• Own and evolve the content pillar strategy (Founder Story, Expert Authority, Product in Real Life, CEO Behind the Scenes, Community and Culture) • Build monthly content calendars aligned to the established weekly posting rhythm and the content delivered by the videographer • Recommend strategy adjustments based on what is and is not driving engagement and growth • Develop platform-specific strategy as needed (Instagram primary, with recommendations on TikTok, Facebook, and YouTube as relevant) • Bring informed point of view and proposed strategy to planning conversations, rather than waiting to be told what to post • Schedule and publish all approved content across owned social channels on a consistent cadence (currently 5 days per week on the feed) • Manage the content scheduling tool (currently Later) and ensure nothing is missed or delayed • Coordinate timing with the videographer's delivery schedule so content goes out within the planned windows • Maintain a rolling content calendar visible to the founder, showing what is scheduled and what is needed • Write captions in the founder's authentic first-person voice: personal, energetic, confident, and specific rather than generic or advisory • Match caption tone to content pillar (educational and authoritative for Expert Authority content, warm and personal for Founder Story content, etc.) • Maintain consistent brand voice across all platforms while adapting format to each platform's norms • Monitor and respond to comments and DMs in a timely manner, in the founder's voice or an approved brand voice • Identify and escalate any sensitive, negative, or time-critical messages to the founder directly • Proactively engage with community members, customers, and relevant accounts to build relationships and visibility • Identify user-generated content and customer tags worth resharing • Track engagement, follower growth, reach, and content performance across all managed channels • Report monthly on what content is performing best and why, with clear recommendations • Identify trends, formats, or topics worth testing based on performance data and platform trends • Flag underperforming content patterns early rather than continuing them by default

• Develop and implement social media brand strategies, campaigns, and plans to build brand/company awareness. • Oversee day-to-day management of campaigns and ensure brand consistency. • Create, maintain, and grow new and existing social networks, including Twitter, LinkedIn, Pinterest, YouTube, Foursquare, Instagram, Google+, Facebook, and others. • Manage company blog and editorial calendar that aligns with social updates. • Monitor social media progress using web analytic tools. • Incorporate optimization strategies, analyze data, and research the best ways to increase traffic. • Review the success of campaigns and develop ways to improve. • Plan paid social media advertising strategies and budgets. • Secure new media partnerships • Drive engagement with social media influencers • Resolve customer issues through social media. • Create engaging written and visual content for blog. • Research new media platforms, trends, and industry opportunities • Provide feedback from social media trends and research; relay it to business strategists. • Write effective, concise copy for multiple platforms, websites, and social networks.

• Direct and scale Circana’s enterprise-level B2B organic social media strategy • Lead overarching content and channel strategies • Champion a video-first approach and establish community management standards • Guide executive visibility programs and manage stakeholder relationships • Transform community feedback into actionable business intelligence

• Develop and implement the editorial calendar and content strategies for social media; • Structure and write briefs, copy, and creative scripts always aligned with the client's tone of voice and values; • Create clear, detailed, and inspiring briefs to guide the design team; • Actively monitor platforms (TikTok, Instagram, X/Twitter, etc.) for trends and hot topics to propose opportunistic (real-time) content and activations; • Perform technical, grammatical, and brand-alignment reviews, ensuring the final quality of own deliverables and materials produced by peers; • Map, select, and manage relationships with influencers and content creators who align with the brand fit; • Oversee the full influencer journey, from briefing and script approvals to posting and results collection; • Work in constant synergy with operations to ensure agile workflows and project delivery.