• Own digital campaigns end to end, from initial strategy and set-up through to launch, day-to-day management, and ongoing optimisation. • Build full-funnel campaigns across paid search, paid social, display, email, and retargeting that drive acquisition, engagement, and revenue. • Plan campaign structures, audiences, budgets, bidding, and tracking before anything goes live, and know exactly why each lever is set the way it is. • Run continuous A/B testing on creative, copy, audiences, and bids, using the results to sharpen performance. • Set up, launch, and manage campaigns across Google Ads (Search, Display, Performance Max, YouTube), Meta Ads (Facebook & Instagram), and LinkedIn Ads from scratch. • Manage and optimise all live ad accounts, adjusting targeting, bids, budgets, and creative to hit and beat CPA and ROAS targets. • Own conversion tracking and pixel/tag set-up (Google Tag Manager, Meta Pixel, conversion APIs) so every campaign is measured accurately. • Write sharp, high-performing ad copy, landing page copy, email sequences, and social content tailored to each channel and audience. • Carry out keyword research to find the highest-performing, highest-intent terms and continually refine based on what's actually converting. • Use SEMrush for keyword research, competitor analysis, SEO opportunities, and campaign planning (prior hands-on SEMrush experience is essential). • Manage CRM and lead workflows, segmentation, lead scoring, nurture sequences, and email automation, to convert and retain customers. • Use Apollo for prospecting, list building, data enrichment, and outbound lead generation (prior hands-on Apollo experience is essential). • Monitor performance metrics and KPIs (CTR, CPC, CPA, ROAS, LTV, conversion rate) and report clearly to stakeholders with insight, not just numbers. • Use analytics tools (Google Analytics / GA4, Adobe Analytics, Looker Studio, or similar) to track, measure, and improve performance. • Turn data into decisions, optimising creative, targeting, and bidding to maximise ROI and proactively flag opportunities to do better. • Research and segment audiences to identify the customer groups that matter most. • Use the targeting capabilities across each platform to deliver personalised, relevant messaging to the right people. • Work closely with internal teams to keep marketing aligned with wider business goals, and bring fresh thinking to the table, not just execution.

Role Description We're looking for a hands-on, AI-native Marketing Generalist to help bring a brand-new staffing product to market. This isn't a narrow specialist role; it's a do-everything builder who is dangerous with modern AI tools and can move fast across creative, web, social, and outbound. You'll work directly with the founder and leadership to turn a launch into pipeline. - Generate ad creatives, graphics, short-form video, and copy using AI tools (Midjourney, DALL-E, Canva AI, Runway, ChatGPT/Claude). - Build and launch conversion-focused websites and landing pages using AI-assisted, no-code/low-code builders (Webflow, Framer, Wix, WordPress). - Plan and run social media (LinkedIn, Facebook/Instagram), using AI to scale ideation, drafting, and scheduling. - Set up and manage Google Ads and Meta Ads accounts; build campaigns, audiences, and creative tests. - Help build and launch cold email and outbound campaigns: list setup, sequencing, copywriting, and deliverability basics (Instantly, Clay, Smartlead a plus). - Own go-to-market execution: brand assets, messaging, funnels, and the systems to capture and convert demand. Qualifications - Experienced generalist marketer (typically 4+ years) who has worn many hats across creative, web, paid, social, and outbound, ideally at a startup or agency. - Genuinely AI-proficient: you use AI tools daily and have a real workflow for them, not just curiosity. You can show us things you've built or shipped with AI. - A builder and self-starter who can take a vague goal and turn it into live assets without a lot of hand-holding. - Design-literate: you don't need to be a senior designer, but you have taste and can make things look good. - Strong written English and comfortable communicating async with a US-based team. - Based in or around Addis Ababa, Ethiopia. This is a remote role; you'll work US-friendly hours as needed. Nice to have - Experience marketing a B2B service, agency, or staffing/outsourcing business. - Hands-on with paid acquisition (Google/Meta) and basic analytics. - Familiarity with CRMs (e.g., Close, HubSpot) and marketing automation. - A portfolio or examples of AI-generated creative, sites, or campaigns. Benefits - Get in early on a new product launch and a new Addis Ababa team, with real ownership and room to grow. - Work directly with the founder; your work ships and matters. - Fully remote, with a leadership team that moves fast and embraces AI.

• Serve as the primary strategic advisor for assigned client accounts. • Lead strategic planning initiatives, quarterly business reviews, growth discussions, and client consultations. • Translate business goals into integrated marketing strategies and actionable roadmaps. • Present strategic recommendations, performance insights, and growth opportunities to client stakeholders. • Build trusted relationships through proactive consultation and strategic guidance. • Develop and oversee integrated marketing strategies across paid media, SEO, AEO, content marketing, email marketing, local marketing, analytics, and emerging digital channels. • Collaborate with channel specialists to align tactical execution with strategic priorities. • Analyze marketing performance data to identify trends, opportunities, risks, and growth drivers. • Develop testing roadmaps and optimization plans designed to improve business outcomes. • Contribute to agency thought leadership, process improvements, and strategic best practices.

