high-intent agency discovery pages • Define which category, industry, and location pages should exist • Provide recommendations for SEO-friendly URL structure • Define an indexation strategy for directory pages and filters • Define internal linking principles for scalable growth • Define the organic growth strategy for the catalog • Lead domain migration planning and execution (if applicable), ensuring minimal traffic loss and proper indexation • Ensure crawlability and indexation across scalable directory pages • Identify and resolve technical SEO bottlenecks (in collaboration with the dev team) • Take a hands-on role in implementing key SEO improvements alongside the team • Support the implementation of SEO recommendations across the platform • Identify and launch new SEO landing pages and discovery pages • Identify opportunities for programmatic or scalable page creation • Continuously improve the organic visibility and performance of the catalog • Monitor SEO performance and track key growth metrics • Report on progress, insights, and recommendations to stakeholders • Communicate SEO decisions clearly and explain the rationale behind strategic choices • Collaborate closely with product, design, and engineering teams to align SEO with product development