Role Description This role owns Bells of Steel's website as a conversion surface. The primary focus is lifting revenue per visitor through deliberate merchandising strategy on Shopify, disciplined on-site experimentation, and category-level positioning across PDPs, collections, on-site search, bundling, and the cart. You are accountable for: - Conversion and revenue per visitor across the site - On-site merchandising strategy and execution - Promotional pricing strategy and opportunistic sale proposals - Building scalable merchandising systems and documented playbooks Qualifications - You are strategic and tactical — you can think in category narratives and ship the cross-sell rule the same week. - You take ownership of numbers and know the difference between vanity metrics and commercial metrics. - You are self-sufficient on platform admin — Shopify, Searchanise, Kimonix, Okendo, GA4 — and you do not need a developer to ship everyday merchandising changes. - You write down decisions and operate from documented patterns, not institutional knowledge. - You run experiments with rigor — you design tests, read them honestly, and do not spin inconclusive results. - You default to no-code / low-code solutions and respect dev capacity as a constraint to design around. - You can say "we tested it and it didn't work" without narrative spin — the single best signal of experimental maturity. - You are already familiar with using Claude Cowork or are eager to start building with it — Claude Cowork and Code is an essential tool at Bells of Steel. Requirements - PDP & On-Page Merchandising (Primary Focus) - Template strategy and information hierarchy (above-the-fold logic, module ordering) - Cross-sell, upsell, and "frequently bought together" logic - Trust signal placement (financing options, return policy callouts, warranty messaging) - Reviews and UGC merchandising via Okendo (badge logic, review surfacing, photo/video review placement) - Prioritization by commercial value, not by chronological or alphabetical order - Collection Architecture, Navigation & Taxonomy - Filtering defaults, sort logic, and product placement rules on collection pages (visual design execution sits with Design) - Site navigation, mega-menu structure, and quarterly taxonomy audits - Category-level narratives and positioning - Coordination with the SEO-owning party on URL, hierarchy, and internal linking changes - On-Site Search Merchandising (Searchanise) - Searchanise configuration: rules, synonyms, and redirects - Sponsored and promoted product slots within site search results - Zero-result search mitigation and high-exit query analysis - Search analytics in the merchandising dashboard - Bundling, Promotional Pricing & Sale Strategy - Designing kits, starter packs, and curated bundles proactively, not reactively - Promotional and sale pricing strategy within margin and COGS guardrails set by Product/Finance - Generative one-off sale proposals with documented commercial rationale; collaboration with Marketing on execution - Communicating banner and creative requirements to Marketing; executing banners directly when technically capable (not a requirement) - Category-level strategic positioning and pricing optics (anchor pricing, savings callouts) - Cart, Post-Purchase & Mobile Merchandising - Cart and mini-cart cross-sells, free-shipping thresholds, urgency cues - Post-purchase merchandising — thank-you-page recommendations, follow-on cross-sells - Mobile-specific PDP density, navigation, filtering, and search experience - Inventory-Aware Merchandising & Operational Alignment - OOS suppression rules and back-in-stock signup placement - Low-stock urgency cues and accurate lead-time messaging - Coordination with Operations and Supply Chain on incoming inventory windows - Experimentation, Analytics & System Development - Promotional A/B testing program — hypothesis, design, dev handoff via PM, readout, documented learning - Operating and optimizing Kimonix configuration - Merchandising dashboard ownership: segmented CVR, RPV, AOV, attachment rate, search exit rate, zero-result searches - Weekly merchandising pulse and monthly strategic readouts - Documented learning log and repeatable merchandising playbooks Benefits - A full-time, salaried, remote position in Canada - Health spending account - $1000 Home Gym Credit, and employee discounts - Every other Friday off during our non-peak season (February to October)

• Ghostwrite LinkedIn content for executives, founders, consultants, and industry leaders • Produce LinkedIn posts and thought leadership content across multiple industries • Draft and edit newsletters • Participate in and lead client ideation calls • Translate executive expertise into compelling social-first content • Maintain consistent brand voice for multiple clients • Collaborate with agency leadership and existing writing team • Manage deadlines and content calendars across numerous accounts • Provide strategic recommendations for content performance and audience engagement

Role Description As an Associate Editor, you will support the editorial team with story development, editing, and publication. Working across multiple brands and verticals, you will help execute content from pitch to send, editing drafts, building articles in our CMS, and ensuring everything goes out in our newsletters on time. You will also work directly with freelance writers, editing submissions and keeping emails on schedule. This role offers broad exposure to every stage of our editorial process. Responsibilities - Edit articles for clarity, accuracy, and adherence to editorial standards - Build and program content in our CMS and email campaign tools - Work with freelance writers on drafts - Contribute story ideas across multiple brands and verticals - Maintain content databases and support editorial workflows - Uphold our editorial standards Qualifications - Bachelor's degree in journalism, English, creative writing, or a related field - Strong writing and editing skills with meticulous attention to detail - Ability to manage multiple projects simultaneously - A clear sense of what makes a story work for an audience - Strong written and verbal communication skills suited to remote collaboration Requirements - 1+ years of experience on an editorial team - Familiarity with Airtable and WordPress - Experience working with newsletters Benefits - Health Care Plan (Medical, Dental & Vision) - Retirement Plan (401k, IRA) - Life Insurance (Basic, Voluntary & AD&D) - Paid Time Off (Vacation, Sick & Public Holidays) - Family Leave (Maternity, Paternity) - Short Term & Long Term Disability - Training & Development - Work From Home

• Редактура та фінальний апрув сценаріїв на кожному етапі — від ідеї до діалогів. • Пошук і відбір нових сценаристів до команди. Онбординг сценаристів та передача їм стандартів компанії. • Впровадження та пошук best practices віральності та органіки в сценарії. • Підтримка високої динаміки роботи команди та розвиток її експертизи.