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Copywriter Email, SMS & Web for eCommerce / DTC

Location

Worldwide

Posted

3 days ago

Salary

0

Seniority

Mid Level

No structured requirement data.

Job Description

Copywriter Email, SMS & Web for eCommerce / DTC

Paired

Role Description We are recruiting for our client, Contara, an agency that helps high-growth CPG brands scale through data-driven Shopify solutions, combining expert development, conversion rate optimization (CRO), and retention marketing strategies that drive measurable revenue growth. As a Copywriter, you'll play a key role in helping these brands grow by creating compelling messaging across various platforms. This is a highly conversion-focused role where you'll be expected to adapt your writing style across multiple brands while maintaining a strong focus on customer engagement, retention, and revenue generation. Approximately 75% of the role will focus on retention marketing (Email/SMS) and 25% on conversion-focused website and landing page copy. Key Responsibilities - Retention Marketing (75%) - Write high-converting email campaigns and automated flows in Klaviyo - Create engaging SMS campaigns and customer journeys - Develop retention-focused messaging that increases customer lifetime value - Collaborate with strategists and marketers to optimize campaign performance - Continuously test and iterate copy based on performance data - Conversion Copy (25%) - Write landing page copy that drives conversions - Create compelling product page copy for eCommerce brands - Support website copy projects and optimization initiatives - Collaborate with designers and CRO specialists to improve customer experience Qualifications - Strong portfolio showcasing Email, SMS, and web copy - Experience writing for eCommerce and DTC (Direct-to-Consumer) brands - Proven ability to write conversion-focused copy - Strong understanding of customer psychology, retention marketing, and customer lifecycle marketing - Ability to adapt to multiple brand voices and audiences - Fast iteration mindset and ability to work from feedback and performance data - AI-native workflow and comfort using AI tools to accelerate research, ideation, and content production while maintaining high-quality output Nice to Have - Experience with Klaviyo email marketing - Familiarity with Shopify brands and eCommerce ecosystems - Understanding of CRO principles - Experience collaborating with retention and performance marketing teams What Success Looks Like - Writing email and SMS campaigns that drive engagement and revenue - Creating web copy that improves conversion rates - Seamlessly adapting across multiple brand voices - Delivering high-quality work with fast turnaround times - Using data and insights to continuously improve performance Benefits - Competitive salary - Work with fast-scaling, premium brands - Fully remote role with a dynamic, growth-driven team - Clear opportunities for career growth and advancement

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