• This role plays a key part in driving pipeline growth across new and existing business through events, digital campaigns, and close collaboration with our US sales team and channel partners. • You’ll be the go-to person for sales reps and members of the marketing team and responsible for bringing our global marketing strategy to life in the US market. • You will work closely with our Global Demand Generation Manager, who focuses on campaign strategy and systems, while you take ownership of execution and regional impact. • The role is reporting into the VP Marketing. • Lead US field marketing to drive pipeline growth, owning programs that support both new customer acquisition and expansion within existing accounts while ensuring high-quality, on-brand execution. • Collaborate closely with Sales, Tech Alliances, and Channel partners to align on target accounts, event strategies, follow-up plans, and co-marketing initiatives that strengthen regional pipeline impact. • Execute regional campaigns and events across digital, in-person, and virtual formats, managing promotion, logistics, vendors, and timelines to deliver effective, high-impact experiences. • Track and optimize performance by monitoring key metrics, reporting on engagement and pipeline contribution, and continuously refining activities to improve results.

• Lead marketing for game titles • Set overall marketing strategy for entire lifecycle of products – from greenlight to launch campaign to post-launch marketing plans and operations • Collaborate with cross-functional teams, across SIE and Sony, to deliver best-in-class marketing campaign tactics • Work closely with consumer insights, analytics and community management teams to assess player needs/behaviors to better define product strategy and pivot ongoing marketing tactics • Drive holistic franchise management, marketing revenue opportunities outside of game launches • Manage annual title marketing budgets • Partner with studio leadership to deliver on overall business goals for each game

• Marketing-Texte erstellen und posten auf verschiedenen Social media Plattformen • Weiterentwicklung einer Homepage sowie Landingpages begleiten • Recherchetätigkeiten im Internet • Marktforschungsbefragungen • Branding von LinkedIn-Profilen begleiten • ggf. bspw. Mithilfe beim Lernmanagementsystem: d.h. Mithelfen beim Einrichten von E-learning Kursen nach Anleitung

• Drive Reg→Purchase conversion through triggered post-quiz, paywall-abandonment, and onboarding sequences across email, SMS, and web push. • Own first-purchase activation across the first 7 days. • Differentiate renewal sequences by plan tier (1 / 3 / 6 month). • Build pre-cancel intervention flows — pause offer, plan-switch, value reminder — using captured cancel reason. • Move the dial on month-1 rebill rate, the single most leveraged metric in our subscription economics. • Build the reactivation engine for the cancelled cohort — across email and SMS, personalized by cancel reason and tenure. • Recover revenue from a base that is currently dormant due to deliverability issues. • Own the CRM-driven path to add-on products (Resume Review, Resume Builder): timing, segmentation, copy, channel. • Lead the migration off our current ESP onto our chosen omnichannel platform (Maestra is the current candidate; Customer.io is the alternative). • Recover and maintain email domain reputation. • Stand up SMS as a first-class channel — including US compliance (TCPA, A2P 10DLC). • Stand up web push and orchestrate cross-channel flows (email → SMS → push cascades). • Implement incremental measurement with holdouts on every flow. We don't want activity reports — we want incremental revenue, attributable and defensible.