Omnicom Group
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Omnicom Media Group (OMG), a division of Omnicom Group, was founded in 1986 and is a global leader in media and marketing services. The company specializes in d
44 Jobs
Global Director, Marketing Science
Omnicom GroupOmnicom Media Group (OMG), a division of Omnicom Group, was founded in 1986 and is a global leader in media and marketing services. The company specializes in d
Title: Global Director, Marketing Science Location: Los Angeles, CA We are OMD, Cannes Lions 2024 Media Network of the Year, RECMA's Best-Performing Media Network Globally, and COMvergence's #1 Global Agency Network. As the world’s largest media network, with more than 12,000 people working in over 100 countries, we excel at making better decisions, faster. By combining innovation, creativity, empathy, and evidence, we help clients move faster, reach further, and take smarter risks in a world full of opportunities We pride ourselves on being a people-obsessed, outcomes-focused business that applies evidence and data-based solutions, married with the practice of empathy, to drive performance and growth. When working with our clients, we put ourselves in the shoes of the consumer in order to see the world through their eyes. We focus on finding greater empathy with the consumer so as to uncover insights and opportunities that deliver more valued and valuable connections. The Data & Tech Solutions team is pivotal in the delivery of modern agency services. The Director role spearheads delivery of scalable data solutions that support deliverables across the account. The Director collaborates closely with other account teams like Activation, Strategy/Planning, and IT to identify and execute strategies to drive business impact globally. Responsibilities - Identify Client’s business issues and form hypotheses and solutions on how marketing technology and data strategies can solve - Own end-to-end ETL pipelines that feed data to clients and other external stakeholders - Assess impact of marketplace evolution on current data and technology infrastructure - Ownership of project roadmap to solve for business challenges and keep clients ahead in the data and technology space - Develop and maintain project plans, ensuring proper and timely completion of all critical tasks and delivery against client and agency needs - Maintain strong working relationship with API partners on an ongoing basis - Grow operational workflows to align with business objectives, privacy rules, and data governance standards. - Automation strategy planning, execution, and maintenance to improve deliverable timelines for internal teams and clients - Maintaining, validating, and orchestrating CI/CD pipelines in GitHub environment - Interfacing with OMG IT to ensure all systems are up to date and functioning - Written & live presentations outlining tech stack documentation and ETL processes - Manage & mentor junior team members to build technical skills & capabilities Required Skills - Industry Knowledge in marketing analytics and data ecosystems (1st and 3rd party data solutions, data lakes, data clean rooms, aggregated and user level data) - Advanced knowledge in the latest privacy regulation updates and current challenges, security evaluations, etc. - Fluent in latest developments and offerings from data sources/partners - Strong technical abilities (Shell scripting, Linux, PostgreSQL) - Advanced Ad API familiarity - Cloud data platform experience (AWS preferred) - Expertise in CI/CD pipelines, orchestration, and monitoring tools - Expert-level consulting skills with high profile clients - Expertise in assessments and improvement of processes - Excellent presentation and communication skills; experienced in managing a team Education and Experience - A university degree and 7-10 years of data and analytics experience in advertising, management consulting, marketing or digital consulting - Knowledge of agency-side media campaign planning and execution process is desirable, but not required - Previous experience with maintaining ETL data pipelines #LI-KR1 This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living). The Company reserves the right to modify this pay range at any time. For this role, benefits include: health insurance, vision insurance, dental insurance, 401(k), Healthcare Flexible Spending Account, Dependent Care Flexible Spending Account, vacation days, sick days, personal days, paid parental leave, paid medical leave, and STD/LTD insurance benefits. Compensation Range $90,000 - $215,000 USD This role is hybrid, requiring three (3) days per week in the office. The remaining two (2) days may be worked remotely. Specific in-office days will be discussed during the interview process, with flexibility to align with team needs. Please note that the number or required in-office days may be adjusted over time, potentially increasing the number of required in-office days based on business needs.
