Full Stack Marketer
Location
United States
Posted
7 days ago
Salary
0
Seniority
Mid Level
No structured requirement data.
Job Description
Full Stack Marketer
Dossier
Role Description We're defining the category for clinical competency management, and we're looking for the marketer who will own how the market discovers, trusts, and chooses Dossier. Dossier is one of the fastest-growing names in healthcare workforce technology — the competency management platform built exclusively for U.S. hospitals and health systems. We help nursing and clinical leaders manage, validate, and prove the competency of their workforce, replacing binders and generic HR/LMS tools with a system designed for how clinical teams actually work. The full stack marketing role has two halves, and you'll need both: - The engine: AEO, SEO/GEO, HubSpot, AI workflows, and attribution. - The story: Customer proof, category narrative, brand, and relationships that turn a CNO's results into a referenceable case study. What you'll own: - Support in running the website end to end (pages, landing pages, conversion, SEO and GEO). - Demand gen and ABM against named health-system accounts on a HubSpot marketing stack you build and own. - Build the AI workflows that let a lean team punch above its weight. - Build a steady pipeline of case studies, video, and social proof. - Pillar content built AI-search-first, plus a LinkedIn executive-voice engine. - Make our materials authentic and sticky, with a strong design instinct. - Support in running the U.S. event calendar and process. Qualifications - B2B SaaS operator who gets things done and prioritizes by pipeline impact. - AI-native in practice with built AI marketing workflows. - Proficient in HubSpot Marketing Hub plus CRM. - Understanding of how a brand gets surfaced by AI engines. - Experience in turning customers into proof through case studies and videos. - Comfortable in Webflow, HubSpot CMS, WordPress or similar. - Senior communicator from a modern SaaS company. Requirements - Webflow depth. - Familiarity with Magnet / Joint Commission. - Experience with AONL / ANCC / ANPD events. - Prior category-creation or rebrand at a SaaS company. - Product marketing or positioning experience. Benefits - Flexible paid time off — no accruals, no caps, no forms. - Paid U.S. federal holidays. - Medical, dental, and vision insurance. - 401(k) with company match. - Wellness allowance. - Gadget allowance. - Company-provided equipment to set up your home office. - Remote-first flexibility. - A real learning culture with regular global subject-matter experts.
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Role Description We are looking for a bold, strategic, and execution-focused Senior Field Marketing Manager to be the driving force behind regional demand generation and pipeline acceleration. In this role, you will act as the key marketing partner for Sales, crafting high-impact programs that spark engagement, build relationships, and turn opportunities into revenue. You will own the field marketing strategy across regions, blending creativity with data to deliver measurable business outcomes. Your work will directly influence growth and position Pomeroy as a trusted leader in workplace transformation. What You'll Do - Design and execute high-impact field marketing programs, executive roundtables, summits, industry events, partner initiatives, and targeted outreach campaigns. - Own and optimize the regional marketing calendar to increase pipeline and achieve revenue goals. - Build integrated campaigns across digital, content, and in-person channels to engage and convert high-value accounts. - Lead standout events like national sales meetings, executive summits, and client experiences. - Analyze performance, track pipeline influence, and continuously refine programs for impact. - Act as the go-to marketing strategist for regional Sales and Channel teams. - Develop and execute account-based marketing (ABM) strategies targeting key decision-makers like CIOs and CTOs. - Support active deals with tailored content, engagement, and personalized marketing assets. - Collaborate with partners and channel teams to co-create campaigns. - Contribute to RFP responses with compelling narratives that elevate Pomeroy's differentiation. - Translate core brand messaging into compelling, audience-specific campaigns that resonate regionally. - Collaborate on vertical-specific content across industries like healthcare, retail, manufacturing, and financial services. - Ensure every touchpoint from events to campaigns reflects a consistent, powerful brand voice. - Track and manage campaign performance using tools like HubSpot and Salesforce. - Deliver clear, actionable reporting on pipeline contribution, ROI, and marketing effectiveness. - Use intent data and sales intelligence tools (e.g., ZoomInfo) to sharpen targeting and prioritize opportunities. Qualifications - Bachelor's degree in Marketing, Business, Communications, or any related field. - 8+ years of B2B marketing experience. - Experience in field marketing, demand generation, or account-based marketing. - Proven success driving pipeline and revenue impact. - Experience in IT services, SaaS, cloud, or technology-driven environments. - Strong ABM expertise and deep collaboration with Sales teams. - Proficiency in HubSpot (or similar) and Salesforce. - Exceptional project management skills and ability to juggle multiple initiatives. - Willingness to travel. Requirements - Experience marketing to IT leadership in mid-market and enterprise accounts. - Familiarity with intent data and sales intelligence platforms (ZoomInfo, 6sense, Bombora). - Background in high-growth or private equity-backed environments. - Experience with partner and channel co-marketing strategies. - Exposure to RFP processes or proposal development in tech services. Why This Role Matters This isn't just another marketing role. Pomeroy isn't just another technology company. We are looking for someone to build an opportunity. This is a chance to influence strategy, shape growth, and create connections with customers and partners. You will have a seat at the table and a voice in strategy. If you're ready to turn ideas into impact and have revenue-filled campaigns, then Pomeroy is ready to speak with you. Click apply now!
• Support the creation and publication of content for social media, blogs, and other communication channels. • Assist in planning and executing digital marketing campaigns. • Help produce institutional and promotional materials. • Monitor performance metrics and prepare basic reports. • Conduct market, competitor, and industry trend research. • Use Artificial Intelligence (AI) tools to support content creation, information analysis, and process optimization. • Collaborate with different teams on communication and marketing initiatives.
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Marketing Coordinator
AffinitivFully integrated data-driven solutions for the automotive customer lifecycle
• Manage the production and delivery of digital and email marketing solutions specific to the automotive industry • Collaborate with internal departments to fulfill contracts and resolve issues as they pertain to the solution you support • Ensure all new and existing campaigns are deployed within Service Level Agreement • Communicate with internal teams and vendor to coordinate all aspects of new client launches and monthly recurring deployment cycles • Manage monthly customer updates for email and digital marketing initiatives; coordinating with Creative team on details, offers and requirements • Submit proofs for client approval and co-op pre-approval, if applicable • Perform with consistency, efficiency and a sense of urgency • Escalate problems and issues as necessary through the proper channels • Understand your impact on the success of the client relationship and consistently exceed client expectations • Keep Sales Team informed of status updates and all pertinent information regarding the fulfillment of each project or campaign, including any issues, bugs or roadblocks • Act as a team player and engage Clients and Co-workers with professionalism and respect

