Director, Social Strategy – Pharma Agency

Location

New York

Posted

1 day ago

Salary

$120K - $155K / year

Seniority

Lead

Bachelor Degree8 yrs expEnglish

Job Description

Director, Social Strategy – Pharma Agency

Avalere

• Lead cross-platform social strategy across patient and HCP audiences • Serve as Avalere’s subject matter expert on social engagement, platform trends, and emerging opportunities • Develop strategic recommendations for organic and paid social as part of integrated campaign planning • Identify relevant social platforms, audience behaviors, content formats, and engagement trends to inform campaign direction • Develop and lead influencer, KOL, DOL, and ambassador strategies aligned to brand and audience objectives • Recruit, evaluate, and manage KOLs, DOLs, patient ambassadors, and creator/influencer partners for social engagement initiatives • Partner with Account, Strategy, Media, Analytics, and external vendors to align social strategy with campaign objectives • Present social recommendations, strategic POVs, and platform opportunities to internal stakeholders and clients • Translate social insights and performance trends into actionable recommendations and future planning considerations • Drive social-first thinking across campaign ideation, planning, optimization, and innovation • Help establish scalable social processes, best practices, and strategic frameworks across the organization • Mentor and guide junior social team members as the function expands

Job Requirements

  • 8–10+ years of experience in social strategy, digital marketing, integrated media strategy, or social media planning
  • Experience developing cross-platform social strategies for brands, ideally within healthcare, pharmaceutical, or other regulated industries
  • Strong understanding of organic and paid social ecosystems, platform trends, content formats, and audience engagement behaviors
  • Experience developing or managing influencer, ambassador, KOL, or DOL programs
  • Experience advising clients and presenting strategic recommendations in client-facing settings
  • Ability to translate social opportunities, performance insights, and audience behavior into clear strategic direction
  • Experience working collaboratively across account, strategy, media, analytics, and vendor teams
  • Familiarity with healthcare and pharmaceutical marketing dynamics is preferred
  • Proven ability to balance strategic leadership with hands-on execution

Benefits

  • 401K plan with employer match contribution up to 4%
  • Life insurance
  • Disability coverage
  • Medical, dental, and vision plans
  • Flexible working arrangements, including hybrid and remote work
  • 20 vacation days
  • 1 personal well-being day
  • 9 public holidays
  • End-of-year holidays
  • Early Summer Friday finish in June, July, and August
  • Free counselling through employee assistance program
  • Personalized health support
  • Enhanced maternity, paternity, family leave, and fertility policies
  • Continuous opportunities to professionally develop with on-demand training and global mobility

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