• Develop and execute the company's sales strategy to drive revenue growth and market expansion across the crypto and digital assets ecosystem • Own and deliver against sales targets, forecasts, and key performance metrics. • Build, lead, mentor, and scale a high-performing sales team • Establish and optimize sales processes, methodologies, and reporting frameworks. • Identify, qualify, and close strategic enterprise and institutional opportunities • Develop and manage relationships with key clients, partners, exchanges, financial institutions, and ecosystem stakeholders • Collaborate with Marketing, Product, Operations, and Account Management teams to align commercial objectives and maximize customer value • Drive pipeline generation through direct sales efforts, partnerships, events, and industry networks • Lead contract negotiations and commercial discussions with prospective clients and partners • Monitor market trends, competitive activity, and regulatory developments to identify growth opportunities and mitigate risks • Represent the company at industry conferences, events, and client meetings • Provide regular reporting and strategic recommendations to executive leadership

• Build your CPG sales foundation by owning the operational backbone of our accounts: forecasting, replenishment, portal management, and data analysis. • Own inputs to internal forecast system (Vividly) & monthly forecast review. • Own Target & Aldi monthly pacing tracker on gross sales. • Sales forecast: monthly reviews & account planning. • Own PO execution. • Manage item catalogue & ongoing maintenance within POL. • Own replenishment management; with a close pulse on WOS by item. • Monitor customer forecast & proactively communicate updates; own cut sheets to Target for PO edits. • New item setup. • Abide by deduction & spoils management in partnership with Accounts Receivable. • Display and Promotion submissions & any other customer-specific paperwork, with Sr National Account Manager, Target.

• Treat the North Central region as your own business — understanding where revenue is coming from, where it’s at risk, and where the next wave of growth will be driven. • Maintain a rigorous pulse on Voice of Customer (VOC) across the region. • Translate VOC and field intelligence into structured feedback loops with HP’s Product, Marketing, and Strategy teams. • Build and manage a forward-looking pipeline that reflects sustainable growth for the region. • Own regional forecasting with the discipline and accuracy of a business owner. • Act as the dedicated software overlay specialist aligned to HP PC and device Account Executives. • Build strong relationships with HP’s PC sellers, District Sales Managers, and channel partners. • Serve as the field expert for HP’s Workforce Experience Platform (WXP). • Develop customized business value proposals and TCO/ROI assessments. • Manage a regional software pipeline across North Central, maintaining accurate forecasts in Salesforce.

• Prioritize time to focus on the highest impact areas. • Lead, manage, and own the business across the entire East region. • Work closely with the Vice President of Sales and broader team to further the development, sales, and promotion of the brand. • Build brand loyalty across all sales channels. • Explore and drive new opportunities while building on high velocities already seen in the market. • Collaborate with senior management, marketing, and national accounts to communicate and execute against company strategic direction, priorities, and financial guardrails. • Establish and manage partnerships with DSD distributors and regional food brokers. • Establish a monthly volume and distribution plan to achieve overall objectives in the market. • Negotiate funding agreements with distributor partners for all channels of trade. • Design and implement incentive programs to guide distributor organizations in achieving sales objectives. • Execute and evaluate rolling forecasts against annual plans monthly. • Leverage key consumption data sources, developing fact-based plans and solutions. • Build innovative presentations for total business and distribution partners designed to initiate action-oriented response. • Lead, motivate, mentor, coach, and train a team of Regional Managers to deliver results.