Associate Director, Account Management
Omnicom GroupOmnicom Media Group (OMG), a division of Omnicom Group, was founded in 1986 and is a global leader in media and marketing services. The company specializes in d
Title: Associate Director, Account Management - CREO Location: United States Job Description: Omnicom Media (OM), the media services division of Omnicom Group Inc. (NYSE: OMC) - delivers transformational experiences for consumers, clients, and talent. Powered by the Omni marketing orchestration system, OM connects best-in-class capabilities that enable our full-service media agencies OMD, PHD, and Hearts & Science to deliver more relevant and actionable consumer experiences, more productive and proactive client experiences, and more collaborative and rewarding talent experiences for the more than 24,000 people serving the world's leading brands in OM agencies around the globe. The Associate Director, Account Management, is a centralized role that will be tasked with driving Influencer strategy and client management within OMG's dedicated managed service product, Creo. The core responsibility of the role is overseeing a group of Account Management professionals, leading client/agency communications, presenting campaign strategy and campaign reporting and serving as key point of contact throughout a partnership lifecycle. The role will serve all OMG agencies across the organization, working in symphony with clients and IATs on the execution and amplification of Creator campaigns. Reports to: Senior Director, Account Management - Creo RESPONSIBILITIES: Account Management: - Lead influencer communication for OMG, OMC, and Creo clients, including proposal development, commercial agreements, and client communication from initial briefing to completion - Communicate influencer marketing within the digital/paid media ecosystem and aid in the operationalization of service offerings and subsequent value positioning tied to the media environment - Lead client communication across influencer campaign lifecycle from identification to campaign reporting, and possess strong communicative abilities to relay the respective stages to clients - Articulate workback schedules and coordinate internal and external deliverables to keep timelines on track Practice Excellence: - Maintain a constant pulse on the influencer landscape education via thought leadership communication, staying atop of shifts in the industry and emerging trends and be able to communicate the impact to client business - Work in partnership with OMG COE platform teams and channel stakeholders to implement best practices across functions including but not limited to asset development, media amplification, commerce, and measurement Required Skills: - In-depth understanding and mastery of Influencer marketing and an ability to match brand narratives with Creator-led storytelling - Strong agency account management background and comfort in leading internal and external conversations - Thorough understanding of the Influencer ecosystem including paid and organic roles & responsibilities across platforms including but not limited to creative development, talent perspectives, best practices, and measurement - Excellent relationship building with internal and external stakeholders - Strong communicator and presenter, able to present and articulate persuasive and cohesive presentations and points-of-view - Highly analytical with ability to evaluate campaign performance for optimization and contextualization of results in client reporting - Creative minded with ability to translate social trends and influencer archetypes to client business objectives - High levels of integrity, autonomy, and self-motivation - Critical thinking and problem solving tied to implementation of new processes and process improvements - Strong business acumen and the ability to make highly impactful decisions in a timely manner - Strong people mentorship/leadership with comfort providing feedback and developing employees Qualifications: - Bachelor's degree (Marketing/Advertising/Communications preferred) - 4-7 years of experience within Influencer and media environments - Hands on experience managing Influencer campaigns and client management with blue-chip companies - Experience working on client business in a variety of industries - Experience managing direct reports #LI-ES1 This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living). The Company reserves the right to modify this pay range at any time. For this role, benefits include: health insurance, vision insurance, dental insurance, 401(k), Healthcare Flexible Spending Account, Dependent Care Flexible Spending Account, vacation days, sick days, personal days, paid parental leave, paid medical leave, and STD/LTD insurance benefits. Compensation Range $90,000-$125,000 USD This role is hybrid, requiring three (3) days per week in the office. The remaining two (2) days may be worked remotely. Specific in-office days will be discussed during the interview process, with flexibility to align with team needs. Please note that the number or required in-office days may be adjusted over time, potentially increasing the number of required in-office days based on business needs. Review Our Recruitment Privacy Notice
Global Associate Director, Marketing Science
Omnicom GroupOmnicom Media Group (OMG), a division of Omnicom Group, was founded in 1986 and is a global leader in media and marketing services. The company specializes in d
