Role Description This exciting role involves conducting engaging tastings, delivering captivating presentations, and building customer loyalty through exceptional interactions. Ideal candidates will be passionate about food, possess strong communication and presentation skills, and have a flexible schedule. This entry-level position offers competitive pay and the opportunity to grow within a progressive family-owned company. - Lead Trade Show & Event Execution: Represent the company at regional and national foodservice trade shows, managing booth setup, merchandising, marketing materials, logistics, budgets, travel, inventory, and event operations to maximize brand visibility and engagement. - Drive Customer Engagement & Product Education: Conduct product demonstrations, tastings, and sampling events, clearly communicating and teaching on our product benefits, menu applications, and value propositions to distributors, operators, chefs, and customers. - Generate Leads & Support Sales Growth: Engage trade show visitors and prospects, qualify opportunities, capture lead information, and execute timely follow-up activities to convert leads into pipeline opportunities and sales. - Build & Strengthen Distributor Relationships: Develop strong partnerships with distributor representatives and foodservice operators through ongoing engagement, promotional events, product training, and collaborative marketing initiatives. - Manage CRM & Performance Tracking: Maintain accurate CRM records for all trade shows and customer interactions, track customer demand, measure event performance, and report on leads, opportunities, ROI, and KPI achievement. - Gather Market Intelligence & Provide Strategic Insights: Collect and analyze competitive activity, pricing trends, customer feedback, and market developments, providing actionable recommendations to Sales and Marketing leadership. - Coordinate Marketing & Promotional Programs: Partner with Sales, Marketing, and distribution teams to execute promotional campaigns, sponsorships, collateral management, and event marketing programs that enhance brand presence and sales impact. - Support Annual Foodservice Growth Objectives: Execute initiatives aligned with annual strategic goals, including new item awareness, distributor training, customer acquisition, relationship development, and continuous improvement of consumer-facing marketing materials. - Ability to travel: Travel is required for this role and with a busy trade show schedule can be up to 80% with peak seasons during Spring / Fall. Qualifications - Strong knowledge and experience working for or with one or more Big 6 Broad Line and specialty distributors in North America - 1-3 years of field sales/culinary experience - Ability to work irregular hours and travel frequently - Knowledge of Food Service / Away-From-Home Channel - Strong writing, communication, and presentation skills - Proven ability to meet deadlines - Excellent multi-tasking and prioritization skills - Strong interpersonal and communication skills and superior organizational skills - Ability to interact with all levels of the organization Requirements - Organization - Business Acumen - Demonstrates knowledge of the market and competition; Aligns work with strategic goals - Cost Consciousness - Works within approved budget and capabilities - Agility – Capable of adapting to changes in how business is conducted with no diminishment in work performance - Safety and Security – Responsible for observing safety and security procedures - Results Orientation - High energy, results-driven, determined, and flexible - Entrepreneurial mindset - Problem Solving - Identifies and resolves problems in a timely manner - Project Management - Develops project plans and coordinates projects - Technical Skills - Pursues training and development opportunities - Change Management - Embraces a sense of urgency and enthusiasm about the future - Leadership Capability - Capacity to assume greater responsibilities over time - High level of emotional intelligence (EQ) - Excellent verbal and written communication skills - Excellent listening skills Benefits - 401k Plan and up to 4% company matching - Health insurance - Dental insurance - Vision insurance - Life insurance - Health Reimbursement Arrangement or Health Savings Account - Flexible Spending Accounts (FSA) - Health, Dependent Care, and Commuter - Paid Holidays - Paid Time Off (PTO) - Tuition Reimbursement - Paid Parental Leave - Bereavement - Short Term Disability - Weekly paychecks - Rewards & Recognition Programs - Employee Referral Program - Employee Assistance Programs (EAP) - Annual Bonus Program

