Role Description Balsam International Unlimited Company – Philippine Regional Operating Headquarters is looking for an individual independent contractor to take on the role of Performance Marketing Analyst. This role involves: - Compiling and analyzing campaign data - Preparing performance reports - Supporting account audits - Creating and monitoring paid ads - Coordinating campaign workflows - Delivering insights that inform optimization strategies and support revenue and efficiency goals This contractor position is intended for individuals who can accurately execute assigned tasks and build practical channel knowledge while working under the guidance of experienced team members. The individual independent contractor will execute work remotely and engage with Balsam International via the Upwork platform. Key Deliverables - Data Reporting and Analysis: - Compiles and consolidates data from platforms including Google/Bing Ads, Meta Ads Manager, Google Analytics, Google Campaign Manager, and other relevant tools. - Prepares weekly, monthly, and ad hoc reports summarizing key metrics such as CR, CTR, CPA, ROAS, campaign outcomes, and actionable insights. - Maintains and updates dashboards to support management reviews, business reviews, and internal check-ins. - Provides regular updates on various performance metrics to Performance Marketing leads. - Supports preparation of data and analysis for team discussions, campaign reviews, and optimization planning. - Account Management, Review, and Audit: - Campaign management and audits to identify areas for improvement and optimization. - Reviews account setup, platform recommendations, product feeds, campaign settings, and other items. - Documents issues, irregularities, findings, or opportunities identified during audits. - Tracks and logs account spend, marketing spend, and campaign changes. - Monitors and regularly updates Expense Metric files. - Ad Creation and Monitoring: - Proposes ad copies for paid ads, including search and paid social ads. - Requests and reviews translated copy/assets with the Localization team. - Creates and uploads finalized ads on channel platforms. - Implements sale changes and campaign updates as needed. - Responsible for maintaining and updating ad copy feeds for deployment across multiple marketing platforms. - Conducts sample searches and ad checks to ensure ads appear as expected. - Project Coordination and Documentation: - Manages the ClickUp workflow for creative asset requests. - Tracks deliverables and deadlines to ensure timely campaign and sale launches. - Develops and maintains structured documentation of campaign processes, timelines, and standard operating procedures. - Provides administrative support to senior leads as needed. - Market Understanding and Audience Research: - Conducts competitor benchmarking and reviews industry best practices in digital marketing. - Assists in researching target audience behavior, preferences, and emerging digital consumption trends. - Contributes insights to refine segmentation and targeting strategies. - Other Duties and Responsibilities: - Supports company culture by participating in team-building events and activities. - Performs ad hoc tasks and other duties that may be assigned. Qualifications - Graduate of any Bachelor’s Degree, with strong analytical and quantitative skills. - Fresh graduates are welcome to apply. - Experience in Digital Marketing, particularly in Paid Social Media and PPC, is a strong advantage. - Familiarity with ClickUp or similar project management tools. - Ability to use or explore AI tools (e.g., ChatGPT, automation tools). - Willingness to learn, adapt to new tools/processes including AI tools. - Comfortable using MS Office applications (Outlook, Word, Excel, PowerPoint). - Good written and verbal communication skills. Requirements - Organized with great attention to detail and a strong commitment to accuracy. - Good organizational skills and the ability to manage multiple tasks, priorities, and timelines. - Responsive and proactive, with the ability to adapt quickly and deliver tasks efficiently. Benefits - Flexible schedule based on agreed-upon deliverables and timelines. - Hourly Rate: 5.92 USD/hour, non-negotiable. Location This role is open to individual independent contractors located in Metro Manila, Bataan, Batangas, Bulacan, Cavite, Laguna, Pampanga, Rizal, and Tarlac. Important Notes - This engagement does not create an employer-employee relationship. - Independent contractors are responsible for their own taxes, insurance, and benefits. - All time/work is logged and paid via Upwork. - Individual independent contractors use their own equipment.

