Senior Digital Marketing Analyst

MarketingMarketingFull TimeRemoteSeniorTeam 10,001+Since 1954H1B SponsorCompany SiteLinkedIn

Location

India

Posted

3 days ago

Salary

0

Seniority

Senior

No structured requirement data.

Job Description

Senior Digital Marketing Analyst

Stantec

Role Description The Digital Marketing Analyst owns the analysis and communication of digital marketing performance data, ensuring marketing teams have reliable, actionable insights to inform content and campaign planning, optimization, and reporting. This role leverages existing analytics platforms and dashboards and is responsible for developing and maintaining organizational reports, frameworks, and templates. They will establish standardized measurement frameworks, ensure data integrity, and translate complex data into clear, narrative-driven insights. The Analyst works closely with digital marketing, content strategy, and business line marketing teams to identify trends, evaluate results, support optimization efforts, and communicate performance outcomes to stakeholders. Responsibilities - Data & Reporting Strategy - Establish and document standardized digital marketing KPIs, reporting frameworks, and definitions across campaigns and channels - Design and develop reporting processes and templates to support campaign, business line, and executive-level reporting - Work across the end-to-end marketing reporting ecosystem to consolidate digital marketing data from both custom PowerBI dashboards and platform metrics tools (including but not limited to Hootsuite, HubSpot, Google Search Console, YouTube, LinkedIn) - Collaborate with the Market Planning & Intelligence team to support ongoing dashboard and reporting tool enhancements - Data Governance & Quality - Monitor data quality across systems, identifying inconsistencies, gaps, and anomalies in tracking or reporting - Partner with marketing and operations teams to improve data structure, taxonomy, and naming conventions to ensure reporting accuracy - Support governance efforts by documenting processes and enforcing best practices for data hygiene and tracking implementation - Performance Analysis & Optimization - Conduct ongoing analysis of campaign and content performance across email, web, social, search (SEO/AEO), and paid media channels - Identify trends, insights, and performance drivers to inform campaign and content optimization recommendations - Evaluate audience behaviour, engagement patterns, and conversion pathways to improve campaign effectiveness - Support testing strategies (A/B testing, multivariate testing) and measure impact of optimizations - Insights & Storytelling - Translate complex datasets into clear and concise data visualizations (Excel, PowerPoint, and other tools) and actionable recommendations - Develop narrative-driven reporting (i.e. data storytelling) that connects marketing performance to business outcomes - Prepare executive summaries and presentations that highlight key trends, risks, and opportunities - Cross-Functional Collaboration - Partner with digital strategy and distributed marketing teams to align measurement strategies with business goals - Collaborate with the digital strategy team on data model design, taxonomy, and campaign tracking standards - Act as a subject matter expert on marketing analytics tools and reporting capabilities Company Description Stantec is a global leader in sustainable engineering, architecture, and environmental consulting. The diverse perspectives of our partners and interested parties drive us to think beyond what’s previously been done on critical issues like climate change, digital transformation, and future-proofing our cities and infrastructure. We innovate at the intersection of community, creativity, and client relationships to advance communities everywhere, so that together we can redefine what’s possible. The Stantec community unites approximately 32,000 employees working in over 450 locations across 6 continents.

Related Categories

Related Job Pages

More Marketing Jobs

Global Senior Associate, Marketing Science

Omnicom Group

Omnicom Media Group (OMG), a division of Omnicom Group, was founded in 1986 and is a global leader in media and marketing services. The company specializes in d

