• Treat the North Central region as your own business — understanding where revenue is coming from, where it’s at risk, and where the next wave of growth will be driven. • Maintain a rigorous pulse on Voice of Customer (VOC) across the region. • Translate VOC and field intelligence into structured feedback loops with HP’s Product, Marketing, and Strategy teams. • Build and manage a forward-looking pipeline that reflects sustainable growth for the region. • Own regional forecasting with the discipline and accuracy of a business owner. • Act as the dedicated software overlay specialist aligned to HP PC and device Account Executives. • Build strong relationships with HP’s PC sellers, District Sales Managers, and channel partners. • Serve as the field expert for HP’s Workforce Experience Platform (WXP). • Develop customized business value proposals and TCO/ROI assessments. • Manage a regional software pipeline across North Central, maintaining accurate forecasts in Salesforce.

• Prioritize time to focus on the highest impact areas. • Lead, manage, and own the business across the entire East region. • Work closely with the Vice President of Sales and broader team to further the development, sales, and promotion of the brand. • Build brand loyalty across all sales channels. • Explore and drive new opportunities while building on high velocities already seen in the market. • Collaborate with senior management, marketing, and national accounts to communicate and execute against company strategic direction, priorities, and financial guardrails. • Establish and manage partnerships with DSD distributors and regional food brokers. • Establish a monthly volume and distribution plan to achieve overall objectives in the market. • Negotiate funding agreements with distributor partners for all channels of trade. • Design and implement incentive programs to guide distributor organizations in achieving sales objectives. • Execute and evaluate rolling forecasts against annual plans monthly. • Leverage key consumption data sources, developing fact-based plans and solutions. • Build innovative presentations for total business and distribution partners designed to initiate action-oriented response. • Lead, motivate, mentor, coach, and train a team of Regional Managers to deliver results.

• Build and maintain strong relationships with all members of the LTC resident care team, including physicians, physician-extenders (NP/PA), consultant pharmacists, dispensing pharmacists, and nursing facility leadership/staff. • Promote Acadia products by delivering compliant clinical, disease state, and reimbursement education tailored to customer needs. • Identify and address customer questions, concerns, and objections with advanced selling skills. • Develop deep knowledge of customers, practices, and local/regional market trends; apply this insight to business planning. • Create and execute quarterly territory business/action plans, leveraging data to maximize reach, frequency, and impact within budget. • Provide guidance on pricing, reimbursement, and LTC-specific profitability parameters; act as liaison between customers and Acadia for access-related questions. • Collaborate with sales management, territory teammates, and cross-functional partners (e.g., managed markets, marketing, operations, training) to address business needs. • Represent Acadia at conferences, exhibits, product launches, and training sessions; contribute to regional and national initiatives. • Mentor and train new/junior Sales Specialists; share field insights and participate in cross-functional projects. • Maintain compliance with all regulatory requirements, company policies, and LTC regulations affecting medication use and resident care.

• Leads and oversees a regional/district sales team to achieve established sales targets • Implements day-to-day sales activities aligned with the organization’s overall sales strategy • Develops and executes business strategies for existing and prospective accounts • Builds and maintains strong relationships with key account personnel to support sales, service, market development, and clinical programs • Identifies growth opportunities, conducts competitive analysis, and introduces new programs and processes to increase market share • Coaches sales representatives on product knowledge, marketing initiatives, sales promotions, and effective selling techniques, while aligning with UK&I business priorities