• Take full ownership of Launch Potato's video business, starting with YouTube and expanding into other video-first platforms over time. • Combine hands-on campaign management with high-level strategy, owning execution, P&L, pacing, reporting, growth targets, creative testing, and operating cadence. • Adapt buying strategy and messaging by audience, product, and funnel stage across verticals.

Role Description We're looking for a performance video growth leader to take full ownership of Launch Potato's video business, starting with YouTube and expanding into other video-first platforms over time. This is a builder's role. - Combine hands-on campaign management with high-level strategy. - Own execution, P&L, pacing, reporting, growth targets, creative testing, and operating cadence. - Build, optimize, and scale campaigns while creating systems and playbooks for growth. - Initial focus on Insurance across auto, home, health, ACA, Medicare, and other call-based or lead-based products. - Adapt buying strategy and messaging by audience, product, and funnel stage. - Expand into streaming, linear TV, Meta, TikTok, and other emerging video channels over time. Qualifications - 8+ years managing high-growth performance marketing portfolios. - 3+ years managing and scaling YouTube, Meta, TikTok, and/or other video-first portfolios with budgets of $20M+/year. - Experience scaling performance video in at least one major lead gen niche: affiliate, call-based, insurance, financial services, health, or marketplace. Requirements - Full ownership of spend, pacing, reporting, operations, and profitability for Insurance YouTube campaigns. - Live in Google Ads, owning campaign architecture, audience strategy, bidding, budget allocation, conversion events, targeting, exclusions, and testing frameworks. - Scale across the insurance verticals, tailoring strategy to each one's customer journey and economics. - Build campaigns that drive both leads and inbound calls. - Own creative from a performance lens, partnering with the creative team while using AI and self-serve tools. - Proactively communicate performance, insights, and decisions to stakeholders, teams, and executives. - Build repeatable operating systems for video buying, creative testing, audience expansion, and multi-vertical scaling. Benefits - Base Salary: $150,000 to $170,000 per year, paid semi-monthly. - Profit-sharing bonus. - Competitive benefits. Competencies - Technical Mastery in Google/YouTube Ads architecture, bidding, audience strategy, conversion events, and analytics. - Platform Execution: Builds and troubleshoots directly in-platform. - P&L Ownership: Manages budget at scale against growth, ROAS, and margin goals. - Creative Strategy: Connects customer psychology and funnel stage to creative that performs. - Multi-Vertical Buying: Scales across distinct customer types and product categories. - Call-Based Marketing: Drives and optimizes inbound call traffic, intent, and quality. - Communication: Articulates data, recommendations, and POV clearly for leadership alignment. - Problem-Solving: Turns performance data into growth strategies across campaigns, creative, and landing pages. - Adaptability: Tests, iterates, and runs multiple projects in a fast-paced environment. - Leadership Potential: Ready to grow into building and leading a video team. - Operational Efficiency: Builds campaigns to scale, even when that means breaking from standard best practice. MUST HAVES - Proven success profitably scaling brands across video performance platforms. - Comfortable living in-platform and building campaigns directly. - Strong grasp of monetization dynamics, advertiser quality metrics, funnel optimization. - Experience buying across multiple verticals at once, especially in insurance. - Proficiency in BI tools and advanced Excel/Sheets. - Strong understanding of high-performing video elements. - Able to move quickly on creative testing using AI and self-serve tools. - Builds strong relationships across various teams and stakeholders. - Demonstrated experience owning P&L and hitting growth and profitability goals. - Exceptional written and verbal communication skills. NICE TO HAVES - Experience with measurement sophistication techniques. - Lead gen verticals beyond insurance. - Experience in team building and mentoring channel owners. - Familiarity with competitive intelligence tools. - Background in regulated marketing environments. Total Compensation Base salary is set according to market rates for the nearest major metro and varies based on Launch Potato’s Levels Framework. Your compensation package includes a base salary, profit-sharing bonus, and competitive benefits. Launch Potato is a performance-driven company, which means once you are hired, future increases will be based on company and personal performance, not annual cost of living adjustments. Want to accelerate your career? Apply now! Since day one, we've been committed to having a diverse, inclusive team and culture. We are proud to be an Equal Employment Opportunity company. We value diversity, equity, and inclusion. We do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