Role Description Blizzard Entertainment is seeking a Paid Media Operations Manager to temporarily support the Paid Media team in Irvine, CA. This temporary contractor will report to the Sr. Manager, PMO Growth Marketing, and enable high-impact, industry-leading digital campaigns by driving campaign operations during an upcoming period of increased campaign activity. Responsibilities have a strong emphasis on ensuring creative assets are delivered accurately, on time, and in accordance with established operational requirements. The ideal candidate is self-motivated, highly organized, and thrives in a cross-functional environment. If you have a passion for gaming and are looking to deepen your expertise in campaign operations within a fast-moving, collaborative team, we encourage you to apply! NOTE: This is an anticipated 12-month assignment. The candidate will ideally be based in Irvine. This is a contingent worker position and will be staffed through Volt, a staffing and workforce management company. Responsibilities - Serve as the primary point of contact for paid media creative operations across global paid marketing, brand, creative, and agency partners. - Successfully manage end-to-end creative operations for paid media campaigns, including intake, scoping, QA, and delivery of all asset deliverables (e.g., spec sheets, creative briefs, trackers, and final assets). - Oversee copy development workflows from intake through approvals, localization handoff, and activation readiness. - Drive alignment across stakeholders on timelines, deliverables, and priorities across concurrent creative workstreams. - Facilitate timely and actionable creative feedback cycles that drive stakeholder alignment, maintain quality standards, and ensure on-time execution. - Route all assets and copies through the required approval processes, including legal and ESRB. - Coordinate the timely delivery of approved assets to regional teams for localization. - Proactively identify risks, dependencies, and downstream impacts related to timeline or scope changes, and communicate mitigation plans. - Own and improve paid media operational workflows, implementing scalable solutions that enhance efficiency, quality, and cross-functional collaboration. - Support optimization of tools and systems (e.g. trackers, asset repositories, project management systems) to improve operational visibility and rigor. Qualifications - 5+ years of recent paid media operations, campaign operations, or creative project management experience required. - Ability to become productive quickly and contribute effectively in a contract-based role with defined project timelines and deliverables. - Strong project management skills; able to manage complex workflows and drive deliverables across multiple stakeholders. - Excellent communication skills with a proactive, solutions-oriented mindset. - Comfortable operating in a dynamic, high-growth team environment. - Highly organized and detail-oriented, with strong QA instincts. - Flexibility to support occasional evening or weekend work during peak campaign periods. Benefits - Medical, dental, vision, health savings account or health reimbursement account, healthcare spending accounts, dependent care spending accounts, life and AD&D insurance, disability insurance. - 401(k) with Company match, tuition reimbursement, charitable donation matching. - Paid holidays and vacation, paid sick time, floating holidays, compassion and bereavement leaves, parental leave. - Mental health & wellbeing programs, fitness programs, free and discounted games, and a variety of other voluntary benefit programs like supplemental life & disability, legal service, ID protection, rental insurance, and others. - If the Company requires that you move geographic locations for the job, then you may also be eligible for relocation assistance.

• Develop and manage lifecycle campaigns within Microsoft Dynamics to support the outside sales team’s efforts with Realtors, brokerages, and real estate partners. • Build segmented campaigns based on audience type, geography, engagement level, sales stage, brokerage affiliation, renewal timing, referral behavior, and other relevant criteria. • Create automated nurture journeys that support lead generation, sales follow-up, onboarding, engagement, retention, and reactivation. • Translate sales priorities into CRM campaigns that help sales representatives stay connected with prospects and customers at the right moments. • Partner with outside sales leadership and sales representatives to understand field needs, customer pain points, and market opportunities. • Support sales outreach with CRM-based email campaigns, triggered communications, follow-up sequences, event invitations, educational content, and relationship-building touchpoints. • Ensure campaigns are designed to reinforce the sales process and make it easier for sales representatives to prioritize and act on opportunities. • Collaborate with Sales Operations to improve CRM data quality, campaign targeting, and lead handoff processes. • Monitor campaign performance, including open rates, click-through rates, conversions, lead activity, sales follow-up, pipeline influence, and engagement trends. • Use campaign data to identify opportunities for testing, personalization, segmentation, and journey optimization. • Conduct A/B testing on subject lines, messaging, timing, audience segments, calls to action, and campaign workflows. • Prepare regular reporting and insights for sales and marketing leadership. • Manage campaign lists, workflows, customer journeys, email templates, landing pages, forms, and campaign logic within the CRM platform. • Ensure CRM campaigns follow brand, compliance, data privacy, and communication standards. • Partner with technical teams or CRM administrators to troubleshoot platform issues, improve automation capabilities, and support integrations. • Recommend improvements based on performance data, sales feedback, and customer behavior.

• Own the NABU inbound demand generation strategy and the quarterly/annual pipeline contribution target • Set MQL, SQL, and pipeline goals by segment (Enterprise, Commercial, SMB) and by buying center; manage to those numbers weekly • Partner with Sales and RevOps to define and continuously refine lead scoring, routing, and SLA adherence • Lead always-on demand programs across paid search, paid social, content syndication, display, programmatic, third-party media, webinars, and content offers • Own the marketing-sourced and marketing-influenced pipeline performance of every digital channel; reallocate budget quickly based on CAC, ROAS, and downstream conversion • Build and run lifecycle and nurture programs (email, in-product, retargeting) that move prospects from awareness to sales-ready • Coordinate inbound execution with Channel Marketing on partner-attached demand and with Customer Marketing on cross-sell/upsell motions • Own the demand gen tech stack in partnership with Marketing Operations: marketing automation, intent data (e.g., 6sense), enrichment, and campaign attribution • Establish a single source of truth for funnel reporting; deliver weekly pipeline pacing and monthly program performance reviews to NABU leadership • Drive a culture of experimentation — clear hypotheses, sized bets, fast reads, and decisive scale-or-kill decisions • Manage and develop a team of demand marketers; recruit additional talent as the function scales • Represent NABU Demand Generation in global marketing forums and to North America sales leadership • Serve on the NABU Marketing Leadership Team, contributing to overall NABU marketing strategy and operating cadence