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When everything and everyone works together seamlessly, you can aim higher and get there faster.
Director of Product Marketing – Enablement
Location
United States
Posted
92 days ago
Salary
$120K - $150K / year
Seniority
Lead
Job Description
Director of Product Marketing – Enablement
TeamDynamix
• Develop differentiated positioning and messaging frameworks across the full spectrum of solutions. Leverage messaging in all GTM activities and enable the GTM team with key points. • Partner with Product Management to translate complex capabilities AI, automation, integration, and analytics into clear customer value with proven value. • Define product packaging and positioning recommendations in collaboration with product, sales, and sales engineering to ensure a smooth GTM motion. • Own brand narrative alignment across campaigns, website, sales decks, webinars, and analyst communications. • Leverage sales analytics, win/loss interviews, AI and market trends to create competitive playbooks and messaging to leverage across the GTM team. • Drive launch strategy and GTM execution across channels—digital, influencer, events. • Manage product release communications and ensure readiness across all teams. • Strong understanding of analytics and ROI measurement in GTM campaigns. • Track industry influencers, support analyst briefings and manage product-related submissions for market reports and awards. • Maintain a continuous feedback loop with customers and prospects to surface insights on needs, perceptions, and competitive dynamics. • Develop buyer personas and map customer journeys across segments. • Represent the brand as a subject-matter expert in customer and industry events, coordinate with product and customer success for the Customer Advisory Council. • Strategic oversight of webinar, video testimonial, animation and other voice the customer content. • Work with internal resources and agencies to produce compelling, multi-media content to amplify the voice of the customer across all channels. • Build and deliver training content for sales, SDRs, and partners to cover product knowledge, customer proof points, competitive positioning, and objection handling. • Create and maintain a best-in-class enablement library including playbooks, battlecards, demo scripts, and one-pagers. • Lead launch enablement for new product capabilities and features. • Partner with Sales Leadership on pipeline acceleration programs.
Job Requirements
- 5-8+ years in product marketing in B2B SaaS with a focus on IT Service Management
- Strong grasp of ITIL concepts, service workflows, and the competitive landscape
- Proven experience crafting compelling messaging, positioning, and go-to-market strategies.
- Strong use of AI-enabled tools for insights, analytics and artifact creation.
- Demonstrated success in sales enablement including training and tools development.
- Expertise in thought leadership and emerging market trends
- Outstanding presentation skills: comfortable on camera and in front of large audiences.
- Creative, data-driven thinker with excellent project management and leadership skills.
Benefits
- Competitive compensation that reflects employees’ skills and contributions.
- Comprehensive health insurance plans.
- Wellness programs that promote physical and mental well-being.
- Traditional and Roth 401(k) savings options with company match.
- Remote-first with flexible working hours.
- Prioritized work-life balance, with 15 observed days off in addition to PTO.
- Family-friendly policies including paid parental leave.
- Paid life insurance, short-term, and long-term disability insurance.
- Regular acknowledgement of achievements with recognition programs.
- Counseling services and resources for personal and professional challenges.
- Transparent communication about company goals, strategy, and performance.
- Regular feedback sessions and performance reviews.
- Anti-bias and anti-harassment training programs.
- Trust and autonomy in decision-making within your role.
- Work environment that encourages you to be your authentic self.
- Flat management structure with approachable leaders who want to hear your feedback.
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