• Explores, Identifies and converts opportunities, prospects, and accounts. • Perform Joint Sales Calls with Distributor Sales Representatives, and/or Strategic Partners. • Conduct product training with distributors and participate in open houses with end-users. • Develop a sales plan to sell Dynabrade Solutions to targeted industries within your assigned territory. • Be the Expert on Dynabrade products and associated applications

• Technical and disciplinary leadership of a multi-brand team of service technicians (approx. 60%) combined with active work as a service technician in the service area (approx. 40%) • Management and optimization of service deployments and implementation of improvement measures, including regular ride-alongs • Supporting the team with technical questions, complex fault diagnostics and escalations • Training, coaching and professional development of team members • Monitoring, analysis and management of relevant performance indicators (KPIs) • Close collaboration with service engineering, dispatch/scheduling and other stakeholders • Performing inspections, maintenance, repairs and commissioning of heating and thermal systems • Independently diagnosing and resolving technical faults at customer sites • Ensuring compliance with quality, safety and service standards

• Develop and expand the customer base by effectively demonstrating products, services, and technical solutions tailored to customer needs • Manage and optimize territory performance to maximize revenue potential, driving new business through networking, referrals, and proactive business development activities • Deliver compelling sales presentations and product demonstrations to customers and end users • Collaborate cross-functionally with internal teams to resolve customer challenges and deliver effective, timely solutions • Partner with management to identify and capitalize on sales opportunities, contributing to strategic planning and maintaining market competitiveness • Monitor and communicate competitive market intelligence to relevant internal stakeholders • Execute territory sales strategies to consistently achieve monthly, quarterly, and annual revenue targets • Strengthen customer retention by proactively managing relationships and addressing competitive pressures • Build and maintain strong relationships with key decision-makers while delivering exceptional customer service • Achieve sales and retention targets across all product lines and manage distribution channels as required • Work closely with internal departments to address and resolve customer concerns and ensure a positive customer experience • Support the development of sales budgets and maintain accountability for achieving established financial targets • Maintain accurate and up-to-date sales reports, forecasts, and customer records • Represent the organization at trade shows and industry events to promote products and build brand awareness

• Prepare and execute a coordinated annual sales plan (December) to establish key information on each account assigned and all new opportunities. • Conduct a formal annual review with every assigned distributor and determine their effectiveness, profitability (to Ashcroft), and growth expectations. • Actively pursue and close all leads assigned and report regularly on their progress. • Provide product and application training for distributors and customers where a measurable return is expected for time and dollar resources utilized. • Communicate often and directly to Sales Management, Marketing, Engineering and other parts of the organization on important issues. • Work and follow the sales process at all levels and contacts (user, distributor, and manufacturer) to ensure results are obtained. • Work effectively to influence product specifications towards our product strengths. • Maximize Ashcroft’s profit margins for all customers and distributors. • Maintain a specified percentage of sales of new products each year (to be designated in annual review and sales plan). • Practice good time management skills focused on increasing actual selling time and reducing administrative and non-productive time. • Develop and practice regular prospecting techniques to ensure a sufficient amount of new sales opportunities are being pursued at all times. • Participate in continuing improvement processes and self education programs to attain company and personal business objectives. • Recommend product and service ideas that will help customers and increase revenue. • Promptly promote and sell all new products to ensure new product sales are achieved quickly and meet targets. • Evaluate and monitor territory seal assemblers for proper equipment, certifications and use of authorized components.