Stichting Mission on Wheels

Role Description This role owns Bells of Steel's website as a conversion surface. The primary focus is lifting revenue per visitor through deliberate merchandising strategy on Shopify, disciplined on-site experimentation, and category-level positioning across PDPs, collections, on-site search, bundling, and the cart. You are accountable for: - Conversion and revenue per visitor across the site - On-site merchandising strategy and execution - Promotional pricing strategy and opportunistic sale proposals - Building scalable merchandising systems and documented playbooks Qualifications - You are strategic and tactical — you can think in category narratives and ship the cross-sell rule the same week. - You take ownership of numbers and know the difference between vanity metrics and commercial metrics. - You are self-sufficient on platform admin — Shopify, Searchanise, Kimonix, Okendo, GA4 — and you do not need a developer to ship everyday merchandising changes. - You write down decisions and operate from documented patterns, not institutional knowledge. - You run experiments with rigor — you design tests, read them honestly, and do not spin inconclusive results. - You default to no-code / low-code solutions and respect dev capacity as a constraint to design around. - You can say "we tested it and it didn't work" without narrative spin — the single best signal of experimental maturity. - You are already familiar with using Claude Cowork or are eager to start building with it — Claude Cowork and Code is an essential tool at Bells of Steel. Requirements - PDP & On-Page Merchandising (Primary Focus) - Template strategy and information hierarchy (above-the-fold logic, module ordering) - Cross-sell, upsell, and "frequently bought together" logic - Trust signal placement (financing options, return policy callouts, warranty messaging) - Reviews and UGC merchandising via Okendo (badge logic, review surfacing, photo/video review placement) - Prioritization by commercial value, not by chronological or alphabetical order - Collection Architecture, Navigation & Taxonomy - Filtering defaults, sort logic, and product placement rules on collection pages (visual design execution sits with Design) - Site navigation, mega-menu structure, and quarterly taxonomy audits - Category-level narratives and positioning - Coordination with the SEO-owning party on URL, hierarchy, and internal linking changes - On-Site Search Merchandising (Searchanise) - Searchanise configuration: rules, synonyms, and redirects - Sponsored and promoted product slots within site search results - Zero-result search mitigation and high-exit query analysis - Search analytics in the merchandising dashboard - Bundling, Promotional Pricing & Sale Strategy - Designing kits, starter packs, and curated bundles proactively, not reactively - Promotional and sale pricing strategy within margin and COGS guardrails set by Product/Finance - Generative one-off sale proposals with documented commercial rationale; collaboration with Marketing on execution - Communicating banner and creative requirements to Marketing; executing banners directly when technically capable (not a requirement) - Category-level strategic positioning and pricing optics (anchor pricing, savings callouts) - Cart, Post-Purchase & Mobile Merchandising - Cart and mini-cart cross-sells, free-shipping thresholds, urgency cues - Post-purchase merchandising — thank-you-page recommendations, follow-on cross-sells - Mobile-specific PDP density, navigation, filtering, and search experience - Inventory-Aware Merchandising & Operational Alignment - OOS suppression rules and back-in-stock signup placement - Low-stock urgency cues and accurate lead-time messaging - Coordination with Operations and Supply Chain on incoming inventory windows - Experimentation, Analytics & System Development - Promotional A/B testing program — hypothesis, design, dev handoff via PM, readout, documented learning - Operating and optimizing Kimonix configuration - Merchandising dashboard ownership: segmented CVR, RPV, AOV, attachment rate, search exit rate, zero-result searches - Weekly merchandising pulse and monthly strategic readouts - Documented learning log and repeatable merchandising playbooks Benefits - A full-time, salaried, remote position in Canada - Health spending account - $1000 Home Gym Credit, and employee discounts - Every other Friday off during our non-peak season (February to October)