Title: Global Associate Director, Marketing Science Location: Los Angeles United States Job Description: We are OMD, Cannes Lions 2024 Media Network of the Year, RECMA''s Best-Performing Media Network Globally, and COMvergence''s #1 Global Agency Network. As the world's largest media network, with more than 12,000 people working in over 100 countries, we excel at making better decisions, faster. By combining innovation, creativity, empathy, and evidence, we help clients move faster, reach further, and take smarter risks in a world full of opportunities We pride ourselves on being a people-obsessed, outcomes-focused business that applies evidence and data-based solutions, married with the practice of empathy, to drive performance and growth. When working with our clients, we put ourselves in the shoes of the consumer in order to see the world through their eyes. We focus on finding greater empathy with the consumer so as to uncover insights and opportunities that deliver more valued and valuable connections. As an Associate Director on the Marketing Science Measurement and Reporting team, you will develop actionable insights through quantitative analysis, innovative thinking, and industry knowledge to contribute to both tactical and strategic efforts. You will apply your analytical and technical expertise to evolve campaign deliverables that meet client business needs. This role requires managing both people and processes across multiple Marketing Science functions, reporting directly to the Global Director. We are looking for an emerging leader who is comfortable with media data and translating insights into progress against client marketing goals. Areas of Responsibility: - Client Relationship Management: Present findings, insights, and methodological approaches to clients across a variety of presentation opportunities. - Team Operations: Connect across planning, strategy, investment, and technology teams to ensure a holistic understanding of data. - Audience Discovery and Strategy: Develop fluency in audience definition, creation, and strategy using multiple data sources. - Measurement and Reporting: Develop measurement strategies and frameworks, set benchmarks based on historical campaign data, oversee reporting, and surface actionable insights. - Data Strategy and Technology: Build advanced dashboards in visualization tools such as PowerBI and Tableau. Contribute to the Data and Technology Test and Learn roadmap, helping prioritize initiatives tied to business impact. - Thought Leadership: Draft POVs and internal thought leadership on emerging technologies, platforms, and data capabilities. Stay current on industry trends through ongoing research and training. External-Facing Responsibilities: - Build a deep understanding of the client's strategic priorities, key initiatives, and competitive positioning. - Construct clear, compelling, and actionable narratives using sophisticated analytics techniques. - Participate in measurement plan development and execution, including marketing mix modeling and unified measurement approaches. - Ensure timely delivery of all scheduled and ad hoc deliverables. - Recommend and implement research to support consumer insight gathering and strategic planning. - Identify opportunities to continuously improve processes. - Lead, mentor, and develop analysts and managers - Present reports, POVs, and other materials to clients regularly, both remotely and in person. - Contribute to consumer segmentation and audience identification processes. - Design tests to measure the incremental impact of media on business outcomes. - Integrate technology initiatives into the broader learning agenda, ensuring insights ladder up to measurable business outcomes. Desired Experience: - Experience partnering with mid-level and junior clients on key deliverables. - Prior management of teams of 1 or more Marketing Science staff, including Associate Manager and Senior Analyst levels. - Broad experience with behavioral data and syndicated research data sources, including 1st and 3rd party data solutions. - Solid understanding of offline and online channel KPIs across cross-channel analytics. - Application of statistical methods to data analysis, including marketing mix modeling. - Strong foundation in media strategy, budget setting, and channel selection. - Experience managing or applying advanced analytics and statistical methods using code. - Familiarity with AI/ML concepts and their application to marketing measurement. - Working knowledge of privacy regulations, signal loss challenges (cookie deprecation, ID graphs), and data compliance best practices. - Experience creating documentation and developing repeatable, scalable processes. Desired Technical Skills: - Strong proficiency in MS Excel and PowerPoint/Keynote - Ad-serving and web analytics tools (DCM, DV360, IAS/Moat, Facebook Advanced Analytics, Google ADH, Google Analytics, Adobe, etc.) - Behavioral data sources (Acxiom, Experian, Clickstream, Location, IRI, LiveRamp) - Syndicated research tools (GfK, MRI, Simmons, Scarborough, IMS, Nielsen, comScore) - Cross-media brand lift research tools (Kantar, Lucid, etc.) - Data visualization tools: Power BI (preferred), Tableau, Datorama, Alteryx - Database design concepts and SQL Requirements: - 5 to 7+ years of experience, preferably in marketing analytics - Demonstrated knowledge in audience-based marketing and data-driven advertising - Strong analytical and critical thinking skills with the ability to clarify and resolve strategic and operational issues related to data - Proven leadership ability and strong client relationship experience - Excellent communication and presentation skills; ability to translate complex data findings into clear, compelling marketing strategies - Familiarity with current data privacy regulations and evolving identity solutions - Ability to train and coach colleagues across areas including analysis, project management, and business writing - Comfortable working in ambiguous situations - Ability to think logically and apply quantitative techniques to problems such as campaign analysis, optimization, data management, and predictive modeling - Bachelor's degree in math, economics, engineering, social sciences, finance, or business/marketing - Agency-side media campaign planning experience is a plus #LI-SO1 This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living). The Company reserves the right to modify this pay range at any time. For this role, benefits include: health insurance, vision insurance, dental insurance, 401(k), Healthcare Flexible Spending Account, Dependent Care Flexible Spending Account, vacation days, sick days, personal days, paid parental leave, paid medical leave, and STD/LTD insurance benefits. Compensation Range $70,000-$125,000 USD This role is hybrid, requiring three (3) days per week in the office. The remaining two (2) days may be worked remotely. Specific in-office days will be discussed during the interview process, with flexibility to align with team needs. Please note that the number or required in-office days may be adjusted over time, potentially increasing the number of required in-office days based on business needs.