Role Description Werde Teil des WOLFSBLUT-Teams. WOLFSBLUT ist Deutschlands führende Premium-Trockenfuttermarke für Hunde – mit der Mission, artgerechte und hochwertige Ernährung zum Standard zu machen. In dieser Senior-Rolle verantwortest du die strategische Weiterentwicklung der Marke: - Growth & Kanalstrategie: - Unterstützung des Brand Directors bei der Wachstumsagenda. - Entwicklung einer klaren, datenbasierten Kanalstrategie über D2C, B2B/Retail und weitere Touchpoints. - Übersetzung von Umsatz- und Profitabilitätszielen in konkrete strategische Wachstumshebel. - Identifikation von Chancen im Funnel und Steuerung des Neukundenwachstums sowie Loyalisierung. - Brand Experience Strategy: - Entwicklung von Personas, Consumer Journeys und Experience-Prinzipien. - Sicherstellung eines emotionalen, konsistenten und differenzierenden Markenauftritts. - Setzen des strategischen Rahmens für Kampagnen und Markenerlebnis. - Kampagnenstrategie & Umsetzung: - Verantwortung für die übergeordnete Kampagnenstrategie. - Vorgabe der strategischen Richtung und Steuerung der Umsetzung mit den Brand Managern. - Direkte Verantwortung für Mediakampagnen von der Konzeption bis zur Aussteuerung. - Mediaplanung: - Planung und Verantwortung für Media-Aktivitäten über alle relevanten Kanäle – Print, OOH, Digital. - Entwicklung der Mediastrategie und Koordination von Agenturen und externen Partnern. - Sicherstellung der Konsistenz zwischen Mediaeinsatz und Kampagnenstrategie. - KPIs, Insights & Performance: - Verantwortung für ein breites KPI-Set – von Brand Health über D2C-Performance-Metriken bis zur Sell-out-Performance. - Tracking über Looker und Einbindung von Consumer- und Market-Insights in die Strategieentwicklung. - Frühzeitige Erkennung von Gaps und Ableitung konkreter, priorisierter Maßnahmen. Qualifications - 6–9 Jahre Berufserfahrung in Brand Management, Brand Strategy oder einer vergleichbaren Senior-Rolle. - Erfahrung in der Entwicklung kanalübergreifender Marken- und Kampagnenstrategien. - Souveränität im Umgang mit KPIs, Daten-Tools (z.B. Looker) und Insights. - Grundverständnis für D2C-Mechaniken und relevante Performance-Metriken. - Ausgeprägtes Gespür für Markenführung, Consumer Journeys und emotionales Storytelling. - Lust auf cross-funktionale Zusammenarbeit und die Fähigkeit, Teams zu verbinden. - Bonus: Haustierbesitz oder Affinität zur Pet-Food-Kategorie. Benefits - Verantwortungsvolle, spannende und abwechslungsreiche Aufgaben mit viel Gestaltungsspielraum. - Ein freundliches, offenes Team mit ca. 280 Mitarbeitenden. - Flexible Arbeitszeiten und Home-Office Optionen inkl. Kostenbeteiligung an Deiner Home-Office Ausstattung. - 28 Tage Urlaubsanspruch sowie die Möglichkeit, bis zu 20 Tage unbezahlten Urlaub zu nehmen. - Verschiedene interne & externe Weiterentwicklungsmöglichkeiten. - Mentale Gesundheit: Zugang zu anonymen Therapie-Sitzungen über "OpenUp". - Verschiedene Mitarbeiterrabatte für Mensch und Tier. - Regelmäßige Team-, Company- und Family & Friends-Events. - Social-Area mit Kicker und Nintendo Switch. - Vollausgestattete Küche zur Nutzung. - Kostenlose Getränke und Snacks. - EGYM Wellpass Mitgliedschaft für Zugang zu Sport- und Wellnesseinrichtungen. - Zugang zu modernen KI-Tools zur Unterstützung der Arbeit. - Viele weitere, großartige Benefits. Company Description Die AlphaPet Ventures GmbH gehört zusammen mit ihren vier Tochterunternehmen bereits zu den Marktführern im Online Heimtiermarkt.

• owning a deep, ongoing analysis of the Shopify store (customers, order frequency, top products, seasonality) and turning it into a clear growth plan • directing and unifying the work of an in-house content creator, a newsletter specialist, and a soon-to-be-hired SEO/Google Ads specialist, so all three are working from one consistent strategy • owning day-to-day customer service (~5 emails/day) and review engagement on the Judge.me app, maintaining the personal customer connection that has driven the brand's success to date • using Shopify's AI tools to monitor stock and forecast production needs across the 30-SKU collection • providing clear, goal-oriented updates to the founder and owning measurable progress against revenue targets

• Be accountable for the allocated OEM(s) in all matters pertaining to Keyloop’s relationship with this OEM. • Be the guardian of Keyloop’s ‘sustainable strategic partnerships’ with the OEM. • Shape and deliver the communication of Keyloop strategies to the OEM. • Engage with OEM Senior Management who are able to take more strategic decisions across multiple functional areas. • In partnership with the OEM identify and develop new mutually beneficial strategic growth initiatives. • Where appropriate, deliver any (dedicated or virtual) consultancy, research, and development resources (either within or outside of the direct control of this role) that are required to facilitate projects. • Oversee compliance of Keyloop DMS certification and mandate requirements, working with market teams to drive adoption and resolve escalations. • Provide consistent and clear communications lines across all interested parties within Keyloop to/from the OEM. • Work closely with Functional Management to ensure alignment of strategy and operation. • Effectively collaborate and communicate with the with Go to Market organisations working on the services within their markets. • Collaborate closely with the Programme and Partner Management team to ensure successful (on time and quality) delivery of projects and partner initiatives. • Be the conduit for relaying the OEMs strategies and their impact on Keyloop back through the organisation. • Support the Markets in strategic National Sales Company and Dealer sales situations. • Communicate (and escalate where necessary) the status of OEM issues to the relevant markets. • Be an integral part of the OEM’s steering committee and as part of this act as an escalation point of any service / delivery issues and conflicts. • Communicate (and escalate where necessary) the status of OEM issues to the relevant markets. • Negotiate on behalf of Keyloop any contracts / certifications / endorsements with the OEM. • Identify key partners that Keyloop can collaborate with in order to increase the breadth and depth of the service delivery and therefore the relationships. • Manage the budget, forecasting, Purchase Order cycle – on time and to quality – every time. • Maintain an accurate pipeline, deliver against forecast, and report commercial performance to senior leadership on a regular cadence. • Ensure Say = Do.