• Develop and own MOIC's lifecycle marketing strategy across the entire customer journey, through retention and re-engagement. • Design programs that increase repeat visitation, customer lifetime value, and overall guest engagement. • Identify key customer behaviors, opportunities, and lifecycle moments that drive meaningful business outcomes. • Establish audience segmentation frameworks based on guest behavior, purchase history, geography, visitation frequency, and engagement patterns. • Evaluate, select, and implement lifecycle marketing and CRM technology platforms. • Lead the implementation and optimization of tools such as Braze, Iterable, Salesforce Marketing Cloud, HubSpot, Klaviyo, or similar platforms. • Partner with internal stakeholders to ensure customer data is structured and accessible for lifecycle initiatives. • Build scalable systems and processes that support long-term lifecycle growth. • Design and launch automated lifecycle programs across multiple channels. • Create personalized customer journeys that improve engagement and conversion rates. • Develop testing frameworks to continuously improve messaging, targeting, timing, and performance. • Establish lifecycle marketing reporting, KPIs, and attribution models. • Analyze customer behavior and campaign performance to identify growth opportunities. • Measure and report on retention, repeat visitation, customer lifetime value, engagement, and revenue impact. • Translate insights into actionable recommendations for leadership and cross-functional partners. • Partner closely with Marketing, Product, and Operations, teams to align lifecycle initiatives with broader business objectives. • Influence customer experience strategy through data-driven insights and customer behavior trends. • Serve as the internal subject matter expert on lifecycle marketing, CRM strategy, retention, and customer growth.

• Design and execute ABM (Account-Based Marketing) strategies focused on strategic accounts; • Plan hyper-segmented marketing campaigns to support relationship-based sales and long sales cycles; • Analyze data and interpret funnel, conversion, and revenue metrics to support strategic decision-making; • Collaborate with the sales team to ensure marketing initiatives are aligned with business objectives; • Monitor B2B market trends and propose continuous improvements to marketing activities; • Measure campaign outcomes and produce detailed performance reports.

• Lead the development and execution of US Rare Epilepsy HCP marketing strategy in partnership with key cross-functional leaders • Responsible for Onfi™, Sabril™, and bexicaserin (pipeline product) • Drive launch readiness, market shaping, disease-state education, and customer engagement initiatives across the Rare Epilepsy portfolio • Ensure alignment of HCP brand positioning, customer segmentation, messaging, and business objectives across the organization • Partner with Market Access to create and refine payer strategy and approaches • Develop HCP and payer-focused strategies informed by the patient, caregiver, and provider journey • Lead HCP educational initiatives that support disease awareness, diagnosis, and appropriate treatment adoption • Oversee integrated go-to-market planning, omnichannel engagement, and field readiness initiatives • Leverage market insights, analytics, competitive intelligence, and field feedback to optimize strategy and execution • Partner with global colleagues to align marketing activities as appropriate • Partner closely with Medical Affairs, Market Access, Sales, Patient Advocacy, and Analytics to support successful commercialization and long-term growth • Build relationships with key opinion leaders (KOLs), centers of excellence, advocacy organizations, payers, and specialty providers

Role Description We are looking for a data-driven Growth Marketer who views creators not just as a brand awareness tool, but as a high-velocity performance marketing channel. Your mission is to weaponize our creator ecosystem to drive hyper-growth, user acquisition, and measurable revenue. This is not a traditional PR or talent management role; you will combine performance analytics, conversion rate optimization (CRO), and strategic relationship-building to build scalable acquisition loops. You are equally comfortable diving deep into data attribution models, A/B testing referral incentives, and speaking the language of gaming and streaming creators to unlock their audience's potential. We value execution, a scientific approach to growth, and absolute ownership. If you know how to turn creator traffic into sustainable, long-term user retention, we want you on our team. Key Responsibilities - Performance-Driven Growth Strategy: Design, execute, and scale creator-led marketing campaigns with a strict focus on performance metrics like ROAS, CAC, conversion rates, and retention. - Funnel Optimization & A/B Testing: Optimize the landing pages, onboarding flows, and unique referral hooks that creator audiences use to maximize conversion from view to active user. - Data Analytics & Attribution: Track, analyze, and report on campaign performance. Dive into attribution data to figure out which creators, platforms, and content formats drive the highest LTV (Lifetime Value) users. - Creator Incentive Architecture: Structure and iterate on performance-based compensation models, affiliate structures, and milestone rewards that incentivize creators to actively promote our platform. - Scalable Campaign Operations: Move away from manual one-off deals. Build systems, automated workflows, and CRM pipelines that allow us to manage and track dozens of creator growth campaigns simultaneously. - Cross-Functional Collaboration: Partner with the Product and Engineering teams to build growth loops directly into the product (e.g., custom referral tools, creator-specific perks). - The Growth Mindset: Proven experience running performance marketing or growth campaigns—specifically leveraging creators, affiliates, or influencers to hit hard acquisition targets. - Data & Analytics Rigor: Highly proficient with growth analytics tools (e.g., Google Analytics, Mixpanel, Amplitude, or CRM tracking software). You live in spreadsheets and make decisions based on data, not gut feelings. - Conversion Rate Expertise: Strong understanding of consumer behavior, funnel mechanics, landing page optimization, and growth loops. - Cultural Fluency: A deep understanding of modern creator dynamics, streaming platforms (Twitch, YouTube, Kick), gaming/eSports culture, or Web3 communities. - High Operational Discipline: Ability to run a structured, highly organized marketing pipeline without letting details slip through the cracks. Qualifications - Experience working with performance-based affiliate networks or influencer marketing platforms. - Experience in gaming, gambling, entertainment, or highly viral consumer-facing digital products. - Understanding of paid acquisition (Meta, Google, TikTok Ads) and how it can be used to amplify organic creator content. Benefits - High-Impact Ownership: You'll play a direct role in helping creators grow while influencing the underlying strategy behind a rapidly expanding creator ecosystem. - Work at the Center of the Creator Economy: Collaborate daily with creators, communities, and internal teams that are actively shaping the future of digital entertainment and online engagement. - Freedom to Execute: We value initiative and trust people to own outcomes. You'll have the complete autonomy to identify opportunities, solve problems, and drive improvements. - Build Alongside Ambitious Teammates: Join a distributed team that values curiosity, speed, and continuous improvement. We move quickly, support each other, and focus relentlessly on execution. - Long-Term Growth: As the company scales, there will be significant opportunities to expand your scope, develop new skills, and grow your career with us.