Associate Director, Experience Planning
Omnicom GroupOmnicom Media Group (OMG), a division of Omnicom Group, was founded in 1986 and is a global leader in media and marketing services. The company specializes in d
Title: Associate Director, Experience Planning Location: Dallas United States Job Description: The Company: Hearts & Science has been inspired by confident marketers seeking business advantage in a world of personalized digital marketing, where CRM and addressable channels converge, and decisions must be made in real time to aggregate effective reach and deliver the right message at the right time. Designed to inform brand strategies with real-time insights, Hearts & Science is a data-driven marketing agency with expert media planning and buying capabilities, among other services that include shopper marketing, marketing innovation and content activation. Associate Director, Planning As an Associate Director in Planning at Omnicom Media, you are a strategic leader who oversees the delivery of innovative, integrated media strategies across multiple client accounts. You will drive planning excellence by providing high-level strategic guidance, nurturing client relationships, and ensuring the highest quality output from your team. Your role is key in shaping media vision, managing cross-functional collaboration, and elevating the performance of both clients and your planning team. Within this role you have two core areas of responsibility: Planning Excellence for the Client - Serve as the strategic lead, overseeing the development and implementation of sophisticated, multi-channel media plans that drive client business outcomes. - Deepen client relationships by acting as a trusted advisor and proactively identifying new opportunities and solutions to address their business challenges. - Guide and elevate all aspects of client communication, presentations, and deliverables, ensuring clarity, insight, and alignment with client objectives. - Oversee the evaluation of in-market performance, ensuring data-driven optimizations and actionable insights are delivered consistently. - Stay ahead of industry trends and best practices to provide thought leadership and innovative solutions for clients. Planning Excellence for the Team - Lead, mentor, and develop planning teams by fostering a culture of growth, collaboration, and accountability. - Drive cross-functional alignment with activation, analytics, creative, and strategy teams to ensure seamless, best-in-class plan execution. - Maintain rigorous standards of quality, accuracy, and consistency across all internal and external deliverables. - Champion process improvements, adoption of OMG tools, and continuous learning across the planning function. - Identify and nurture emerging talent by providing direct coaching, feedback, and leadership development opportunities. Qualifications - Bachelor''s degree in advertising, marketing, communications, business, or a related field. - 7+ years of media planning experience with increasing leadership responsibilities, preferably within an agency environment. - Demonstrated expertise in developing, presenting, and executing integrated media strategies for complex, high-value client portfolios. - Exceptional leadership, communication, and strategic thinking skills. - Advanced analytical ability and experience translating data into actionable business insights. - Proficient in Microsoft Excel, PowerPoint, and core industry planning tools; strong project management skills are essential. - Ability to balance multiple priorities, lead in a fast-paced environment, and inspire team performance. - Passion for innovation, continuous improvement, and team development. How We Will Measure Success - Deliver innovative, high-impact media plans that achieve and exceed client objectives. - Demonstrate strong leadership by developing team capabilities and driving a culture of excellence and collaboration. - Foster enduring, consultative client partnerships with positive feedback on strategic counsel and service. - Ensure high quality and timely delivery of all project deliverables, supporting increased team efficiency and effectiveness. - Lead adoption of new OMG technologies, processes, and best practices within your team. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living). The Company reserves the right to modify this pay range at any time. For this role, benefits include: health insurance, vision insurance, dental insurance, 401(k), Healthcare Flexible Spending Account, Dependent Care Flexible Spending Account, vacation days, sick days, personal days, paid parental leave, paid medical leave, and STD/LTD insurance benefits. Compensation Range $70,000-$125,000 USD This role is hybrid, requiring three (3) days per week in the office. The remaining two (2) days may be worked remotely. Specific in-office days will be discussed during the interview process, with flexibility to align with team needs. Please note that the number or required in-office days may be adjusted over time, potentially increasing the number of required in-office days based on business needs. Review Our Recruitment Privacy Notice
Global Senior Associate, Marketing Science
Omnicom GroupOmnicom Media Group (OMG), a division of Omnicom Group, was founded in 1986 and is a global leader in media and marketing services. The company specializes in d
Title: Global Senior Associate, Marketing Science Location: Los Angeles United States Job Description: We are OMD, Cannes Lions 2024 Media Network of the Year, RECMA''s Best-Performing Media Network Globally, and COMvergence''s #1 Global Agency Network. As the world's largest media network, with more than 12,000 people working in over 100 countries, we excel at making better decisions, faster. By combining innovation, creativity, empathy, and evidence, we help clients move faster, reach further, and take smarter risks in a world full of opportunities We pride ourselves on being a people-obsessed, outcomes-focused business that applies evidence and data-based solutions, married with the practice of empathy, to drive performance and growth. When working with our clients, we put ourselves in the shoes of the consumer in order to see the world through their eyes. We focus on finding greater empathy with the consumer so as to uncover insights and opportunities that deliver more valued and valuable