• Oversee the planning, execution, and optimization of multi-channel marketing campaigns, including digital marketing (SEO, SEM, social media, content marketing), traditional marketing (where relevant), partnerships, and events • Lead the creation of high-quality, engaging content tailored to the local audience • Conduct thorough market research to identify trends, competitor activities, and customer insights within Thailand • Ensure all marketing materials and campaigns are culturally relevant and effectively localized for Thailand • Work closely with sales, product, and other internal teams to ensure alignment and synergy across all marketing initiatives • Develop and maintain dashboards to track and visualize performance metrics • Plan, coordinate, and execute marketing events, including trade shows, webinars, and promotional events

• You will be responsible, together with us, for paid campaigns on Google Ads and Meta — from concept and creative to reporting and analysis. • You use modern tools to build better creatives, copy and campaign structures faster and continuously optimize them. • In addition, you support our team in developing new digital products — contributing a marketing perspective, data insights and a good sense for what resonates with users. • You plan, build and manage campaigns on Google Ads (Search, Performance Max) and Meta (Facebook/Instagram) — including targeting, budgeting and ongoing optimization. • You routinely use AI tools — for creatives, copy, campaign setups, analyses and automations — and actively introduce new tools and use cases to the team. • You develop and iterate ad visuals and ad copy with a strong sense for impact and visual quality. • You analyze performance, run A/B tests and derive concrete, data-driven improvements. • You contribute your marketing and user perspective to the development of new digital products — from landing pages and messaging to go-to-market.

**About Us** Living in a Bubble (LIAB) is a fast-growing e-commerce brand specializing in premium campervan accessories. We operate in Australia and the United States across our DTC Shopify channels, serving a global community of van-lifers and adventurers with products that blend innovation, durability, and thoughtful design. We are scaling fast, and the Marketing Manager role is critical to our next stage of growth. **The Role** We are hiring a hands-on, operational Digital Marketing Manager - Ecommerce to own and grow our DTC business across our Australian and US Shopify stores. This is a **player-coach** role — you will lead a small marketing team of four specialists while remaining deeply hands-on in strategy, diagnosis, creative briefing, reporting, and trading reviews. You will not run platform-level campaign builds (your media buyer owns that), but you must be fluent enough in the data and execution to coach, review, and step in when needed. This role reports directly to Fernando, Co-founder of LIAB. **The Team You Will Manage** You will lead a remote team of four marketing specialists, all based in the Philippines: - **Media Buyer** — owns paid media execution across Meta, Google, and TikTok - **Content Creator** — owns short-form content production, UGC, and creative output - **Marketing Coordinator** — owns campaign coordination, email/SMS execution, and project management - **A fourth specialist is being hired** alongside this role to round out the team You will work closely with operations, logistics, and product teams across the broader business. **Key Responsibilities** *Strategy & Performance Ownership* - Own the overall marketing P&L for AU and US Shopify - Set and defend MER, CAC, blended ROAS, AOV, LTV, and revenue targets - Diagnose performance issues across the funnel and direct the team's response - Make data-driven decisions about budget allocation, channel mix, and growth priorities *Team Leadership (the "Coach")* - Manage and develop four direct reports with weekly 1:1s, clear KPIs, and performance reviews - Set the team's weekly cadence: stand-ups, trading reviews, debriefs - Brief the media buyer on budget guardrails, kill/scale rules, and creative testing priorities - Brief the content creator on UGC angles, hooks, scenes, and deliverables - Hold the team accountable to deadlines, KPIs, and quality standards *Hands-On Execution (the "Player")* - Personally write and review creative briefs, test plans, and trading reports - Pull and interpret data across Shopify, GA4, Klaviyo, Meta Ads Manager, and Google Ads - Lead CRO improvements on product pages, checkout flow, and the mobile experience - Own product launch playbooks end-to-end — briefing, timing, channel sequencing, post-launch review - Improve email and SMS lifecycle flows in Klaviyo for retention, AOV, and LTV - Step into operational work during fires (creative fatigue, MER drops, stockouts, launches) *Reporting & Communication* - Deliver monthly reports to the founder team: MER trends, CAC/LTV trends, brand search volume, creative learnings, budget vs. plan, and key wins/losses - Review and challenge the media buyer's weekly performance reports - Communicate directly and proactively with the founder team

• Plan, manage, and optimize integrated marketing initiatives across Paid Search, SEO, and Paid/Unpaid Social Media. • Ensure alignment across channels to support full-funnel objectives, including awareness, lead generation, conversion, and business outcomes. • Serve as a unifying point of coordination across Paid and Organic efforts to build cohesiveness and increase efficiency. • Act as a strategic partner to the AVP of Paid Search and Enrollment Marketing and the AVP of SEO, supporting execution of AI-enabled, automated, and data-driven strategies. • Lead complex, cross-channel initiatives through completion, ensuring timelines, priorities, and outcomes are met. • Support co-ownership of Social Media strategies (Paid and Unpaid) in partnership with both AVPs. • Provide senior-level analytical oversight across channels, translating complex performance data into actionable insights. • Improve analytics and reporting frameworks to enhance clarity, consistency, and decision-making. • Support full-funnel measurement and performance optimization. • Lead routine agency performance management processes, including goal alignment, performance reviews, and optimization discussions. • Ensure agencies operate against clear strategic objectives and KPIs, reducing tactical burden on AVP leadership. • Conduct and maintain competitive tracking and analysis across Paid, Organic, and Social channels. • Monitor industry trends, platform changes, and emerging best practices to inform strategy. • Partner with internal teams, including admissions, operations, analytics, content, and web, to ensure marketing efforts align with organizational goals. • Support consistent communication and alignment across stakeholders. • Other duties as assigned.