Marketing3 days ago

Title: Global Senior Associate, Marketing Science Location: Los Angeles United States Job Description: We are OMD, Cannes Lions 2024 Media Network of the Year, RECMA''s Best-Performing Media Network Globally, and COMvergence''s #1 Global Agency Network. As the world's largest media network, with more than 12,000 people working in over 100 countries, we excel at making better decisions, faster. By combining innovation, creativity, empathy, and evidence, we help clients move faster, reach further, and take smarter risks in a world full of opportunities We pride ourselves on being a people-obsessed, outcomes-focused business that applies evidence and data-based solutions, married with the practice of empathy, to drive performance and growth. When working with our clients, we put ourselves in the shoes of the consumer in order to see the world through their eyes. We focus on finding greater empathy with the consumer so as to uncover insights and opportunities that deliver more valued and valuable connections. The Marketing Science team is pivotal in the delivery of modern agency services. We are tightly integrated with planning and investment teams to deliver on and exceed our clients' business goals. Responsibilities External facing responsibilities: - Executing the measurement plan - Production of campaign reports and analyses according to measurement plans - Development of dashboards in data visualization tools such as Datorama and Tableau - On-going data QA to ensure data used for reporting and analysis is accurate - Development of observations and actionable insights around campaign results - Data storytelling of results and analyses in presentation decks/slides - Presenting reports and proposals to clients during monthly and weekly phone calls Internal facing responsibilities: - Partner with the Planning and Investment teams on annual budget setting, media plan development and ongoing budget / plan optimization. - Keep in front of industry trends and developments by engaging in training Required Skills - Experience in integrated marketing related to media and/or customer journey development, including budgeting, revenue forecasting, ROI development - Expertise in audience-based marketing and data-driven advertising - Solution development: analytic skills, critical thinking and clarifying strategic & operational issues as relates to data and analytics. Problem-solving skills to drive issues to resolution. - Stellar communication skills - Comfortable working in ambiguous situations Education and Experience - A university degree and 1+ years of data and analytics experience in advertising, management consulting, marketing or digital consulting - Knowledge of agency-side media campaign planning and execution process is desirable, but not required #LI-CM1 This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living). The Company reserves the right to modify this pay range at any time. For this role, benefits include: health insurance, vision insurance, dental insurance, 401(k), Healthcare Flexible Spending Account, Dependent Care Flexible Spending Account, vacation days, sick days, personal days, paid parental leave, paid medical leave, and STD/LTD insurance benefits. Compensation Range $45,000-$75,000 USD This role is hybrid, requiring three (3) days per week in the office. The remaining two (2) days may be worked remotely. Specific in-office days will be discussed during the interview process, with flexibility to align with team needs. Please note that the number or required in-office days may be adjusted over time, potentially increasing the number of required in-office days based on business needs. Review Our Recruitment Privacy Notice

California
$45K - $75K / year
Veeam Software logo

Campaign Marketing Specialist

Veeam Software

Your Single Backup and Data Management Platform for Cloud, Virtual and Physical

Marketing3 days ago
Full TimeRemoteTeam 1,001-5,000Since 2006H1B Sponsor

• Project manage key elements of the campaign and execution plans by partnering with functional marketing teams such as product marketing, content strategy, web, social, email and automation teams • Ensure smooth execution of tactics and alignment to the overall strategy – including digital media, SEO, social media, email marketing, regional activities, and events • Help create and write campaign content including social media posts, emails, landing pages, and advertisements for Facebook, LinkedIn, and Search Engines • Analyze data (campaign results, conversion rates, traffic etc.) to help future marketing strategies • Communicate plans and campaign changes to stakeholders and regional teams across the globe to make sure everyone stays aligned and work is completed on time • Regularly maintain campaign content hubs, tracking boards, and relevant resources for visibility

United States
$67.8K - $113.2K / year
Job Closed
Full TimeRemoteTeam 10,001+Since 1980H1B Sponsor

Role Description Join Amgen’s Mission of Serving Patients. At Amgen, if you feel like you are a part of something bigger, it’s because you are. Our shared mission—to serve patients living with serious illnesses—drives all that we do. Since 1980, we’ve helped pioneer the world of biotech in our fight against the world’s toughest diseases. As a member of the Amgen team, you’ll help make a lasting impact on the lives of patients as we research, manufacture, and deliver innovative medicines to help people live longer, fuller, happier lives. Amgen seeks a strategic and innovative communications leader to serve as Executive Director, Brand Marketing & Reputation. Reporting to the Vice President of Corporate Communications, this role is responsible for advancing and protecting Amgen's reputation through integrated brand strategy, marketing, content, and storytelling. The Executive Director will lead a multidisciplinary organization responsible for: - Corporate brand management - Brand marketing - Editorial strategy - Content operations - Multimedia production - Reputation initiatives - Support for the Amgen Foundation and ESG-related storytelling This leader will oversee the development and execution of programs that strengthen trust, increase awareness, enhance stakeholder engagement, and reinforce Amgen's position as a leading biotechnology company. Qualifications - Doctorate degree & 6 years of corporate communications, brand marketing, corporate affairs, content strategy, or related disciplines experience OR - Master’s degree & 10 years of corporate communications, brand marketing, corporate affairs, content strategy, or related disciplines experience OR - Bachelor’s degree & 12 years of corporate communications, brand marketing, corporate affairs, content strategy, or related disciplines experience AND - 6 years of managerial experience directly managing people and/or leadership experience leading teams, projects, programs or directing the allocation of resources Requirements - Experience leading enterprise brand, marketing, reputation, and content organizations - Expertise in brand marketing, audience engagement, and integrated campaign development - Experience leading cross-functional teams spanning marketing, editorial, creative, digital, and communications disciplines - Experience building and managing shared services or centralized operating models - Experience leading communications, content, marketing, or digital technology transformations - Understanding of digital publishing, content management, analytics, marketing technology, and emerging AI-enabled capabilities - Exceptional leadership, stakeholder management, and executive communication skills - Experience within biotechnology, healthcare, life sciences, or other highly regulated industries - Experience leading newsroom, owned media, corporate publishing, or integrated content organizations - Advanced degree in communications, marketing, business, journalism, or a related field Benefits - Comprehensive employee benefits package, including a Retirement and Savings Plan with generous company contributions, group medical, dental and vision coverage, life and disability insurance, and flexible spending accounts - A discretionary annual bonus program, or for field sales representatives, a sales-based incentive plan - Stock-based long-term incentives - Award-winning time-off plans and bi-annual company-wide shutdowns - Flexible work models where possible Company Description As an organization dedicated to improving the quality of life for people around the world, Amgen fosters an inclusive environment of diverse, ethical, committed and highly accomplished people who respect each other and live the Amgen values to continue advancing science to serve patients.

