Role Description We are looking for a Performance Marketing Graphic Designer to join the Performance Creative team at a US-Based SAAS company! This role focuses primarily on creating static creatives for paid advertising campaigns. The ideal candidate combines strong design skills with an understanding of performance marketing principles. You'll collaborate closely with media buyers and the performance creative team to create, test, and optimize ad creatives for Meta and Google. Responsibilities - Design static ad creatives for paid social campaigns. - Create image ads, carousels, thumbnails, and promotional assets. - Produce multiple creative variations for testing. - Collaborate with media buyers and performance creative team. - Apply direct-response design principles. - Maintain brand consistency while optimizing for performance. - Create Lo-fi “ugly ads” as needed. - Iterate creatives based on campaign results. - Support creative testing initiatives. Qualifications - Strong graphic design portfolio. - Experience creating static ads for paid social on SaaS/Apps. - Understanding of direct-response marketing. - Strong typography, layout, and visual communication skills. - Ability to design for conversion rather than aesthetics alone. - Experience with Adobe Creative Suite and/or Figma. Requirements - DTC/eCommerce experience. - Meta Ads creative experience. - Understanding of performance metrics. - Experience creating creatives for high-volume testing environments. Benefits - Fully remote, contractor role. Full-timers can also apply! - Part-time rate at $800 - $1,200 USD/month. Higher compensation possible for exceptional candidates! - Trial engagement possible.

• Own paid search and paid social for Lysted desktop — building and managing campaigns directly, in-platform • Reach professional ticket brokers through the channels they actually use: Google Search, Meta, niche communities, and intent-driven placements • Identify and pressure-test new acquisition channels: build a hypothesis, instrument it properly, run the experiment, and make a data-backed call on whether to scale or kill it • Optimize for pipeline quality and customer LTV — not lead volume; push back when a metric doesn't reflect real business impact • Own paid UA from day one: Apple Search Ads, Google UAC, Facebook Group Advertising, Meta app campaigns — plus any channel worth a structured test • Build acquisition funnels designed to reach season ticket holders specifically — not broad consumer audiences — and qualify them before they ever hit the app store • Define and own mobile KPIs that reflect real business value: qualified installs, activation rate, D7/D30 retention, and in-app revenue signals — not raw download volume • Run continuous A/B tests across creative, audience segments, and landing pages; read results fast and reallocate accordingly • Own the full demand gen budget across mobile and web — allocate, pace, and adjust spend based on live performance data • Make the call on where to increase investment, where to pull back, and how to reallocate when something isn't working • Track and report on CAC, ROAS, and pipeline contribution by channel; bring spend efficiency into every planning conversation • Come to budget reviews with a recommendation, not just a recap • Build and own conversion tracking infrastructure across web and app — event-based and revenue-based, not form fills • Work with our GTM engineer to ensure HubSpot attribution reflects actual channel-level revenue contribution • Report on performance with a point of view: what's working, what isn't, what you're changing, and why • Instrument every new channel test before it goes live — no spend without a measurement plan

• Lead marketing planning and execution for assigned industry verticals, aligning programs to growth priorities and pipeline goals • Develop and execute vertical-specific marketing plans in partnership with sales, industry leadership, and partnership team • Translate business objectives into integrated demand generation and ABM programs that drive qualified pipeline • Partner with sales to define target accounts, buying groups, and engagement strategies • Launch and manage multi-channel campaigns across events, digital, content, PR, and partner marketing • Drive account engagement strategies for priority accounts and verticals • Ensure end-to-end campaign execution, from planning through lead flow and conversion • Track and report on pipeline impact, including MQLs, SQLs, and influenced revenue • Analyze performance and continuously optimize campaigns using data and insights • Collaborate closely with Marketing Operations on lead management, attribution, and reporting • Support high-impact industry events, executive programs, and field marketing initiatives • Manage and mentor team members and coordinate cross-functional contributors • Partner with global marketing teams, including colleagues in Brazil, to align execution and share best practices • Track budgets, manage expenses, and oversee vendor coordination

• Manage and optimize paid media campaigns across Google Ads, Meta (Facebook/Instagram), YouTube, Bing, and other platforms. • Set up new ad accounts and implement robust conversion tracking (using GA4, ad platform pixels, and CRM integrations). • Audit existing campaigns, identify areas for improvement, and create detailed, actionable optimization plans. • Own the full paid media lifecycle for approximately 10 active clients, including strategy, execution, reporting, and optimization. • Ensure proper attribution using tools like Google Tag Manager, GA4, Databox, HubSpot, and Salesforce. • Collaborate with internal teams (Client Services, SEO, Copywriting, Design) via Monday.com, Slack & Zoom to align campaign strategy and creative assets. • Stay on top of platform updates, new ad formats, and digital trends to continually improve campaign performance.