• Client Consultation & Strategic Advisory • Act as a trusted, consultative partner to multiple automotive and collision repair clients simultaneously. • Guide executive teams through strategic growth challenges and business expansion opportunities. • Deliver structured advisory sessions focused on revenue optimisation and market positioning. • Go-to-Market (GTM) Strategy Development • Develop, pitch, and oversee implementation of comprehensive GTM strategies. • Design revenue acceleration frameworks tailored to dealership groups and collision repair businesses. • Identify new market penetration opportunities and competitive positioning strategies. • Growth Roadmapping & Data Analysis • Analyse market trends, competitive landscapes, and performance data. • Build actionable, data-driven growth roadmaps aligned with client revenue targets. • Translate insights into clear execution plans across marketing, operations, and sales functions. • Project Management & Delivery • Manage end-to-end client engagements, ensuring deliverables are high quality, on time, and within scope. • Coordinate with internal marketing, sales, and operations teams to execute strategy. • Maintain structured documentation, timelines, and milestone tracking. • Performance Tracking & KPI Optimisation • Establish key performance indicators (KPIs) aligned with revenue growth goals. • Monitor, measure, and report on performance impact. • Continuously refine strategies based on data insights and client feedback. • Industry Expertise Leadership • Serve as the internal subject matter expert for automotive, dealership, and collision repair markets. • Stay ahead of industry trends, technology shifts, and competitive movements. • Provide thought leadership to strengthen the agency’s positioning in the automotive space.

• Manage the administration, configuration, and integration of Salesforce.com and other tools across the GTM tech stack, including technologies for marketing automation, sales engagement, data enrichment, analytics, etc. • Define and maintain the systems strategy and roadmap. • Recommend and drive process and system improvement initiatives across the end-to-end revenue organization. • Ensure data quality, accuracy, and governance across all revenue systems. • Provide reporting and insights to establish best-in-class visibility and tracking of critical revenue metrics in areas such as marketing spend, campaign management, lead lifecycle, pipeline, forecasting, sales productivity and effectiveness, and other revenue outcomes. • Work with cross-functional stakeholders to understand key objectives, define initiatives to improve business performance, and deliver technology solutions that align with business needs. • Provide training and ongoing day-to-day support to users, including documentation, related to systems, processes, and user guides. • Own Salesforce configuration changes as needed, such as Flow, assignment rules, approval processes, custom objects, fields, page layouts, record types, dynamic layouts, apps, actions, custom settings, custom metadata, reports and dashboards, etc.

• Develop differentiated positioning and messaging frameworks across the full spectrum of solutions. Leverage messaging in all GTM activities and enable the GTM team with key points. • Partner with Product Management to translate complex capabilities AI, automation, integration, and analytics into clear customer value with proven value. • Define product packaging and positioning recommendations in collaboration with product, sales, and sales engineering to ensure a smooth GTM motion. • Own brand narrative alignment across campaigns, website, sales decks, webinars, and analyst communications. • Leverage sales analytics, win/loss interviews, AI and market trends to create competitive playbooks and messaging to leverage across the GTM team. • Drive launch strategy and GTM execution across channels—digital, influencer, events. • Manage product release communications and ensure readiness across all teams. • Strong understanding of analytics and ROI measurement in GTM campaigns. • Track industry influencers, support analyst briefings and manage product-related submissions for market reports and awards. • Maintain a continuous feedback loop with customers and prospects to surface insights on needs, perceptions, and competitive dynamics. • Develop buyer personas and map customer journeys across segments. • Represent the brand as a subject-matter expert in customer and industry events, coordinate with product and customer success for the Customer Advisory Council. • Strategic oversight of webinar, video testimonial, animation and other voice the customer content. • Work with internal resources and agencies to produce compelling, multi-media content to amplify the voice of the customer across all channels. • Build and deliver training content for sales, SDRs, and partners to cover product knowledge, customer proof points, competitive positioning, and objection handling. • Create and maintain a best-in-class enablement library including playbooks, battlecards, demo scripts, and one-pagers. • Lead launch enablement for new product capabilities and features. • Partner with Sales Leadership on pipeline acceleration programs.

• Help shape the technical narrative for Kong’s AI connectivity products • Become a hands-on product expert across Kong’s AI connectivity portfolio • Develop and maintain technical content including solution briefs and white papers • Act as a thought leader in the AI infrastructure and API management space • Collaborate with Product to shape the AI roadmap • Partner with Field Enablement to build sales plays and pitch frameworks • Drive Kong’s category creation narrative around "AI Connectivity" • Work closely with Demand Gen and Content teams to develop integrated campaigns • Monitor the competitive landscape across AI gateway, API management, and agentic AI tooling vendors