United States
$266.6K - $360.7K / year

Director Field Access Managers

Insmed

Insmed is a global biopharmaceutical company dedicated to creating life-transforming therapies for patients with serious and rare diseases that have limited tre

Marketing3 days ago

Role Description We’re looking for a Director, Field Access Managers on the Patient Services team to help us expand what’s possible for patients with serious diseases. Reporting to the Senior Director, Field Access Managers, you’ll have a unique opportunity to lead a team of 10 Field Access Managers and deliver upon and evolve an industry leading patient experience for patients battling serious and rare diseases. The Director, Field Access Managers will leverage his/her reimbursement and access expertise and demonstrated leadership experience to lead the field-based Field Access Manager team in identifying, understanding, and addressing challenges impacting patients’ access to Insmed’s products as prescribed by the HCP. A key component of this role is to establish collaborative relationships with: - Field Sales - Marketing - Channel Management - Market Access - Patient Support Leadership Team - Analytics - Compliance colleagues This role will be located in Northeast. What You'll Do In this role, you’ll have the opportunity to: - Manage a team of Field Access Managers to support HCP staff on insurance coverage and reimbursement policies for current and potential new products. - Create a high-performance team driven by common values of trust, respect and commitment in winning the right way (culture of compliance). - Establish a strong vision and clear objectives for the Field Access Managers that aligns with Insmed’s values. - Conduct performance evaluations, mentor, develop and lead a diverse and talented team who are competent and skilled in the healthcare marketplace and in access and reimbursement. - Collaborate with Field Sales, Market Access, and Patient Support Services leadership to proactively identify, prioritize and address patient access bottlenecks. - Provide strategic direction to Field Access Managers, and ensure their daily activities are compliantly aligned with patient access priorities within their assigned regions. - Serve as reimbursement and insurance coverage expert and coach for Field Access Managers, and ensure that the team maintains an up-to-date repository of plan-specific reimbursement and coverage criteria, forms, and submission procedures. - Communicate regularly with cross-functional leadership on Field Access Manager team’s focus and metrics. - Ensure compliance with Insmed’s policies and rules of engagement. - Track and analyze payer prior authorization outcome data along with market trends to identify areas of improvement and make appropriate recommendations. Qualifications - Bachelor's degree. - Minimum of 10+ years of commercial experience in the pharmaceutical or biotech industry, which must include field reimbursement. - Other experience that will be considered: market access, payer marketing, patient support programs, and sales experience. - 3+ years leadership experience demonstrating ability to build and sustain compliant, high performing teams. - Experience in recruiting and hiring high-performing teams required. - Experience leading a field-based reimbursement team preferred. - Leadership product launch experience required. - Specialty and rare disease experience preferred. - Excellent understanding of prescription patient journey, drug coverage/benefit design, and reimbursement process. - Demonstrated strength in strategic planning and tactical plan development and execution. Travel Requirements - This position involves frequent domestic travel in region; up to 60%. Pay Range $208,000.00-283,500.00 Annual Benefits - Comprehensive medical, dental, and vision coverage and mental health support. - Annual wellbeing reimbursement and access to our Employee Assistance Program (EAP). - Generous paid time off policies, fertility and family-forming benefits, caregiver support, and flexible work schedules with purposeful in-person collaboration. - 401(k) plan with a competitive company match, annual equity awards, and participation in our Employee Stock Purchase Plan (ESPP). - Company-paid life and disability insurance. - Company Learning Institute providing access to LinkedIn Learning, skill building workshops, leadership programs, mentorship connections, and networking opportunities. - Employee resource groups, service and recognition programs, and meaningful opportunities to connect, volunteer, and give back.

United States
$208K - $283.5K / year