connections. The Marketing Science team is pivotal in the delivery of modern agency services. We are tightly integrated with planning and investment teams to deliver on and exceed our clients' business goals. Responsibilities External facing responsibilities: - Executing the measurement plan - Production of campaign reports and analyses according to measurement plans - Development of dashboards in data visualization tools such as Datorama and Tableau - On-going data QA to ensure data used for reporting and analysis is accurate - Development of observations and actionable insights around campaign results - Data storytelling of results and analyses in presentation decks/slides - Presenting reports and proposals to clients during monthly and weekly phone calls Internal facing responsibilities: - Partner with the Planning and Investment teams on annual budget setting, media plan development and ongoing budget / plan optimization. - Keep in front of industry trends and developments by engaging in training Required Skills - Experience in integrated marketing related to media and/or customer journey development, including budgeting, revenue forecasting, ROI development - Expertise in audience-based marketing and data-driven advertising - Solution development: analytic skills, critical thinking and clarifying strategic & operational issues as relates to data and analytics. Problem-solving skills to drive issues to resolution. - Stellar communication skills - Comfortable working in ambiguous situations Education and Experience - A university degree and 1+ years of data and analytics experience in advertising, management consulting, marketing or digital consulting - Knowledge of agency-side media campaign planning and execution process is desirable, but not required #LI-CM1 This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living). The Company reserves the right to modify this pay range at any time. For this role, benefits include: health insurance, vision insurance, dental insurance, 401(k), Healthcare Flexible Spending Account, Dependent Care Flexible Spending Account, vacation days, sick days, personal days, paid parental leave, paid medical leave, and STD/LTD insurance benefits. Compensation Range $45,000-$75,000 USD This role is hybrid, requiring three (3) days per week in the office. The remaining two (2) days may be worked remotely. Specific in-office days will be discussed during the interview process, with flexibility to align with team needs. Please note that the number or required in-office days may be adjusted over time, potentially increasing the number of required in-office days based on business needs. Review Our Recruitment Privacy Notice
Senior Associate, Digital Activation
Omnicom GroupOmnicom Media Group (OMG), a division of Omnicom Group, was founded in 1986 and is a global leader in media and marketing services. The company specializes in d
Title: Senior Associate, Digital Activation Location: Burbank; Los Angeles Job Description: The Company: Hearts & Science has been inspired by confident marketers seeking business advantage in a world of personalized digital marketing, where CRM and addressable channels converge, and decisions must be made in real time to aggregate effective reach and deliver the right message at the right time. Designed to inform brand strategies with real-time insights, Hearts & Science is a data-driven marketing agency with expert media planning and buying capabilities, among other services that include shopper marketing, marketing innovation and content activation. Overview The Role: As a Senior Associate, Digital you will play a key role as a day-to-day support for development and execution of digital media plans. Ensuring that pacing, performance and the Digital Activation Process is activated correctly across the area of responsibility is the primary focus of this job. To be successful in this role, be ready to “roll up your sleeves” to get the job done. Our ideal candidate has experience working across several media channels and a curiosity in emerging media platforms. Responsibilities Responsibilities: - Ensuring the implementation of the Digital Activation Process across programmatic buying - Building campaigns and deploy best practices across the campaigns - Participating in daily and weekly client communications - Working side-by-side with broader Activation team to ensure tight coordination of campaign setup, adjustments and performance is efficient and effective - Working with Strategy team to understand goals, address client needs, and communicate results and insights back to clients - Owning the campaign creation process - Implementing Business Intelligence tools and new capabilities (e.g., new supply & data sources, new media measurement techniques, etc.) Qualifications - 1-2 years of experience and expert knowledge of digital buying, hands-on experience using demand-side platforms a plus - Experience working with large data sets and understanding of methodologies for evaluating data - Ability to self-manage, juggle multiple priorities, and pay strong attention to details - Excellent written and verbal communication skills - Proven ability to work with and influence cross-functional teams - Strong Microsoft Excel skills and ability to coach others on shortcuts - Working knowledge of third-party verification tools including DoubleVerify - Hands-on experience with data visualization tools including Tableau - - Hands-on experience with campaign workflow tools including Prisma This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living). The Company reserves the right to modify this pay range at any time. For this role, benefits include: health insurance, vision insurance, dental insurance, 401(k), Healthcare Flexible Spending Account, Dependent Care Flexible Spending Account, vacation days, sick days, personal days, paid parental leave, paid medical leave, and STD/LTD insurance benefits. Compensation Range $50,000 - $75,000 USD This role is hybrid, requiring three (3) days per week in the office. The remaining two (2) days may be worked remotely. Specific in-office days will be discussed during the interview process, with flexibility to align with team needs. Please note that the number or required in-office days may be adjusted over time, potentially increasing the number of required in-office days based on business needs.