Role Description We're looking for a performance video growth leader to take full ownership of Launch Potato's video business, starting with YouTube and expanding into other video-first platforms over time. This is a builder's role. - Combine hands-on campaign management with high-level strategy. - Own execution, P&L, pacing, reporting, growth targets, creative testing, and operating cadence. - Build, optimize, and scale campaigns while creating systems and playbooks for growth. - Initial focus on Insurance across various products (auto, home, health, ACA, Medicare). - Adapt buying strategy and messaging by audience, product, and funnel stage. - Expand into streaming, linear TV, Meta, TikTok, and other emerging video channels over time. Qualifications - 8+ years managing high-growth performance marketing portfolios. - 3+ years managing and scaling YouTube, Meta, TikTok, and/or other video-first portfolios with budgets of $20M+/year. - Experience scaling performance video in at least one major lead gen niche: affiliate, call-based, insurance, financial services, health, or marketplace. Requirements - Full ownership of spend, pacing, reporting, operations, and profitability for Insurance YouTube campaigns. - Live in Google Ads, owning campaign architecture, audience strategy, bidding, budget allocation, conversion events, targeting, exclusions, and testing frameworks. - Scale across the insurance verticals, tailoring strategy to each one's customer journey and economics. - Build campaigns that drive both leads and inbound calls. - Own creative from a performance lens, partnering with the creative team. - Proactively communicate performance, insights, and decisions to stakeholders, teams, and executives. - Build repeatable operating systems for video buying, creative testing, audience expansion, call-based campaigns, and multi-vertical scaling. Benefits - Base Salary: $150,000 to $170,000 per year, paid semi-monthly. - Compensation package includes a base salary, profit-sharing bonus, and competitive benefits. Company Description Launch Potato is a profitable digital media company that reaches over 30M+ monthly visitors through brands such as FinanceBuzz, All About Cookies, and OnlyInYourState. Headquartered in South Florida with a remote-first team spanning over 15 countries, we’ve built a high-growth, high-performance culture where speed, ownership, and measurable impact drive success.

Role Description Balsam International Unlimited Company – Philippine Regional Operating Headquarters is looking for an individual independent contractor to take on the role of Performance Marketing Analyst. This role involves: - Compiling and analyzing campaign data - Preparing performance reports - Supporting account audits - Creating and monitoring paid ads - Coordinating campaign workflows - Delivering insights that inform optimization strategies and support revenue and efficiency goals This contractor position is intended for individuals who can accurately execute assigned tasks and build practical channel knowledge while working under the guidance of experienced team members. The individual independent contractor will execute work remotely and engage with Balsam International via the Upwork platform. Key Deliverables - Data Reporting and Analysis: - Compiles and consolidates data from platforms including Google/Bing Ads, Meta Ads Manager, Google Analytics, Google Campaign Manager, and other relevant tools. - Prepares weekly, monthly, and ad hoc reports summarizing key metrics such as CR, CTR, CPA, ROAS, campaign outcomes, and actionable insights. - Maintains and updates dashboards to support management reviews, business reviews, and internal check-ins. - Provides regular updates on various performance metrics to Performance Marketing leads. - Supports preparation of data and analysis for team discussions, campaign reviews, and optimization planning. - Account Management, Review, and Audit: - Campaign management and audits to identify areas for improvement and optimization. - Reviews account setup, platform recommendations, product feeds, campaign settings, and other items. - Documents issues, irregularities, findings, or opportunities identified during audits. - Tracks and logs account spend, marketing spend, and campaign changes. - Monitors and regularly updates Expense Metric files. - Ad Creation and Monitoring: - Proposes ad copies for paid ads, including search and paid social ads. - Requests and reviews translated copy/assets with the Localization team. - Creates and uploads finalized ads on channel platforms. - Implements sale changes and campaign updates as needed. - Responsible for maintaining and updating ad copy feeds for deployment across multiple marketing platforms. - Conducts sample searches and ad checks to ensure ads appear as expected. - Project Coordination and Documentation: - Manages the ClickUp workflow for creative asset requests. - Tracks deliverables and deadlines to ensure timely campaign and sale launches. - Develops and maintains structured documentation of campaign processes, timelines, and standard operating procedures. - Provides administrative support to senior leads as needed. - Market Understanding and Audience Research: - Conducts competitor benchmarking and reviews industry best practices in digital marketing. - Assists in researching target audience behavior, preferences, and emerging digital consumption trends. - Contributes insights to refine segmentation and targeting strategies. - Other Duties and Responsibilities: - Supports company culture by participating in team-building events and activities. - Performs ad hoc tasks and other duties that may be assigned. Qualifications - Graduate of any Bachelor’s Degree, with strong analytical and quantitative skills. - Fresh graduates are welcome to apply. - Experience in Digital Marketing, particularly in Paid Social Media and PPC, is a strong advantage. - Familiarity with ClickUp or similar project management tools. - Ability to use or explore AI tools (e.g., ChatGPT, automation tools). - Willingness to learn, adapt to new tools/processes including AI tools. - Comfortable using MS Office applications (Outlook, Word, Excel, PowerPoint). - Good written and verbal communication skills. Requirements - Organized with great attention to detail and a strong commitment to accuracy. - Good organizational skills and the ability to manage multiple tasks, priorities, and timelines. - Responsive and proactive, with the ability to adapt quickly and deliver tasks efficiently. Benefits - Flexible schedule based on agreed-upon deliverables and timelines. - Hourly Rate: 5.92 USD/hour, non-negotiable. Location This role is open to individual independent contractors located in Metro Manila, Bataan, Batangas, Bulacan, Cavite, Laguna, Pampanga, Rizal, and Tarlac. Important Notes - This engagement does not create an employer-employee relationship. - Independent contractors are responsible for their own taxes, insurance, and benefits. - All time/work is logged and paid via Upwork. - Individual independent contractors use their own equipment.