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The trusted mental health partner to schools.
Marketing Manager
Location
United States
Posted
34 days ago
Salary
$90K - $115K / year
Seniority
Lead
No structured requirement data.
Job Description
Marketing Manager
Cartwheel
Role Description Join Cartwheel to help tackle the student mental health crisis. Cartwheel is an early-stage company building a new kind of mental health program for kids that puts schools at the center. We see our role as supporting school staff who see kids every single day. Instead of going around them, we collaborate with them. This means: - Earlier intervention - Higher student and family engagement in care - Better coordination among the trusted adults in a student’s life Kids shouldn't just aspire to get out of bed and drag themselves to class. They should be able to experience joy. They deserve to envision and build a life they’re excited to live. If you join Cartwheel, you’ll help make this vision a reality for millions of students across the country. We’re backed by top investors including Menlo Ventures, Reach Capital, General Catalyst, BoxGroup, and Able Partners, and we're looking for mission-driven teammates to join our team. As our Marketing Manager, you'll own the marketing engine that keeps Cartwheel's district partners engaged, activated, and renewing. You sit at the intersection of marketing and customer success — building the playbooks, communications, and proof points that make our partners feel supported from day one through renewal and beyond. Right now, Cartwheel is scaling and this hire will be essential to our growth. You'll report to the Head of Marketing and work hand-in-hand with our Customer Success team. This role is right for someone who thinks in systems, writes with clarity across audiences, and gets energy from seeing partners succeed — not just from launching campaigns. Role type: Salaried, full-time Salary: $90,000 - $115,000 + meaningful equity Location: Remote Start Date: Summer 2026 Qualifications - 4–6+ years of marketing experience, ideally in B2B, edtech, healthtech, or a mission-driven company serving multiple buying groups - Proven ability to manage multi-audience communications: you know how to write for a school counselor, a family, and a district administrator and understand why those messages are different - Strong project management instincts: you can run 10 things at once, know what to escalate, and consistently meet deadlines - Experience building and executing lifecycle or retention marketing programs, not just one-off campaigns - Comfort with marketing operations tooling (HubSpot experience a plus) and performance tracking - A bias toward documentation, reporting, and systems: you build things that makes it easy for other people to use - Can own projects end-to-end from writing, producing, and launching Requirements - Preferred experience marketing to K-12 school districts or working within a school-adjacent organization - Familiarity with CSM or customer success workflows - Experience with Asana, Salesforce, Figma, Claude Benefits - Competitive compensation between $90,000 to $115,000 - Equity ownership stake in the company - High-quality health insurance with a $0 monthly premium option for employees - Dental, Vision, and Employer-Sponsored Life Insurance - 4 weeks of paid PTO (3 weeks any time + 1 week office closure in December) - Sick Leave + Holidays - 401K with up to employer match - Annual educational stipend - Team-based culture with mission-driven colleagues who will go to bat for you
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