• Register campaigns, flash sales, and backend promotions • Execute day-to-day TikTok Shop backend operations, including: Campaign setup and monitoring, Product and shop management, In-system sampling workflows, Content tracking and GMV delivery, Coordinate sample orders and product logistics, Support CRM campaign setup, Monitor shop health, inventory status, listings, and campaign readiness, Proactively flag operational risks or issues • Manage creator and affiliate communication and coordination • Draft and maintain creator content guidelines and briefing documents • Track sample requests, deliveries, posting status, and creator compliance • Support affiliate and paid collaboration programs from sourcing through posting • Oversee and guide VA execution related to creator communication, sampling, and data entry • Identify strong-performing TikTok Shop content and surface top creatives • Support creative rotation by flagging ads for testing or boosting • Maintain content and performance documentation for cross-functional teams • Track and analyze key metrics including GMV, traffic, conversion rate, CTR, CTOR, and content volume • Conduct funnel analysis and surface insights to improve performance • Maintain accurate trackers, reports, and internal documentation • Support weekly and monthly reporting for internal teams and brand partners • Work closely with Ads, Creative, Operations, and external partners • Support assortment launches, promotions, pricing updates, and campaign registrations • Ensure alignment and smooth execution across all initiatives

• Drive growth across an e-commerce client through conversion optimization, SEO, automations, and landing pages • Enhance a creative agency’s digital presence, inbound leads, pipeline, authority, and partnerships • Execute growth across two businesses focusing on CRO, SEO, and automation • Clarify offer architecture and improve service pages for the creative agency • Establish a consistent inbound engine with content plans and lead generation strategies

• Define project scope, goals, timelines, and budgets for website initiatives, including new product launches, redesigns, and feature enhancements. • Create detailed project plans, assign tasks, and manage resources using tools like Asana or Jira to ensure on-time and on-budget delivery. • Coordinate with internal stakeholders (marketing, sales, operations, content) and external vendors (developers, designers) to align on requirements and resolve issues. • Oversee the full product lifecycle from kickoff and wireframing through development, testing, launch, and post-launch optimization. • Monitor project progress, risks, and dependencies, providing regular status updates and reports to leadership. • Ensure website projects meet technical standards (e.g., responsiveness, speed, SEO best practices) and business objectives (e.g., conversion rate improvement). • Facilitate user testing, gather feedback, and iterate on designs and functionality to enhance customer experience. • Manage content migration, integration with e-commerce tools (Shopify), and third-party systems during site updates. • Track key website metrics post-launch (traffic, bounce rate, conversions) and recommend ongoing improvements. • Maintain project documentation, SOPs, and knowledge base for web processes to support team scalability. • Demonstrate high agency in decision-making, prioritization, delegation, and raising standards to drive project excellence and team performance. • Identify opportunities to implement AI-driven automation in web workflows, tools, and processes to increase efficiency and scalability.

• Lead all DTC workstreams to support our 4/7 launch • Own hitting at least $50k in DTC revenue in month one • Build systems to drive 10 to 20% month over month growth • Own DTC revenue forecasting, growth planning, and performance pacing • Own DTC budget management, channel spend, and return on investment • Partner with Ops and leadership to manage contribution margins and channel level profitability • Own Shopify end-to-end • Build conversion focused PDPs, bundles, and merchandising • Partner closely with brand and creative to bring launches to life • Build and optimize subscription from day one • Design gifting experiences, bundles, and seasonal programs • Build loyalty, referral, and community driven commerce programs • Lead performance marketing strategy and execution • Own the full digital growth stack including paid social, search, affiliate, creators, marketplaces, email, SMS, and emerging channels • Manage agencies or freelancers as needed • Build dashboards and reporting across site, marketing, and retention • Use customer insights to inform site optimization, retention programs, and product improvements