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Associate Director – US Strategy Marketing
Location
United States
Posted
1 day ago
Salary
$155.8K - $205.8K / year
Seniority
Senior
Job Description
Associate Director – US Strategy Marketing
BeOne Medicines
• Report to and partner closely with the US Brand Lead to shape and refine overall brand strategy • Lead the annual Brand Plan process, ensuring clear cross functional strategic priorities, aligned objectives, and actionable execution plans • Partner with the GIA team to develop, refine, and pressure-test brand forecasts • Drive ongoing competitive readiness reviews, synthesizing insights into actionable strategic recommendations • Contribute to key Market Research initiatives in collaboration with GIA to generate actionable insights that inform segmentation, positioning, and growth strategy • Own brand budget management, including tracking spending, forecasting, and identifying risks/opportunities • Lead the Annual Operating Plan (AoP) process in partnership with Finance • Provide ongoing financial transparency to the Brand Lead and Marketing leadership • Support development of strategic content for important internal stakeholders • Partner closely with Promo, Patient Marketing, Digital, and CET to translate strategy into integrated tactical plans
Job Requirements
- BA/BS with 7+ years of marketing experience or a MA/MS/MBA with 6 + years of marketing experience or a PhD/PharmD with 5 + years of marketing experience
- 10+ years of pharmaceutical marketing and/or healthcare-related commercial experience
- Background in hematology or highly competitive therapeutic categories is preferred
- Ability to communicate effectively with Senior Leadership on key brand growth initiatives
- Demonstrated ability to lead without authority and influence cross-functional team
- Prior success in competitive preparedness and market-shaping initiatives
- Skilled in integrating insights from customer research, analytics, and field feedback
- Excellent communication skills.
Benefits
- Medical
- Dental
- Vision
- 401(k)
- FSA/HSA
- Life Insurance
- Paid Time Off
- Wellness
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