• Develop and implement social media brand strategies, campaigns, and plans to build brand/company awareness. • Oversee day-to-day management of campaigns and ensure brand consistency. • Create, maintain, and grow new and existing social networks, including Twitter, LinkedIn, Pinterest, YouTube, Foursquare, Instagram, Google+, Facebook, and others. • Manage company blog and editorial calendar that aligns with social updates. • Monitor social media progress using web analytic tools. • Incorporate optimization strategies, analyze data, and research the best ways to increase traffic. • Review the success of campaigns and develop ways to improve. • Plan paid social media advertising strategies and budgets. • Secure new media partnerships • Drive engagement with social media influencers • Resolve customer issues through social media. • Create engaging written and visual content for blog. • Research new media platforms, trends, and industry opportunities • Provide feedback from social media trends and research; relay it to business strategists. • Write effective, concise copy for multiple platforms, websites, and social networks.

• Direct and scale Circana’s enterprise-level B2B organic social media strategy • Lead overarching content and channel strategies • Champion a video-first approach and establish community management standards • Guide executive visibility programs and manage stakeholder relationships • Transform community feedback into actionable business intelligence

• Develop and implement the editorial calendar and content strategies for social media; • Structure and write briefs, copy, and creative scripts always aligned with the client's tone of voice and values; • Create clear, detailed, and inspiring briefs to guide the design team; • Actively monitor platforms (TikTok, Instagram, X/Twitter, etc.) for trends and hot topics to propose opportunistic (real-time) content and activations; • Perform technical, grammatical, and brand-alignment reviews, ensuring the final quality of own deliverables and materials produced by peers; • Map, select, and manage relationships with influencers and content creators who align with the brand fit; • Oversee the full influencer journey, from briefing and script approvals to posting and results collection; • Work in constant synergy with operations to ensure agile workflows and project delivery.

Role Description Full Funnel Growth is a remote performance marketing agency. Our clients are eCommerce and B2C brands across CPG, food and beverage, lifestyle, and specialty retail. We are hiring a part-time contract Organic Social Media Specialist to create content, run community, and grow brand audiences across our eCommerce client roster. You will work under the Account Strategist leading each client's integrated marketing program across creative, email, SEO, and social. What you will own - Content strategy and monthly content calendars rooted in brand positioning, built around content pillars that connect brand identity, product, and audience. - Content creation across formats: Reels, carousels, static posts, and Stories, produced from curated brand asset libraries and original capture within defined visual and tonal systems. - Community management: comment responses, DM engagement, brand monitoring. You are the brand's voice in conversation, not just on the feed. - Cultural moment activation: identifying and executing on seasonal beats, trending topics, and the cultural spaces where each brand's audience lives. - Growth strategy and audience development: building follower bases with intention, not vanity metrics. - Editorial calendar management with content staged and approved before it goes live. - Monthly reporting on social performance with exact figures, not vibes. How we work, and what we expect on AI - You have used Claude Code, Cursor, ChatGPT, or a comparable tool as part of how you actually work. - You are eager to go deeper. Our team automates the repetitive parts of marketing ops, and you will be expected to learn our tools and contribute over time. - You stay current on what the platforms are shipping: algorithm changes, new formats, creator tools, and the way engagement keeps evolving. What we are not - Not a generalist marketing role. We need real organic social reps. - Not an influencer management role. This is brand-owned social. - Not a "schedule posts in Later and check the box" operation. You will create, test, and iterate. - Not a place where community management is an afterthought. Qualifications - 4 to 6 years of hands-on organic social management, with direct experience running brand accounts on Instagram and at least one of TikTok, Facebook, or Pinterest. - Content creation ability: you can shoot, edit, and produce Reels and short-form video with a phone and basic tools. - Design competence in Canva, Figma, or Adobe Creative Suite. - Strong brand voice instinct: you can internalize guidelines and produce content that feels native to the brand. - Community management experience with a real brand, including comment moderation and DM responses. - Comfort reading social analytics and turning data into decisions. - Client-facing communication skills: you will join calls, present content plans, and represent the agency directly to brand stakeholders. - Remote work track record with strong written communication. Nice to have - Experience with eCommerce or B2C brands, especially CPG, food and beverage, or lifestyle. - Experience bringing a brand back to social after a dormant period or relaunch. - Photography or videography skills beyond phone capture. - Familiarity with scheduling and analytics tools (Sprout Social, Later, Hootsuite). - Understanding of how organic social integrates with email, SEO, and paid media in a full-funnel program. Compensation and logistics - Engagement: 1099 contractor, part-time - Hours: ~15 to 20 hours per week, all time tracked in ClickUp - Location: Fully remote, US preferred - Reports to: Account Strategist - Rate: Hourly, commensurate with experience - Ramp: Structured onboarding with brand guidelines immersion, asset library orientation, and manager review on early content - Start: ASAP How to apply - A short intro, one paragraph, not a cover letter. Why organic social and why eCommerce brands. - Resume or LinkedIn. - 2 to 3 social content examples you created and published for a brand, with strategy notes. - One community management or cultural moment example you executed. - One AI-native habit you already have.