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Pear Tree.

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Digital Marketing, Social Media Coordinator

Digital MarketingDigital MarketingFull TimeRemoteSeniorTeam 1-10H1B No SponsorCompany SiteLinkedIn

Location

Philippines

Posted

3 days ago

Salary

$2K - $3K / month

Seniority

Senior

Bachelor DegreeEnglish

Job Description

Digital Marketing, Social Media Coordinator

Pear Tree.

• Manage and schedule content across Instagram, TikTok, LinkedIn, Pinterest and emerging platforms • Create and edit content using Canva, CapCut, Descript and AI tools • Write captions and assist with content planning • Schedule and publish content according to approved content calendars • Monitor engagement and respond to comments, messages and enquiries • Manage community engagement across all social channels • Monitor trends and identify content opportunities • Assist with implementation and optimisation of Meta advertising campaigns • Support affiliate marketing initiatives • Execute promotional campaigns, product launches and seasonal marketing initiatives • Create, schedule and report on EDM campaigns • Maintain marketing calendars and campaign workflows • Support lead generation and customer acquisition initiatives • Update and optimise Shopify websites • Upload products, landing pages, blogs and promotional assets • Implement upsell and cross-sell initiatives • Support website conversion optimisation activities • Ensure websites remain accurate, current and aligned with brand guidelines • Monitor website performance and recommend improvements • Maintain and update the Ecommerce Equation Clarity Sheet • Report weekly and monthly on: - Sales performance - Subscription performance - Meta advertising performance - Email marketing performance - Social media performance - Website performance • Provide actionable insights and recommendations • Track campaign performance against agreed KPIs • Respond to customer enquiries across email, social media and website channels • Manage customer feedback and online reviews • Escalate customer issues where required • Deliver a positive and professional customer experience across all touchpoints • Leverage AI tools to improve marketing productivity and output quality • Use AI to assist with content creation, copywriting, ideation and research • Utilise AI for reporting, data analysis and performance insights • Identify opportunities to automate repetitive tasks and workflows • Stay up to date with emerging AI technologies and recommend new tools and efficiencies • Ensure all AI-generated content is accurate, on-brand and fit for purpose

Job Requirements

  • Strong proficiency in AI tools such as ChatGPT, Claude, Gemini or similar platforms
  • Demonstrated ability to use AI to improve marketing productivity and execution
  • Experience managing social media accounts for consumer brands
  • Strong Canva skills
  • Experience using CapCut and/or Descript
  • Experience with Shopify
  • Strong written and verbal English communication skills
  • Strong reporting and analytical skills
  • Excellent organisational and time management skills
  • Ability to work independently and meet deadlines
  • Strong attention to detail
  • Experience with Meta Ads Manager
  • Experience with Klaviyo or similar email marketing platforms
  • Experience within FMCG, food, beverage or ecommerce brands
  • Understanding of affiliate marketing programs
  • Basic graphic design capability
  • Photography, videography or content production experience
  • Experience working with offshore or remote teams

Benefits

  • Remote work set-up
  • AU Business Hours

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