Associate, Out of Home
Omnicom GroupOmnicom Media Group (OMG), a division of Omnicom Group, was founded in 1986 and is a global leader in media and marketing services. The company specializes in d
Title: Associate, Out of Home Location: Burbank; Los Angeles The Company: Hearts & Science has been inspired by confident marketers seeking business advantage in a world of personalized digital marketing, where CRM and addressable channels converge, and decisions must be made in real time to aggregate effective reach and deliver the right message at the right time. Designed to inform brand strategies with real-time insights, Hearts & Science is a data-driven marketing agency with expert media planning and buying capabilities, among other services that include shopper marketing, marketing innovation and content activation. Overview As the Associate, Out of Home your primary role is to with the strategy team in the development and execution of media plans. In this position, you will assist in gathering and preparing information for media plan development, plan stewardship and performance reporting. Responsibilities - Learn and utilize Omni, in order to effectively leverage our people-based marketing platform to drive targeted audience activation, develop creative channel planning ideas, analyze digital content inventory, and contribute to the overall success of our marketing efforts. - Gather data to support media recommendations through syndicated research tools, target audience analyses, competitive reports, etc. - Assist in the execution of the media plan by working with the team to prepare authorizations for client signature and insertion orders - Work with Strategist to prepare and distribute weekly status reports - Analyze results data in weekly client dashboards and begin to draw insights from big data - Measure media performance to determine the extent to which the original objectives were met - Participate in client and publisher meetings with opportunities to develop presentation skills - Attend learning & development training classes including but not limited to: digital and offline media concepts, visualization, presentation skills, tool trainings, etc - Attend internal and external (publisher) meetings and presentations Qualifications - Interest in the principles of advertising, marketing and media - Analytical thinking with a competency in mathematical concepts - Works well in a team environment - Proficient in Microsoft Office, particularly Excel and PPT - Ability to learn media tools and software - Ability to write clearly and concisely, as well as communicate and interact professionally This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living). The Company reserves the right to modify this pay range at any time. For this role, benefits include: health insurance, vision insurance, dental insurance, 401(k), Healthcare Flexible Spending Account, Dependent Care Flexible Spending Account, vacation days, sick days, personal days, paid parental leave, paid medical leave, and STD/LTD insurance benefits. Compensation Range $34,000 - $60,000 USD This role is hybrid, requiring three (3) days per week in the office. The remaining two (2) days may be worked remotely. Specific in-office days will be discussed during the interview process, with flexibility to align with team needs. Please note that the number or required in-office days may be adjusted over time, potentially increasing the number of required in-office days based on business needs.
Senior Associate, Integrated Media Planning
Omnicom GroupOmnicom Media Group (OMG), a division of Omnicom Group, was founded in 1986 and is a global leader in media and marketing services. The company specializes in d
Title: Senior Associate, Integrated Media Planning Location: United States Job Description: We are OMD, Cannes Lions 2024 Media Network of the Year, RECMA's Best-Performing Media Network Globally, and COMvergence's #1 Global Agency Network. As the world’s largest media network, with more than 12,000 people working in over 100 countries, we excel at making better decisions, faster. By combining innovation, creativity, empathy, and evidence, we help clients move faster, reach further, and take smarter risks in a world full of opportunities We pride ourselves on being a people-obsessed, outcomes-focused business that applies evidence and data-based solutions, married with the practice of empathy, to drive performance and growth. When working with our clients, we put ourselves in the shoes of the consumer in order to see the world through their eyes. We focus on finding greater empathy with the consumer so as to uncover insights and opportunities that deliver more valued and valuable connections. Qualifications - Graduate of a four-year college or university - 1-2 years of media planning experience - Experience successfully managing individual deliverables, previous involvement in developing and managing media programs and responding to the flow of client media-related needs - Sufficient communication skills across internal teams and client-facing contacts. - Comfort planning across channels and platforms - Readiness to learn the client service aspect of media planning - Command of media fundamentals and ability to educate an Assistant - Ready to take on management responsibilities - Understanding of key research sources - Some knowledge of current trends and innovations in media - Comfort with trafficking, data, analytics and measurement Responsibilities - Passion - approaches any situation with energy and interest. Displays passion for pop culture, trends and motivations in consumer behavior. - Problem Solving - clients, partners and even we are imperfect, but all challenges have solutions. Supports management to navigate challenges and/or asks for help from above when needed. - Hunger for Data - continually seeks to understand how data is leveraged for reporting and used to define strategies, to defend strategies, and to uncover new opportunities. - Delegation - as a manager of our Associate level, this role is where delegation skills begin and are key. - Relationship Building - whether internally or with clients, practices the ability to be personal, understanding and a desire to do what’s best for the team and the client. #LI-ES1 This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living). The Company reserves the right to modify this pay range at any time. For this role, benefits include: health insurance, vision insurance, dental insurance, 401(k), Healthcare Flexible Spending Account, Dependent Care Flexible Spending Account, vacation days, sick days, personal days, paid parental leave, paid medical leave, and STD/LTD insurance benefits. Compensation Range $40,000 - $75,000 USD This role is hybrid, requiring three (3) days per week in the office. The remaining two (2) days may be worked remotely. Specific in-office days will be discussed during the interview process, with flexibility to align with team needs. Please note that the number or required in-office days may be adjusted over time, potentially increasing the number of required in-office days based on business needs.
