• Develop and execute integrated marketing programs across digital advertising, email marketing, content marketing, SEO, website optimization, webinars, events, and marketing automation. • Drive qualified lead generation, pipeline growth, customer acquisition, and revenue performance. • Partner with Revenue Operations and Sales leadership to optimize lead management, conversion rates, and campaign effectiveness. • Develop and execute marketing strategies that support partner recruitment, activation, engagement, and revenue growth. • Drive partner-generated pipeline through VARs, MSPs, distributors, technology alliances, referral partners, and master agent/TSD ecosystems. • Lead co-branded campaigns, joint go-to-market initiatives, partner enablement programs, MDF activities, and channel marketing efforts that increase partner productivity and market reach. • Oversee marketing technology platforms, campaign execution, attribution, reporting, and performance measurement. • Define, monitor, and report on key marketing and pipeline metrics. • Leverage data-driven insights to optimize marketing investments and maximize ROI. • Lead public relations, analyst relations, thought leadership, media outreach, and corporate communications initiatives. • Strengthen Sangoma's brand presence and market positioning across key industries and customer segments. • Ensure consistent messaging and brand execution across all marketing channels. • Lead strategy and execution for trade shows, partner conferences, webinars, customer events, and industry sponsorships. • Partner with Customer Success and Sales teams to develop programs that support customer retention, adoption, expansion, and advocacy. • Lead, mentor, and develop a high-performing marketing team. • Collaborate closely with Sales, Channel Sales, Product Management, Customer Success, Revenue Operations, and Executive Leadership to align go-to-market strategies and business objectives. • Manage agency and vendor relationships while fostering a culture of innovation, accountability, and continuous improvement.

• Design and run organic and content-led demand generation programs across channels including email, social, content, SEO, webinars, and industry events. • Increase sales pipeline by leveraging demand gen tools and content to significantly grow inbound leads into the Maneva funnel. • Drive prospects from initial awareness through to sales-ready conversations, continuously improving what moves people forward. • Partner with Sales to align on lead quality, handoff, and what’s actually converting downstream. • Identify the highest-leverage channels for reaching manufacturing decision makers and plant operators, and build a repeatable playbook around them. • Develop and test messaging that speaks directly to the pain points of our ICP in the manufacturing sector. • Build enough visibility into what’s driving pipeline that the team always knows where leads are coming from and which efforts are worth doubling down on. • Work within Maneva’s existing stack: Webflow, Salesforce, Mailchimp, Buffer, and a suite of AI-powered creative tools. • Bring your own playbooks, frameworks, and best practices to accelerate what we’re building. • Lay groundwork for paid programs if and when organic efforts warrant it.

• Own and execute the full marketing strategy across acquisition, conversion, retention, and brand growth. • Build and manage paid media campaigns across Meta, Google, and other relevant digital channels. • Develop and implement SEO and emerging AI-search (AEO) strategies to drive organic growth. • Create and optimise customer acquisition funnels, landing pages, and website conversion journeys. • Monitor and analyse marketing performance, reporting on key metrics and identifying growth opportunities. • Collaborate with founders and external partners to establish and evolve the company's brand identity and positioning. • Manage marketing budgets and allocate spend effectively to maximise ROI. • Develop customer retention and lifecycle marketing initiatives to improve engagement and lifetime value. • Ensure all marketing activities comply with relevant industry regulations and platform advertising policies. • Leverage AI tools and automation where appropriate to improve efficiency and reduce costs. • Coordinate and manage external freelancers, agencies, or contractors when specialist support is required. • Stay up to date with industry trends, competitor activity, and emerging marketing technologies.

• Own marketing contribution to revenue, traffic, and conversion performance • Drive store traffic, digital revenue, and customer growth • Execute promotions and campaign strategies aligned to business goals • Partner with Finance on ROI and budget optimization • Build dashboards and performance reporting cadence • Define enterprise marketing strategy across all markets • Translate business goals into marketing roadmaps • Establish campaign and product launch planning cadence • Shift organization to proactive planning model • Own brand strategy and positioning • Oversee campaigns, content, and creative production • Ensure consistency across markets • Partner with retail leadership to drive store performance • Align marketing with in-store execution and promotions • Ensure strategies are executable at the field level • Partner with product and supply chain on launches • Align marketing with inventory and assortment strategies • Support demand generation for key products • Lead and scale marketing organization across key functions • Build talent pipeline and succession plans • Drive performance management and accountability • Define KPIs tied to revenue and customer metrics • Build data-driven marketing culture • Use insights to refine strategy • Ensure compliance with marketing regulations • Protect brand integrity across markets