Senior Manager, Games Marketing
Location
United States
Posted
2 days ago
Salary
$167.2K - $301K / year
Seniority
Senior
Job Description
Senior Manager, Games Marketing
Sony Interactive Entertainment
• Lead marketing for game titles • Set overall marketing strategy for entire lifecycle of products – from greenlight to launch campaign to post-launch marketing plans and operations • Collaborate with cross-functional teams, across SIE and Sony, to deliver best-in-class marketing campaign tactics • Work closely with consumer insights, analytics and community management teams to assess player needs/behaviors to better define product strategy and pivot ongoing marketing tactics • Drive holistic franchise management, marketing revenue opportunities outside of game launches • Manage annual title marketing budgets • Partner with studio leadership to deliver on overall business goals for each game
Job Requirements
- 10+ years of video game product marketing experience, with a focus on live services and AAA game marketing
- Marketing degree or equivalent – Master’s Degree is preferred.
- Live services experience, can include products with continuous revenue models and constantly updated content offerings
- Expertise in assessing and building new business models with players in mind
- Ability to make data driven marketing decisions
- Excellent verbal and written communication skills
- Ability to lead individuals in creating and executing the best solutions for the business, partners and consumers
- Ability to think strategically and execute tactically, and a persistent attention to detail
- Ability to adapt to a quickly in a dynamic, changing, fast-paced environment
- Proven expertise in the planning, execution and leadership of business plans
- Bi-lingual fluency in English and Japanese
Benefits
- medical
- dental
- vision
- matching 401(k)
- paid time off
- wellness program
- coveted employee discounts for Sony products
- bonus package
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