Executive Director, Marketing Science
Omnicom GroupOmnicom Media Group (OMG), a division of Omnicom Group, was founded in 1986 and is a global leader in media and marketing services. The company specializes in d
Title: Executive Director, Marketing Science Location: New York United States Job Description: We are OMD, Cannes Lions 2024 Media Network of the Year, RECMAs Best-Performing Media Network Globally, and COMvergences #1 Global Agency Network. As the worlds largest media network, with more than 12,000 people working in over 100 countries, we excel at making better decisions, faster. By combining innovation, creativity, empathy, and evidence, we help clients move faster, reach further, and take smarter risks in a world full of opportunities. We pride ourselves on being a people-obsessed, outcomes-focused business that applies evidence and data-based solutions, married with the practice of empathy, to drive performance and growth. When working with our clients, we put ourselves in the shoes of the consumer in order to see the world through their eyes. We focus on finding greater empathy with the consumer so as to uncover insights and opportunities that deliver more valued and valuable connections. The Business Analytics team is pivotal in the delivery of modern agency services. We are tightly integrated with planning and investment teams to deliver on and exceed our clients business goals. Responsibilities External facing responsibilities: - Set the vision, strategy, and roadmap to deliver bleeding-edge marketing sciences solutions on your portfolio of clients. - Defining and executing the data strategy: Uncover data needs/opportunities and develop a practical roadmap to get maximum value from 1st, 2nd, and 3rd party data through integration and augmentation. - Develop relationships with clients by providing strategic advisory on how data and analytics can help unlock strategic opportunities. - Encourage creative use of data to solve clients business challenges and support clients growth, in close alignment with Planning and Investment teams. - Provide thought leadership around analytics, research, measurement, and ad-technology concepts / methods / tools. - Develop best in class audience solutions, in collaboration with Planning and Investment teams. - Become a trusted advisor to client leads and senior clients and consult on audience strategy, measurement, and advanced analytics. - Partner with the Planning and Investment teams on annual budget setting, media plan development, and ongoing budget / plan optimization. - Share POVs regarding industry changes in the data and analytics space (future of measurement, new data solutions like clean rooms, attention measurement, etc.). - Investigate the impact of new data sources and technologies on the future of marketing and the vertical our brands are operating in. Lead and mentor direct reports: - Continually assess capabilities, provide a roadmap for career growth, and institute goals to build and expand skills. Internal facing responsibilities: - Provide methodological support, coaching, training, and advice to your direct reports and to the broader teams. - Recruit new talent. - Lead the development of playbooks for audience and measurement activities to help standardize the delivery of high-quality marketing sciences services across the agency. - Build the pipeline and be responsible for the revenue goals of Marketing Sciences. - Actively help to develop and grow Marketing Sciences offerings by contributing to POVs and exchanging knowledge with colleagues at Annalect and in the broader OMG network. - Keep in front of industry trends and developments by conducting research, engaging in training, and attending industry events. Required Skills - Industry Knowledge in marketing analytics and data (1st and 3rd party data solutions, data lakes, data clean rooms, aggregated and user level data). - Experience in integrated marketing related to media and/or customer journey development, including budgeting, revenue forecasting, ROI development. - Expertise in audience-based marketing and data-driven advertising. - Solution development: analytic skills, critical thinking, and clarifying strategic & operational issues as relates to data and analytics. - Problem-solving skills to drive issues to resolution. - Proven leadership ability and strong, impactful client relationship experience. - Stellar communication and presentation skills: we need someone who is articulate, engaging, and straightforward - and, above all, can effectively and convincingly translate unstructured business solutions into innovative customer marketing programs. - Ability to train and coach colleagues for growth: being organized and detail oriented, prioritizing work, business writing & presenting, conducting analysis, and project management (scope, budgeting, timing). - Comfortable working in ambiguous situations. - Passionate about driving change by adopting emerging technologies in the advertising space. Education and Experience - A university degree and 13+ years of data and analytics experience in advertising, management consulting, marketing, or digital consulting. - Knowledge of agency-side media campaign planning and execution process is desirable, but not required. #LI-GC1 This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living). The Company reserves the right to modify this pay range at any time. For this role, benefits include: health insurance, vision insurance, dental insurance, 401(k), Healthcare Flexible Spending Account, Dependent Care Flexible Spending Account, vacation days, sick days, personal days, paid parental leave, paid medical leave, and STD/LTD insurance benefits. Compensation Range: $150,000-$240,000 USD This role is hybrid, requiring three (3) days per week in the office. The remaining two (2) days may be worked remotely. Specific in-office days will be discussed during the interview process, with flexibility to align with team needs.
