• Execute comprehensive B2B marketing strategies that align with the company's business objectives and drive revenue growth. • Collaborate closely with the sales, customer success, and channel partner teams to ensure marketing strategies support retention and growth goals, including the development of joint initiatives and integrated campaigns. • Oversee field marketing efforts to ensure regional strategies are effectively executed and tailored to local markets and target segments. • Lead the development and execution of ABM/ABX touchpoint strategies to target high-value accounts and segments, driving relevant marketing efforts that result in increased engagement and conversions to expand buying committees within existing accounts and identify net new logo opportunities. • Develop and maintain effective email marketing strategies that support customer engagement and growth goals. • Build and mentor a high-performing marketing team, fostering a culture of innovation, collaboration, and continuous improvement. • Establish KPIs and metrics to measure the effectiveness of marketing initiatives, build a performance-driven team culture, and provide regular reporting and analytics to the executive team.

• This role plays a key part in driving pipeline growth across new and existing business through events, digital campaigns, and close collaboration with our US sales team and channel partners. • You’ll be the go-to person for sales reps and members of the marketing team and responsible for bringing our global marketing strategy to life in the US market. • You will work closely with our Global Demand Generation Manager, who focuses on campaign strategy and systems, while you take ownership of execution and regional impact. • The role is reporting into the VP Marketing. • Lead US field marketing to drive pipeline growth, owning programs that support both new customer acquisition and expansion within existing accounts while ensuring high-quality, on-brand execution. • Collaborate closely with Sales, Tech Alliances, and Channel partners to align on target accounts, event strategies, follow-up plans, and co-marketing initiatives that strengthen regional pipeline impact. • Execute regional campaigns and events across digital, in-person, and virtual formats, managing promotion, logistics, vendors, and timelines to deliver effective, high-impact experiences. • Track and optimize performance by monitoring key metrics, reporting on engagement and pipeline contribution, and continuously refining activities to improve results.

• Lead marketing for game titles • Set overall marketing strategy for entire lifecycle of products – from greenlight to launch campaign to post-launch marketing plans and operations • Collaborate with cross-functional teams, across SIE and Sony, to deliver best-in-class marketing campaign tactics • Work closely with consumer insights, analytics and community management teams to assess player needs/behaviors to better define product strategy and pivot ongoing marketing tactics • Drive holistic franchise management, marketing revenue opportunities outside of game launches • Manage annual title marketing budgets • Partner with studio leadership to deliver on overall business goals for each game

• Marketing-Texte erstellen und posten auf verschiedenen Social media Plattformen • Weiterentwicklung einer Homepage sowie Landingpages begleiten • Recherchetätigkeiten im Internet • Marktforschungsbefragungen • Branding von LinkedIn-Profilen begleiten • ggf. bspw. Mithilfe beim Lernmanagementsystem: d.h. Mithelfen beim Einrichten von E-learning Kursen nach Anleitung