Gen Plus Group

• Own digital campaigns end to end, from initial strategy and set-up through to launch, day-to-day management, and ongoing optimisation. • Build full-funnel campaigns across paid search, paid social, display, email, and retargeting that drive acquisition, engagement, and revenue. • Plan campaign structures, audiences, budgets, bidding, and tracking before anything goes live, and know exactly why each lever is set the way it is. • Run continuous A/B testing on creative, copy, audiences, and bids, using the results to sharpen performance. • Set up, launch, and manage campaigns across Google Ads (Search, Display, Performance Max, YouTube), Meta Ads (Facebook & Instagram), and LinkedIn Ads from scratch. • Manage and optimise all live ad accounts, adjusting targeting, bids, budgets, and creative to hit and beat CPA and ROAS targets. • Own conversion tracking and pixel/tag set-up (Google Tag Manager, Meta Pixel, conversion APIs) so every campaign is measured accurately. • Write sharp, high-performing ad copy, landing page copy, email sequences, and social content tailored to each channel and audience. • Carry out keyword research to find the highest-performing, highest-intent terms and continually refine based on what's actually converting. • Use SEMrush for keyword research, competitor analysis, SEO opportunities, and campaign planning (prior hands-on SEMrush experience is essential). • Manage CRM and lead workflows, segmentation, lead scoring, nurture sequences, and email automation, to convert and retain customers. • Use Apollo for prospecting, list building, data enrichment, and outbound lead generation (prior hands-on Apollo experience is essential). • Monitor performance metrics and KPIs (CTR, CPC, CPA, ROAS, LTV, conversion rate) and report clearly to stakeholders with insight, not just numbers. • Use analytics tools (Google Analytics / GA4, Adobe Analytics, Looker Studio, or similar) to track, measure, and improve performance. • Turn data into decisions, optimising creative, targeting, and bidding to maximise ROI and proactively flag opportunities to do better. • Research and segment audiences to identify the customer groups that matter most. • Use the targeting capabilities across each platform to deliver personalised, relevant messaging to the right people. • Work closely with internal teams to keep marketing aligned with wider business goals, and bring fresh thinking to the table, not just execution.