Role Description You’re not a “digital marketing person.” You’re the person who builds the thing, runs the campaign, reads the data, fixes what’s broken, and comes back Monday with three new ideas. You write HTML when you need to. You know what a Core Web Vital is and why it matters. You’ve managed an ad budget and actually hit your ROAS targets. If that’s you — Front + Center wants to talk. This is a high-impact individual contributor position with real leadership responsibility. You’ll set the digital strategy, execute it yourself, direct outside agencies and contractors, and collaborate with Marketing, Sales, and IT. No layers. No hand-off culture. You own the outcome. The role launches as an IC position — and as F+C scales, so does it. The expectation is that you’ll eventually build and lead a team underneath you. What You’ll Own - Website & UX - Front-end development, maintenance, and continuous improvement (HTML, CSS, JavaScript — you’re doing it yourself, not just managing it). - UI/UX optimization to cut friction, lift engagement, and drive conversion. - Page design and publishing via Adobe Creative Suite. - Structured A/B testing programs with measurable results. - Search: SEO & AEO - Comprehensive SEO strategy: on-page, technical, and off-page. - Answer Engine Optimization (AEO) — getting F+C content surfaced in Google AI Overviews, ChatGPT, Perplexity, and the AI search surfaces that are replacing traditional results. - Ongoing monitoring of rankings, crawl health, Core Web Vitals, and performance signals. - Paid Digital Advertising - End-to-end ownership of paid campaigns: Google Ads (Search, Display, Performance Max), PPC, and beyond. - Budget management, bid strategy, creative rotation — with ROAS accountability. - Attribution analysis to sharpen media mix and allocation. - Analytics, Reporting & AI - Own the full analytics stack: GA4, Tag Manager, dashboards, KPIs, and regular reporting that actually drives decisions. - Build and deploy AI-powered workflows — automated reporting, lead scoring, dynamic personalization, and whatever else gives F+C an edge. - Stay ahead of emerging platforms and bring the right ones in. - Demand Generation & eCommerce - Drive qualified leads and online sales through integrated B2C and B2B2C campaigns. - Manage and optimize the full ecommerce experience: ordering flows, product pages, pricing, checkout. - Build lead nurture programs with Sales to close the loop. - Competitive Intelligence & Vendor Management - Monitor competitor and home remodeling digital activity; benchmark F+C performance and surface opportunities proactively. - Lead external agencies and contractors — you set the bar, hold them to it, and replace them when needed. - Own vendor relationships day-to-day. Qualifications - 5+ years of progressive digital marketing experience in B2C or B2B2C environments. - Hands-on front-end dev skills (HTML, CSS, JavaScript) — you implement, not just direct. - Deep Google Ads expertise (Search, Display, Performance Max) and paid media fluency. - Strong SEO and AEO knowledge, including technical SEO and AI search visibility. - GA4 and Tag Manager proficiency; you build dashboards, not just read them. - Adobe Creative Suite for web and landing page design. - Experience managing outside agencies, freelancers, and contractors. - A demonstrated track record of building and deploying AI-powered marketing tools. - Strong analytical instincts and project management discipline. - Background in home improvement, home décor, remodeling, or a related category. - Familiarity with ecommerce platforms (Shopify, WooCommerce, BigCommerce, or similar). - Experience with A/B testing platforms (Optimizely, VWO, or native CMS tools). - Working knowledge of CRM and marketing automation platforms, HubSpot proficiency preferred. - Involvement in digital tool selection and implementation. Requirements - In your first 90 days: you’ve audited the digital footprint, established baseline KPIs, and know exactly where to push first. - By month 12: - Qualified lead volume and online sales are growing month over month. - Conversion rates are up, driven by a real testing program. - Paid media is hitting or beating ROAS targets. - The analytics environment is clean, current, and actually used to make decisions. - Vendors are delivering. On time. On budget. - The F+C digital presence looks exactly like what the brand is: modern, design-forward, and conversion-ready. Benefits - You own the full channel. No silos. No “that’s not my lane.” - Real budget. Real authority. A leadership team that trusts data over opinions. - A brand that’s genuinely design-forward — you’ll have great creative material to work with. - A role built to grow: this is the foundation of something larger. - Remote-first with on-site options in select markets. Compensation This is a salaried, exempt role starting at $80,000 per year. We recognize that the right person may bring more to the table than a starting figure reflects — final compensation is based on experience, skills, and qualifications. This position offers a competitive salary and comprehensive benefits package consistent with Northern Contours, Inc. standards, including health, dental, vision, 401(k), PTO and additional ancillary benefits.