Director, Data Operations
Omnicom GroupOmnicom Media Group (OMG), a division of Omnicom Group, was founded in 1986 and is a global leader in media and marketing services. The company specializes in d
Title: Director, Data Operations Location: New York United States Job Description: We are OMD, Cannes Lions 2024 Media Network of the Year, RECMA''s Best-Performing Media Network Globally, and COMvergence''s #1 Global Agency Network. As the world's largest media network, with more than 12,000 people working in over 100 countries, we excel at making better decisions, faster. By combining innovation, creativity, empathy, and evidence, we help clients move faster, reach further, and take smarter risks in a world full of opportunities We pride ourselves on being a people-obsessed, outcomes-focused business that applies evidence and data-based solutions, married with the practice of empathy, to drive performance and growth. When working with our clients, we put ourselves in the shoes of the consumer in order to see the world through their eyes. We focus on finding greater empathy with the consumer so as to uncover insights and opportunities that deliver more valued and valuable connections. TEAM DESCRIPTION The Data Operations team provides oversight of the data generated throughout the campaign delivery and performance optimization throughout its lifecycle. They will also work with other internal practice teams of Digital Analytics, Planning, and Digital Investment. You will provide oversight of all digital media buys to ensure that they are following process, purchased, and inputted according to organizational standards. This role requires a strong familiarity with all available analytics and technology tools, both syndicated and proprietary. Candidate must have a mindset towards fostering processes through automation. ROLE SUMMARY The Director, Data Operations, is a senior leader responsible for guiding the strategy, development, and execution of data operations, business intelligence solutions, and data governance processes across agency teams and client accounts. This individual establishes and implements the frameworks that ensure data integrity, analytic excellence, and operational effectiveness across all media channels. The role builds strong relationships with internal and external partners, drives team development, champions process automation, and positions data as the foundation of all marketing and media activities. JOB DESCRIPTION - Strategic Leadership: Develop, implement, and maintain comprehensive data management, governance, and quality frameworks to support the agency's and clients' business objectives. - Business Intelligence & Technical Solutions: Lead the adoption and enhancement of business intelligence tools, data warehousing solutions, and process automation; partner with stakeholders to streamline and standardize data and reporting applications. - Cross-Functional Partnership: Serve as a strategic liaison among internal teams (Media, Analytics, Strategy, Planning, Data Technology, Finance), vendor partners, and clients. Foster positive relationships, communicate ideas proactively, and ensure alignment of data operations best practices. - Project & Resource Management: Oversee project planning, assign and prioritize tasks, and ensure timely and high-quality delivery of solutions. Proactively resolve project roadblocks, manage offshore and onshore teams, and allocate resources to maximize efficiency. - Data Quality, Compliance & Issue Resolution: Direct the definition and execution of business rules, data cleansing, QA, and troubleshooting. Ensure comprehensive documentation, industry standards compliance, and continual process optimization. - Team Development: Supervise, mentor, and grow teams of managers, analysts, and offshore support. Establish clear goals, nurture a collaborative culture, mentor direct reports, and drive performance and growth across the data operations practice. - Client Leadership: Act as a subject matter expert for client-facing initiatives. Repurpose client requirements into actionable internal insights and drive adoption of data best practices within agency and client ecosystems. - Process Innovation: Champion adoption of emerging technologies and workflow solutions, prioritizing automation and data as core to agency and client success. SKILLS & EXPERIENCE - 8+ years' experience in data operations and/or business intelligence - 5-6+ years' experience in an advertising agency environment (ad operations, analytics, digital investment, or related disciplines) - 6+ years' experience working with digital media data (ad server, digital, search, social, video, offline, etc.) - 4-6+ years' experience in data governance and quality processes within data warehousing, ETL, and BI environments - 5-6+ years' experience in management roles, including managing direct reports and offshore teams - 5-6+ years' experience in client-facing roles - Demonstrated success in leading the design, development, and delivery of data management frameworks and reporting applications - In-depth expertise with processes across multiple media channels and diverse datasets (paid, owned, etc.) - Exceptional attention to detail, organizational, multitasking, and project management skills - Excellent communication skills-can translate complex technical topics for various audiences - Strong ability to troubleshoot and resolve complex data and process issues - Experience with budgets, resource scoping, and agency operations - Media industry experience highly preferred TOOLS - Business Intelligence: Advanced Excel (required), Tableau, PowerBI, Datorama, Looker/Looker Studio, Domo, PowerPoint - Data Management & Transformation: ETL Tools (Adverity, Datorama), Alteryx, SQL (preferred), Python (nice to have) - Data Storage/Cloud: AWS (Redshift, S3), Starburst.io, Datorama, Snowflake, Domo - Media Platforms: DCM, DV360, Google Ads, DoubleVerify, IAS, TradeDesk, Facebook, Instagram, Snapchat, Twitter, TikTok, Prisma - Project Management: HIVE, Asana, Smartsheet, Microsoft Teams - Media Planning: MediaTools, Lumina, Hudson (bonus) - Other: Experience with writing business and technical requirements documents; comfort with business rules design and BI tool administration #LI-KR1 This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living). The Company reserves the right to modify this pay range at any time. For this role, benefits include: health insurance, vision insurance, dental insurance, 401(k), Healthcare Flexible Spending Account, Dependent Care Flexible Spending Account, vacation days, sick days, personal days, paid parental leave, paid medical leave, and STD/LTD insurance benefits. Compensation Range $90,000-$215,000 USD This role is hybrid, requiring three (3) days per week in the office. The remaining two (2) days may be worked remotely. Specific in-office days will be discussed during the interview process, with flexibility to align with team needs. Please note that the number or required in-office days may be adjusted over time, potentially increasing the number of required in-office days based on business needs. Review Our Recruitment Privacy Notice
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