• Manage and optimize Shopify storefronts across multiple markets • Launch and maintain localized product pages, navigation, and promotions tailored to specific regional audiences • Collaborate with marketing and creative teams to roll out localized campaigns directly within Shopify • Coordinate translations, product descriptions, visual assets, and store-specific settings • Oversee day-to-day Shopify operations including inventory visibility, collection tagging, and third-party app integrations • Conduct A/B tests and gather insights to improve site performance and user flow • Create and maintain a centralized store update calendar • Recruit, manage, and support freelancers or in-house contributors involved in localization • Analyze Shopify analytics, Google Analytics, and customer behavior data

• Develop and execute integrated PR strategies tailored for e-commerce and digital-first brands. • Align PR initiatives with growth marketing, product launches, and online sales strategies. • Build brand authority in the e-commerce, retail tech, and digital consumer space through media exposure and thought leadership. • Lead the development of annual PR roadmaps, campaign plans, and budgets. • Build and maintain strong relationships with journalists, editors, bloggers, and industry publications • Proactively pitch media outlets to secure press coverage, founder features, product spotlights, and industry commentary. • Develop compelling press materials including press releases, media kits, thought leadership articles, and brand stories. • Identify and manage relationships with relevant influencers, creators, and key opinion leaders (KOLs) aligned with the brand. • Monitor media coverage, digital conversations, and online sentiment to protect and strengthen brand reputation. • Partner with marketing and content teams to develop PR-driven digital storytelling campaigns. • Track PR performance using media analytics, sentiment analysis, reach, and engagement metrics. • Identify and manage strategic partnerships, media collaborations, and industry sponsorship opportunities.

• Design, execute, and analyze A/B and multivariate tests across the Comfrt site & mobile app to improve conversion rates and AOV. • Map and continuously optimize customer funnels and journeys using FullStory — identifying friction points, rage clicks, and drop-off patterns. • Translate qualitative and quantitative insights into prioritized test hypotheses and actionable UX improvements. • Partner with design and development to implement CRO changes swiftly and accurately. • Drive Shopify platform excellence across flows, discount logic, metafields, and storefront configuration — ensuring every setting and automation serves the customer experience and bottom line. • Manage and maintain integrations with external CMS platforms, ensuring content is accurate, performant, and conversion-optimized. • Lead front-end QA in collaboration with developers, applying working knowledge of HTML/CSS/JavaScript to communicate changes and catch issues. • Oversee the Fuego mobile app experience, coordinating updates and ensuring alignment with the web roadmap. • Manage landing page creation & omnichannel adoption for testing purposes & insights. • Act as the primary point of contact and relationship owner for Comfrt's key external partners: Fullstory, Okendo, Rebuy, Fuego, PrettyDamnQuick & Recart. • Set clear deliverables, timelines, and performance expectations with agency partners; hold weekly syncs and manage escalations. • Evaluate partner performance regularly and drive continuous improvement across all vendor engagements. • Own end-to-end planning and execution of sales events — coordinating pricing, discounts, and Shopify flows. • Collaborate with the marketing team to align promotional calendars with email, paid, and social campaigns. • Ensure all promotional mechanics are QA'd, launched on time, and post-analyzed for performance. • Build and maintain ecommerce reporting dashboards that surface KPIs including CVR, AOV, revenue by channel, and funnel performance. • Deliver weekly and monthly performance recaps to leadership with insights and recommended actions. • Monitor site health metrics (page speed, add-to-cart rates, checkout abandonment) and proactively flag anomalies. • Own and maintain the ecommerce project roadmap — balancing CRO tests, feature builds, vendor initiatives, and seasonal priorities. • Run structured sprint planning and project check-ins, keeping stakeholders aligned and work on track. • Write clear briefs, tickets, and requirements for development and agency teams. • Identify and remove blockers across workstreams proactively.

• Own the supply chain from factory to customer • Forecast demand, plan inventory, and ensure stock levels • Negotiate aggressively with international suppliers • Manage freight, compare quotes, and make cost vs speed decisions • Ensure orders go out fast, accurately, and cost-effectively • Keep inventory synced and flowing across Amazon and our website • Build SOPs, dashboards, and processes that scale